PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1928940
PUBLISHER: Global Market Insights Inc. | PRODUCT CODE: 1928940
Men's Grooming Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
The Global Men's Grooming Products Market was valued at USD 61.6 billion in 2025 and is estimated to grow at a CAGR of 5.8% to reach USD 108 billion by 2035.
Market momentum is supported by lifestyle shifts among urban male consumers who increasingly prioritize personal appearance, hygiene, and self-care. Rising disposable income levels enable spending on higher-quality grooming solutions across skincare, haircare, and shaving categories. Broader awareness of structured grooming routines is driving consistent product usage, while digital platforms and organized retail continue to improve product visibility and access. Brand communication and promotional activity are shaping consumer perception and encouraging experimentation with new formulations. Busy professional lifestyles are creating demand for convenient, performance-oriented products suited for everyday use. Continuous innovation and frequent product introductions are capturing interest among appearance-conscious consumers. The growing presence of men-focused salons and grooming service providers is further reinforcing product adoption, as professional recommendations encourage continued at-home usage. Together, these factors are strengthening long-term demand and positioning men's grooming as a core segment of the global personal care industry.
| Market Scope | |
|---|---|
| Start Year | 2025 |
| Forecast Year | 2026-2035 |
| Start Value | $61.6 Billion |
| Forecast Value | $108 Billion |
| CAGR | 5.8% |
The skincare products segment generated USD 19.1 billion in 2025 and is forecast to grow at a CAGR of 6.2% from 2026 to 2035. This segment leads the market as male consumers increasingly focus on maintaining skin health and addressing concerns linked to environmental exposure and aging. Purpose-built formulations designed for male skin are improving usage consistency and product acceptance.
The medium-priced category accounted for USD 34.3 billion in 2025 and is expected to grow at a CAGR of 5.9% through 2035. This segment dominates due to its ability to offer dependable performance and quality without premium-level pricing, making it suitable for regular daily grooming needs.
China Men's Grooming Products Market reached USD 4 billion in 2025 and is projected to grow at a CAGR of 6.4% between 2026 and 2035. Rapid urbanization, rising income levels, and strong influence from digital culture are accelerating the adoption of grooming across the region. Improved access through online platforms and modern retail formats continues to support sustained growth.
Major companies active in the Global Men's Grooming Products Market include L'Oreal, The Procter & Gamble Company, Unilever, Beiersdorf, Edgewell Personal Care Co., Philips, Panasonic, Colgate-Palmolive Company, Johnson & Johnson, Coty, Inc., Reckitt Benckiser Group, Spectrum Brands Holdings, Kao Corporation, Conair Corporation, and DORCO. Companies in the Global Men's Grooming Products Market are strengthening their market position through product innovation, brand differentiation, and targeted marketing strategies. Many players are investing in research to develop formulations aligned with evolving skin and hair needs. Expanding digital engagement and direct-to-consumer channels helps brands connect more effectively with younger demographics. Strategic collaborations with grooming professionals and salons increase brand credibility and product trial.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope and definition
- 1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
- 1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/Country
- 1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.6 Forecast model
- 1.7 Research assumptions and limitations
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis
- 2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 Product type
- 2.2.3 Age group
- 2.2.4 Price range
- 2.2.5 Distribution channel
- 2.3 CXO perspectives: Strategic imperatives
- 2.3.1 Key decision points for industry executives
- 2.3.2 Critical success factors for market players
- 2.4 Future outlook and strategic recommendations
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
- 3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.1.1 Growth of urbanization and disposable income levels
- 3.2.1.2 Expansion of barber shops and men-focused salons
- 3.2.1.3 Rising influence of social media, celebrities, and lifestyle marketing
- 3.2.2 Pitfalls & Challenges
- 3.2.2.1 Price sensitivity in mass-market and developing regions
- 3.2.2.2 Intense competition from established global and regional brands
- 3.2.3 Opportunities
- 3.2.3.1 Growing demand for natural, organic, and clean-label grooming products
- 3.2.3.2 Rising adoption of e-commerce and direct-to-consumer channels
- 3.2.1 Growth drivers
- 3.3 Growth potential analysis
- 3.4 Future market trends
- 3.5 Technology and innovation landscape
- 3.5.1 Current technological trends
- 3.5.2 Emerging technologies
- 3.6 Price trends
- 3.6.1 By region
- 3.6.2 By product
- 3.7 Regulatory landscape
- 3.7.1 Standards and compliance requirements
- 3.7.2 Regional regulatory frameworks
- 3.7.3 Certification standards
- 3.8 Porter';s analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2025
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.2.1 By Region
- 4.2.1.1 North America
- 4.2.1.2 Europe
- 4.2.1.3 Asia Pacific
- 4.2.1.4 Latin America
- 4.2.1.5 Middle East & Africa
- 4.2.1 By Region
- 4.3 Company matrix analysis
- 4.4 Competitive analysis of major market players
- 4.5 Competitive positioning matrix
- 4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans
Chapter 5 Market Estimates & Forecast, By Product Type, 2022 - 2035, (USD Billion) (Thousand Units)
- 5.1 Key trends
- 5.2 Skincare products
- 5.2.1 Face wash
- 5.2.2 Moisturizers
- 5.2.3 Face mask
- 5.2.4 Other skincare products
- 5.3 Haircare products
- 5.3.1 Shampoo & conditioners
- 5.3.2 Styling products
- 5.3.3 Hair colorants
- 5.3.4 Other haircare products
- 5.4 Shaving products
- 5.4.1 Pre shave
- 5.4.2 Post-shave
- 5.5 Razor & blades
- 5.6 Other product types
Chapter 6 Market Estimates & Forecast, By Age Group, 2022 - 2035, (USD Billion) (Thousand Units)
- 6.1 Key trends
- 6.2 Upto 24 years
- 6.3 25-45 years
- 6.4 Above 45 years
Chapter 7 Market Estimates & Forecast, By Price Range, 2022 - 2035, (USD Billion) (Thousand Units)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035, (USD Billion) (Thousand Units)
- 8.1 Key trends
- 8.2 Online
- 8.2.1 E-commerce sites
- 8.2.2 Company website
- 8.3 Offline
- 8.3.1 Supermarkets & hypermarkets
- 8.3.2 Specialty stores
- 8.3.3 Other retail stores
Chapter 9 Market Estimates & Forecast, By Region, 2022 - 2035, (USD Billion) (Thousand Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
Chapter 10 Company Profiles
- 10.1 Beiersdorf
- 10.2 Colgate-Palmolive Company
- 10.3 Conair Corporation
- 10.4 Coty, Inc.
- 10.5 DORCO
- 10.6 Edgewell Personal Care Co.
- 10.7 Johnson & Johnson
- 10.8 Kao Corporation
- 10.9 L’Oreal
- 10.10 Panasonic
- 10.11 Philips
- 10.12 Reckitt Benckiser Group
- 10.13 Spectrum Brands Holdings
- 10.14 The Procter & Gamble Company
- 10.15 Unilever
