Middle East Non-Alcoholic Beer Market: Current Analysis and Forecast (2023-2030)

Non-alcoholic beer, also known as N/A beer or NA beer, is a beverage produced through brewing from grains such as barley, wheat, rye, or corn without the addition of alcohol during fermentation. It provides an alternative for those who wish to enjoy the taste of beer but avoid its intoxicating effects due to health concerns, religious beliefs, pregnancy, or driving laws.

The Middle East Non-Alcoholic Beer Market is expected to grow at a strong CAGR of 5% during the forecast period (2023-2030). The MIDDLE EAST region has been experiencing significant urbanization over the past few decades, As consumers become more aware about wellbeing benefits associated with moderate consumption of low-calorie drinks instead of high sugar soft drinks or sugary fruit juices, there is increased interest in products such as non-alcoholic beer. For Instance, Two new non-alcoholic beverage companies, French Bloom and Wild Idol, launched in the UAE this month. Moreover, Manufacturers operating within these regions have made significant investments into expanding distribution channels through modern retail outlets including hypermarkets & supermarkets; convenience stores; eCommerce platforms etc., making it easier for customers to access a wider variety of NAB brands and flavours.

Based on the distribution channel, the market is segmented into store-based and non-store based. Non store based held a significant share of the market in 2022. on-alcoholic beer has witnessed a significant surge in adoption through store-based distribution channels. Traditional brick-and-mortar retailers, including supermarkets, convenience stores, and liquor stores, play a crucial role in making non-alcoholic beer accessible to consumers. These channels offer a wide variety of non-alcoholic beer brands and flavors on their shelves, making it convenient for shoppers to explore and purchase these products. With consumers increasingly prioritizing health and wellness, the prominence of non-alcoholic beer in these stores has been on the rise. This growth is further fueled by the in-store promotions, product placement, and the ability to physically inspect and choose non-alcoholic beer, allowing consumers to make informed decisions.

Based on the components, the market is bifurcated into alcohol-free and 0.5% alcohol. The alcohol free segment is expected to grow with a significant CAGR during the forecast period (2023-2030). Consumers in this part of the world are increasingly becoming more conscious about their health and wellness needs, leading them to seek alternatives that offer great taste without comprising on nutritional values or calorific content. Non-alcoholic beers provide an ideal solution for those looking to enjoy social gatherings while maintaining a balanced lifestyle. As consumers become more aware of their health and wellbeing, they seek products that align with these values without compromising on quality or taste.

Based on the category, the market is bifurcated into plain and flavoured. The flavourd segment is expected to grow with a significant CAGR during the forecast period (2023-2030). Flavored non-alcoholic beers have witnessed significant growth due to increased consumer demand for diversified choices catering specifically towards individual preferences and tastes. This segment includes a wide range of varieties infused with fruits, spices or botanicals which provide distinctive characteristics while maintaining an alcohol-free formulation. Brands like Heineken 0.0% and Erdinger Alkoholfrei offer flavors such as lemon & lime or apple cider respectively. The rise of flavored NABs has been fuelled by innovative brands introducing unique combinations inspired by global culinary trends. Consumers now have access to a broad selection ranging from citrusy wheat beers infused with grapefruit peel to earthy stouts infused with coffee grounds - providing exciting new experiences tailored toward different palates.

For a better understanding of the market adoption of the non-alcoholic beer, the Middle East market is analyzed based on its worldwide presence in countries such as UAE, Saudi Arabia, Kuwait, Qatar, and the Rest of Middle east. The Kingdom of Saudi Arabia has witnessed significant growth in the popularity of non-alcoholic beer over recent years driven primarily by changing consumer attitudes and government initiatives promoting responsible drinking habits among citizens. Factors like expanding distribution channels enabling greater availability, increased focus on wellness lifestyles amongst younger generations, plus supportive regulations encouraging alternatives to high-calorie alcoholic options have all contributed to this trend. As more people embrace sober social gatherings while still enjoying crafted brews tailored specially for their palates from classic lagers through fruity wheat beers up until bold IPAs - non-alcoholic beer's appeal within Saudi Arabian society continues rising exponentially.

Some of the major players operating in the market include: Aujan Group Holding, Anheuser-Busch InBev., Carlsberg Breweries A/S, Heineken N.V, Swinkels Family Brewers., Mahmood Saeed Group, Moussy, 3 Horses Malt., Nirvana Brewery & Biere Des Amis.