Global Non-alcoholic Beer Market Size, Share, Growth Analysis, By Product(Alcohol-free, and Low Alcohol), By Technology(Restricted fermentation/ fermentation-free, Dealcoholization) - Industry Forecast 2024-2031

Global non-alcoholic beer Market size was valued at USD 22 billion in 2022 and is poised to grow from USD 23.23 billion in 2023 to USD 35.93 billion by 2031, at a CAGR of 5.6% during the forecast period (2024-2031).

The non-alcoholic beer market has experienced notable growth in recent years, propelled by evolving consumer preferences, a focus on health consciousness, and a rising inclination toward moderation and responsible drinking. It serves as an alternative for individuals seeking to enjoy the flavor of beer while abstaining from alcohol consumption. Non-alcoholic beer undergoes a brewing process akin to alcoholic beer, with subsequent removal of alcohol content through methods like vacuum distillation or reverse osmosis. The resultant product maintains the flavor and attributes of traditional beer but typically contains alcohol levels below 0.5% ABV (Alcohol by Volume). This market endeavors to cater to individuals seeking the taste and experience of beer without the adverse effects of alcohol consumption. It appeals to a diverse consumer base, including those aiming to reduce their alcohol intake, designated drivers, expectant mothers, health-conscious individuals, and those adhering to religious or cultural restrictions on alcohol consumption. The increasing awareness of health and a shift toward healthier lifestyles have prompted consumers to seek alcohol-free options, driving the demand for non-alcoholic beer. However, non-alcoholic beers may not fully replicate the taste and experience of traditional beer, potentially dissuading some consumers. Therefore, educating consumers about the advantages and flavor profiles of non-alcoholic beer is crucial for expanding the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the global non-alcoholic beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Non-Alcoholic Beer Market Segmental Analysis

The global non-alcoholic beer market is segmented based on product, technology, and region. By product, the market is segmented into alcohol-free, and low alcohol. By technology, the market is segmented into restricted fermentation/ fermentation-free, dealcoholization, reverse osmosis, heat treatment, vacuum distillation, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Non-Alcoholic Beer Market

A key factor propelling the non-alcoholic beer market is the changing preferences of consumers towards healthier beverage choices. There's a growing inclination among consumers to explore alternatives to conventional alcoholic drinks, spurred by concerns about health, a trend towards moderating alcohol intake, and a desire for a wider range of beverage options. In 2022, this trend prompted the launch of novel non-alcoholic beer varieties and flavors, aimed at meeting the evolving tastes of consumers.

Restraints in the Global Non-Alcoholic Beer Market

Non-alcoholic beers encounter the hurdle of mimicking the taste, aroma, and overall sensory experience of traditional alcoholic beers. Striking a balance between a gratifying flavor profile and a low or zero alcohol content poses technical challenges, and certain consumers may perceive the taste of non-alcoholic beers as less enticing in comparison to their alcoholic counterparts.

Market Trends of the Global Non-Alcoholic Beer Market

The craft beer trend has expanded into the non-alcoholic sector, as breweries and beverage companies devote attention to crafting artisanal-style non-alcoholic beers. These beverages frequently highlight distinctive flavors, ingredients, and brewing methods, targeting discerning consumers in search of high-quality and artisanal non-alcoholic choices.