United States Sun Care Market, By Product, By Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2020-2030F

The United States Sun Care Market was valued at USD 15.55 billion in 2024 and is projected to reach USD 22.45 billion by 2030, growing at a CAGR of 6.31% during the forecast period. Growth in the sun care market is being propelled by heightened awareness of skin protection from harmful UV rays, increasing incidences of skin-related conditions, and rising interest in multifunctional sun protection products. Consumers are integrating sun care into their daily routines, with demand shifting toward mineral-based and organic formulations due to safety and environmental concerns. The market spans products like sunscreens, after-sun lotions, and self-tanners. Social media influence and e-commerce are expanding product visibility and accessibility. Innovations such as reef-safe, water-resistant, and tinted sunscreen formulas are boosting consumer interest and supporting sustained market growth.

Key Market Drivers

Rising Consumer Awareness and Skin Health Concerns

Growing awareness about the harmful effects of UV radiation is a major factor driving the U.S. sun care market. The increasing prevalence of skin cancer, sunburn, and premature aging has led consumers to prioritize sun protection in their skincare routines. Public health campaigns by organizations such as the American Academy of Dermatology, along with support from dermatologists and social media influencers, have reinforced the importance of daily sunscreen use. Consumers are especially drawn to broad-spectrum, high-SPF products recommended by professionals, with rising preference for dermatologist-tested and clinically proven solutions that offer reliable protection.

Key Market Challenges

Regulatory Hurdles and Ingredient Restrictions

The sun care market in the United States is challenged by regulatory complexities related to ingredient usage and safety standards. Chemical UV filters like oxybenzone and octinoxate have faced bans in certain U.S. regions due to environmental and health concerns, impacting product formulations and limiting ingredient options. The FDA's ongoing evaluation of sunscreen ingredients results in delayed product approvals and longer development cycles, creating hurdles for innovation. Compared to other global markets with more lenient regulations, the U.S. sun care industry contends with stricter compliance, requiring additional research and safety testing. Transitioning to reef-safe and mineral alternatives involves increased formulation costs, which can impact pricing and consumer affordability.

Key Market Trends

Rise of Hybrid and Multi-Functional Sun Care Products

The growing demand for multi-purpose sun care products is a defining trend in the U.S. market. Consumers are seeking sunscreens that deliver more than UV protection, with added benefits such as hydration, anti-aging properties, and skin tone enhancement. Popular formulations now include ingredients like niacinamide, hyaluronic acid, antioxidants, and vitamin C. Products such as tinted sunscreens and SPF-infused moisturizers cater to those looking for simplified routines and skincare-makeup hybrids. The minimalist beauty movement and advocacy from dermatologists for skin-first approaches have fueled this demand. Brands that innovate in this segment are well-positioned to capture the interest of consumers who value efficiency, skin benefits, and everyday sun protection in a single product.

Key Market Players

• Johnson & Johnson Services, Inc.
• Beiersdorf AG
• Edgewell Personal Care Brands, LLC
• L'Oreal Group
• The Clorox Company
• W. S. Badger Company
• Groupe Clarins
• Shiseido Company, Limited
• Coty Inc
• The Estee Lauder Companies Inc.

Report Scope:

In this report, the United States Sun Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

United States Sun Care Market, By Product:

• Sunscreen & Sunblock
• After Sun
• Moisturizers
• Lip Balm
• Others

United States Sun Care Market, By Type:

• Lotions
• Cream
• Spray
• Gels
• Sticks

United States Sun Care Market, By Distribution Channel:

• Hypermarket/Supermarket
• Multi-Branded Stores
• Online
• Others

United States Sun Care Market, By Region:

• South
• West
• Midwest
• Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United States Sun Care Market.

Available Customizations:

United States Sun Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs.

Company Information

• Detailed analysis and profiling of additional market players (up to five).