North America Canned Tuna Market Forecast to 2031 - Regional Analysis - by Type, Category, and Distribution Channel

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The North America canned tuna market was valued at US$ 3,513.65 million in 2023 and is expected to reach US$ 4,532.82 million by 2031; it is estimated to register a CAGR of 3.2% from 2023 to 2031.

Health Benefits Associated with Canned Tuna Fuels North America Canned Tuna Market

Tuna is a saltwater fish which belongs to the tribe Thunnini. The Thunnini comprises fifteen species across five genera, the sizes of which vary greatly, ranging from the bullet tuna up to the Atlantic bluefin tuna. Tuna is rich in protein, low in fat and calories, and an excellent source of the essential omega-3 fatty acids that help lower blood pressure and cholesterol. It is available in various formats for human consumption such as fresh, canned, and frozen.

Canned tuna is an excellent source of high protein for building and repairing tissues, muscles, and organs. Protein content helps maintain a feeling of fullness, making canned tuna a satisfying and filling option for consumers seeking to manage their weight or build muscle mass.

Canned tuna contains omega-3 fatty acids, particularly eicosatetraenoic acid (EPA) and docosahexaenoic acid (DHA). These fatty acids are known for their numerous health benefits, including reducing the risk of heart disease, improving brain function, and supporting overall cognitive health. Incorporating omega-3 fatty acids into the diet through canned tuna consumption can help consumers maintain a healthy heart and brain function.

Furthermore, canned tuna is a good source of various vitamins and minerals, including vitamin D, vitamin B12, selenium, and potassium. Vitamin D is essential for smooth immune function and bone health, whereas vitamin B12 supports nerve function and red blood cell production. Selenium is an antioxidant, protecting cells from damage, and potassium helps regulate blood pressure and muscle function. By consuming canned tuna, consumers can obtain these essential nutrients, contributing to good health and well-being.

Canned tuna is low in saturated fats and cholesterol; thus, it is a heart-healthy choice for individuals willing to reduce their risk of cardiovascular disease. The American Heart Association recommends consuming fish such as tuna at least twice weekly as part of a heart-healthy diet. As canned tuna contains protein, omega-3 fatty acids, vitamins, and minerals, it offers consumers a convenient and nutritious option to support their health goals, which drives the popularity of canned tuna.

North America Canned Tuna Market Overview

The demand for canned tuna is significant in North America due to several growth drivers related to market dynamics and consumer preferences. The convenience factor significantly drives the demand for canned tuna in the region. With busy lifestyles and increasing time constraints, consumers in the region seek convenient and easy-to-prepare meal options that require minimal effort. Canned tuna fits this need perfectly, offering a quick and versatile protein source for various recipes such as sandwiches, salads, and pastas. A four-ounce serving of white tuna contains 26.77 grams of protein, 145 calories, and 3.37 grams of fat. It does not contain fiber, carbohydrates, and sugar. Also, its long shelf life and portability make it an ideal pantry staple for households looking for convenient meal solutions, contributing to the steady growth of the canned tuna market in North America.

Rising awareness of the health benefits of consuming seafood, particularly tuna, drives the demand for canned tuna in North America. After shrimp, canned tuna is the second most popular seafood product in the US. Tuna is rich in vitamins, minerals, high-quality protein, and omega-3 fatty acids, making it a nutritious option for health-conscious consumers. With an increasing focus on adopting healthier dietary habits and lifestyles, consumers in North America are actively seeking food options that offer nutritional value and support their overall well-being. Canned tuna provides a convenient and affordable way for consumers to incorporate seafood into their diets and reap its health benefits, driving the demand for canned tuna products in the region.

Furthermore, the versatility of canned tuna makes it appealing to a wide range of consumers with diverse taste preferences and dietary needs. Canned tuna can be used in various cuisines and dishes, making it a versatile ingredient that can adapt to different culinary styles and preferences. Whether used in classic tuna sandwiches, salads, casseroles, or sushi rolls, canned tuna offers consumers endless possibilities for creating delicious and satisfying meals. Its adaptability and versatility make canned tuna a staple in many North American households, driving consistent demand for canned tuna products across the region.

North America Canned Tuna Market Revenue and Forecast to 2031 (US$ Million)

North America Canned Tuna Market Segmentation

The North America canned tuna market is categorized into type, category, distribution channel, and country.

Based on type, the North America canned tuna market is segmented into albacore, yellowfin, skipjack, and others. The albacore segment held the largest market share in 2023.

In terms of category, the North America canned tuna market is segmented into tuna in water, tuna in oil, and others. The tuna in oil held the largest market share in 2023.

Based on distribution channel, the North America canned tuna market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets held the largest market share in 2023.

By country, the North America canned tuna market is segmented into the US, Canada, and Mexico. The US dominated the North America canned tuna market share in 2023.

American Tuna Inc; Bumble Bee Foods, LLC.; Century Pacific Food Inc; Chicken of the Sea; Genova; Pastene Co.; StarKist Co; Sustainable Seas; and Wild Planet Foods are some of the leading companies operating in the North America canned tuna market.

Product Code: BMIRE00030609

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. North America Canned Tuna Market Landscape

4.1 Market Overview
4.2 Porter's Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 List of Vendors in the Value Chain

5. North America Canned Tuna Market - Key Market Dynamics

5.1 North America Canned Tuna Market - Key Market Dynamics
5.2 Market Drivers
- 5.2.1 Health Benefits Associated with Canned Tuna
- 5.2.2 Convenience and Shelf Stability
5.3 Market Restraints
- 5.3.1 Increased Inclination Toward Plant-Based Food
5.4 Market Opportunities
- 5.4.1 Expansion of E-Commerce and Direct to Consumer Sales
5.5 Future Trends
- 5.5.1 Rising Demand for Tuna with Flavors
5.6 Impact of Drivers and Restraints:

6. Canned Tuna Market - North America Market Analysis

6.1 North America Canned Tuna Market Revenue (US$ Million), 2020-2031
6.2 North America Canned Tuna Market Forecast Analysis

7. North America Canned Tuna Market Analysis - by Type

7.1 Albacore
- 7.1.1 Overview
- 7.1.2 Albacore: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
7.2 Yellowfin
- 7.2.1 Overview
- 7.2.2 Yellowfin: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
7.3 Skipjack
- 7.3.1 Overview
- 7.3.2 Skipjack: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)

8. North America Canned Tuna Market Analysis - by Category

8.1 Tuna in Water
- 8.1.1 Overview
- 8.1.2 Tuna in Water: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
8.2 Tuna in Oil
- 8.2.1 Overview
- 8.2.2 Tuna in Oil: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
8.3 Others
- 8.3.1 Overview
- 8.3.2 Others: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)

9. North America Canned Tuna Market Analysis - by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
9.2 Convenience Stores
- 9.2.1 Overview
- 9.2.2 Convenience Stores: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)

10. North America Canned Tuna Market - Country Analysis

10.1 North America
- 10.1.1 North America Canned Tuna Market - Revenue and Forecast Analysis - by Country
  - 10.1.1.1 North America Canned Tuna Market - Revenue and Forecast Analysis - by Country
  - 10.1.1.2 US: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.2.1 US: North America Canned Tuna Market Breakdown, by Type
    - 10.1.1.2.2 US: North America Canned Tuna Market Breakdown, by Category
    - 10.1.1.2.3 US: North America Canned Tuna Market Breakdown, by Distribution Channel
  - 10.1.1.3 Canada: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.3.1 Canada: North America Canned Tuna Market Breakdown, by Type
    - 10.1.1.3.2 Canada: North America Canned Tuna Market Breakdown, by Category
    - 10.1.1.3.3 Canada: North America Canned Tuna Market Breakdown, by Distribution Channel
  - 10.1.1.4 Mexico: North America Canned Tuna Market - Revenue and Forecast to 2031 (US$ Million)
    - 10.1.1.4.1 Mexico: North America Canned Tuna Market Breakdown, by Type
    - 10.1.1.4.2 Mexico: North America Canned Tuna Market Breakdown, by Category
    - 10.1.1.4.3 Mexico: North America Canned Tuna Market Breakdown, by Distribution Channel

11. Competitive Landscape

11.1 Heat Map Analysis
11.2 Company Positioning & Concentration

12. Company Profiles

12.1 StarKist Co
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Bumble Bee Foods, LLC.
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Chicken of the Sea
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Wild Planet Foods
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Genova
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Century Pacific Food Inc
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 American Tuna Inc
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Sustainable Seas
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Pastene Co.
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments

13. Appendix

13.1 About The Insight Partners