Frozen Waffles Market Forecast to 2030 - Global Analysis by Type, Category, and Distribution Channel

List of Tables

The frozen waffles market size is expected to grow from US$ 2.92 billion in 2022 to US$ 4.61 billion by 2030; it is estimated to register a CAGR of 5.9% from 2023 to 2030.

Frozen waffles are a convenience food product mainly consumed as breakfast. Consumers prefer ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. Owing to this, frozen waffles are witnessing increasing global demand, mainly in developed countries. Due to the strong cultural influence on people's consumption habits in various countries, including India, Japan, and China, there is a high predominance of traditional breakfast food. Thus, the adoption of frozen waffles in these countries is limited, which is creating hurdles in the growth of the frozen waffles market.

Based on distribution channel, the frozen waffles market is categorized into supermarkets and hypermarkets, convenience stores, online retail, and others. The online retail segment is predicted to register the highest CAGR during the forecast period. Online retail is one of the fastest-growing distribution channels due to the convenience of shopping and product delivery. Online retail stores offer various products with heavy discounts; consumers can conveniently buy desirable products remotely. Furthermore, home delivery service attracts many customers to shop through e-commerce platforms. Moreover, these websites offer descriptive product information and user reviews, which help buyers compare products and make informed decisions. During the COVID-19 pandemic, online retail channels became popular as they offered home delivery services. These factors are propelling the segment's growth.

In 2022, North America accounted for the largest share of the global frozen waffles market. The market in the region is segmented into the US, Canada, and Mexico. The rising marketing campaigns is the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. A rise in demand for frozen waffles among all age groups drives the market in this region. Moreover, the growing awareness about the health benefits of organic products is a significant factor boosting the demand for organic breakfast products in the region. To meet the growing consumer demand, manufacturers have introduced organic waffle varieties. For instance, Nature's Path Foods, a USDA-certified manufacturer, offers a wide range of organic breakfast and snack foods, including waffles, cold cereals, granolas, hot oatmeal, bars, and cookies. The factors mentioned above are boosting the growth of the region's frozen waffle market.

The key players operating in the global frozen waffles market include Kellogg's Company; DELY Wafels; Kodiak Cakes, LLC; Deligout; B Boys LLC DBA Belgian Boys; AVIETA S.A.; Make Each Day Delicious LLC; Nature's Path Foods; Julian's Recipe, LLC; and Van's Foods HP INC. Players operating in the global frozen waffles market focus on providing high-quality products to fulfill customer demand. They are also focusing on strategies such as investments in research and development activities, new product launches, and expanding production capacities.

The overall global frozen waffles market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the frozen waffles market.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the global frozen waffles market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the global frozen waffles market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth global market trends and outlook coupled with the factors driving the frozen waffles market as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

Product Code: TIPRE00028939

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis Formulation:
- 3.2.4 Macro-economic Factor Analysis:
- 3.2.5 Developing Base Number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country Level Data:

4. Frozen Waffles Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 The threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Value Chain Analysis
- 4.4.1 Raw Material
- 4.4.2 Manufacturing/Processing
- 4.4.3 Packaging

5. Frozen Waffles Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Surging Demand for Frozen and Convenience Food Worldwide
- 5.1.2 Rising Trend of In-Home Consumption
5.2 Market Restraints
- 5.2.1 High Preference for Traditional Breakfast Products in Selected Countries
5.3 Market Opportunities
- 5.3.1 Product Innovation
5.4 Future Trends
- 5.4.1 Rising Growth of E-commerce
5.5 Impact Analysis of Drivers and Restraints

6. Frozen Waffles - Global Market Analysis

6.1 Frozen waffles Market Overview
6.2 Frozen Waffles Market -Revenue and Forecast to 2030 (US$ Million)
6.3 Competitive Positioning

7. Frozen Waffles Market Analysis - By Type

7.1 Overview
7.2 Frozen Waffles Market, By Type (2022 and 2030)
7.3 Flavored
- 7.3.1 Overview
- 7.3.2 Flavored: Frozen Waffles Market - Revenue and Forecast to 2030 (US$ Million)
7.4 Unflavored/Plain
- 7.4.1 Overview
- 7.4.2 Unflavored/Plain: Frozen Waffles Market - Revenue and Forecast to 2030 (US$ Million)

8. Frozen Waffles Market Analysis - By Category

8.1 Overview
8.2 Frozen Waffles Market, By Category (2022 and 2030)
8.3 Gluten-free
- 8.3.1 Overview
- 8.3.2 Gluten-free: Frozen Waffles Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Conventional
- 8.4.1 Overview
- 8.4.2 Conventional: Frozen Waffles Market - Revenue and Forecast to 2030 (US$ Million)

9. Frozen Waffles Market Analysis - By Distribution Channel

9.1 Overview
9.2 Frozen Waffles Market, By Distribution Channel (2022 and 2030)
9.3 Supermarkets and Hypermarkets
- 9.3.1 Overview
- 9.3.2 Supermarkets and Hypermarkets: Frozen Waffles Market- Revenue and Forecast to 2030 (US$ Million)
9.4 Convenience Stores
- 9.4.1 Overview
- 9.4.2 Convenience Stores: Frozen Waffles Market- Revenue and Forecast to 2030 (US$ Million)
9.5 Online Retail
- 9.5.1 Overview
- 9.5.2 Online Retail: Frozen Waffles Market- Revenue and Forecast to 2030 (US$ Million)
9.6 Others
- 9.6.1 Overview
- 9.6.2 Others: Frozen Waffles Market- Revenue and Forecast to 2030 (US$ Million)

10. Frozen Waffles Market - Geographic Analysis

10.1 Overview
10.2 North America Frozen Waffles Market Revenue and Forecasts to 2030
- 10.2.1 North America Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
- 10.2.2 North America Frozen Waffles Market Breakdown by Type
- 10.2.3 North America Frozen Waffles Market Breakdown by Category
- 10.2.4 North America Frozen Waffles Market Breakdown by Distribution Channel
- 10.2.5 North America Frozen Waffles Market Breakdown by Key Countries
  - 10.2.5.1 US Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.2.5.1.1 US Frozen Waffles Market Breakdown by Type
    - 10.2.5.1.2 US Frozen Waffles Market Breakdown by Category
    - 10.2.5.1.3 US Frozen Waffles Market Breakdown by Distribution Channel
  - 10.2.5.2 Canada Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.2.5.2.1 Canada Frozen Waffles Market Breakdown by Type
    - 10.2.5.2.2 Canada Frozen Waffles Market Breakdown by Category
    - 10.2.5.2.3 Canada Frozen Waffles Market Breakdown by Distribution Channel
  - 10.2.5.3 Mexico Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.2.5.3.1 Mexico Frozen Waffles Market Breakdown by Type
    - 10.2.5.3.2 Mexico Frozen Waffles Market Breakdown by Category
    - 10.2.5.3.3 Mexico Frozen Waffles Market Breakdown by Distribution Channel
10.3 Europe Frozen Waffles Market Revenue and Forecasts to 2030
- 10.3.1 Europe Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
- 10.3.2 Europe Frozen Waffles Market Breakdown by Type
- 10.3.3 Europe Frozen Waffles Market Breakdown by Category
- 10.3.4 Europe Frozen Waffles Market Breakdown by Distribution Channel
- 10.3.5 Europe Frozen Waffles Market Breakdown by Key Countries
  - 10.3.5.1 Germany Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.3.5.1.1 Germany Frozen Waffles Market Breakdown by Type
    - 10.3.5.1.2 Germany Frozen Waffles Market Breakdown by Category
    - 10.3.5.1.3 Germany Frozen Waffles Market Breakdown by Distribution Channel
  - 10.3.5.2 France Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.3.5.2.1 France Frozen Waffles Market Breakdown by Type
    - 10.3.5.2.2 France Frozen Waffles Market Breakdown by Category
    - 10.3.5.2.3 France Frozen Waffles Market Breakdown by Distribution Channel
  - 10.3.5.3 Italy Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.3.5.3.1 Italy Frozen Waffles Market Breakdown by Type
    - 10.3.5.3.2 Italy Frozen Waffles Market Breakdown by Category
    - 10.3.5.3.3 Italy Frozen Waffles Market Breakdown by Distribution Channel
  - 10.3.5.4 UK Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.3.5.4.1 UK Frozen Waffles Market Breakdown by Type
    - 10.3.5.4.2 UK Frozen Waffles Market Breakdown by Category
    - 10.3.5.4.3 UK Frozen Waffles Market Breakdown by Distribution Channel
  - 10.3.5.5 Russia Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.3.5.5.1 Russia Frozen Waffles Market Breakdown by Type
    - 10.3.5.5.2 Russia Frozen Waffles Market Breakdown by Category
    - 10.3.5.5.3 Russia Frozen Waffles Market Breakdown by Distribution Channel
  - 10.3.5.6 Rest of Europe Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.3.5.6.1 Rest of Europe Frozen Waffles Market Breakdown by Type
    - 10.3.5.6.2 Rest of Europe Frozen Waffles Market Breakdown by Category
    - 10.3.5.6.3 Rest of Europe Frozen Waffles Market Breakdown by Distribution Channel
10.4 Asia Pacific Frozen Waffles Market Revenue and Forecasts to 2030
- 10.4.1 Asia Pacific Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
- 10.4.2 Asia Pacific Frozen Waffles Market Breakdown by Type
- 10.4.3 Asia Pacific Frozen Waffles Market Breakdown by Category
- 10.4.4 Asia Pacific Frozen Waffles Market Breakdown by Distribution Channel
- 10.4.5 Asia Pacific Frozen Waffles Market Breakdown by Key Countries
  - 10.4.5.1 Australia Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.4.5.1.1 Australia Frozen Waffles Market Breakdown by Type
    - 10.4.5.1.2 Australia Frozen Waffles Market Breakdown by Category
    - 10.4.5.1.3 Australia Frozen Waffles Market Breakdown by Distribution Channel
  - 10.4.5.2 China Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.4.5.2.1 China Frozen Waffles Market Breakdown by Type
    - 10.4.5.2.2 China Frozen Waffles Market Breakdown by Category
    - 10.4.5.2.3 China Frozen Waffles Market Breakdown by Distribution Channel
  - 10.4.5.3 India Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.4.5.3.1 India Frozen Waffles Market Breakdown by Type
    - 10.4.5.3.2 India Frozen Waffles Market Breakdown by Category
    - 10.4.5.3.3 India Frozen Waffles Market Breakdown by Distribution Channel
  - 10.4.5.4 Japan Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.4.5.4.1 Japan Frozen Waffles Market Breakdown by Type
    - 10.4.5.4.2 Japan Frozen Waffles Market Breakdown by Category
    - 10.4.5.4.3 Japan Frozen Waffles Market Breakdown by Distribution Channel
  - 10.4.5.5 South Korea Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.4.5.5.1 South Korea Frozen Waffles Market Breakdown by Type
    - 10.4.5.5.2 South Korea Frozen Waffles Market Breakdown by Category
    - 10.4.5.5.3 South Korea Frozen Waffles Market Breakdown by Distribution Channel
  - 10.4.5.6 Rest of Asia Pacific Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.4.5.6.1 Rest of Asia Pacific Frozen Waffles Market Breakdown by Type
    - 10.4.5.6.2 Rest of Asia Pacific Frozen Waffles Market Breakdown by Category
    - 10.4.5.6.3 Rest of Asia Pacific Frozen Waffles Market Breakdown by Distribution Channel
10.5 Middle East & Africa Frozen Waffles Market Revenue and Forecasts to 2030
- 10.5.1 Middle East & Africa Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
- 10.5.2 Middle East & Africa Frozen Waffles Market Breakdown by Type
- 10.5.3 Middle East & Africa Frozen Waffles Market Breakdown by Category
- 10.5.4 Middle East & Africa Frozen Waffles Market Breakdown by Distribution Channel
- 10.5.5 Middle East & Africa Frozen Waffles Market Breakdown by Key Countries
  - 10.5.5.1 South Africa Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.5.5.1.1 South Africa Frozen Waffles Market Breakdown by Type
    - 10.5.5.1.2 South Africa Frozen Waffles Market Breakdown by Category
    - 10.5.5.1.3 South Africa Frozen Waffles Market Breakdown by Distribution Channel
  - 10.5.5.2 Saudi Arabia Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.5.5.2.1 Saudi Arabia Frozen Waffles Market Breakdown by Type
    - 10.5.5.2.2 Saudi Arabia Frozen Waffles Market Breakdown by Category
    - 10.5.5.2.3 Saudi Arabia Frozen Waffles Market Breakdown by Distribution Channel
  - 10.5.5.3 UAE Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.5.5.3.1 UAE Frozen Waffles Market Breakdown by Type
    - 10.5.5.3.2 UAE Frozen Waffles Market Breakdown by Category
    - 10.5.5.3.3 UAE Frozen Waffles Market Breakdown by Distribution Channel
  - 10.5.5.4 Rest of the Middle East & Africa Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.5.5.4.1 Rest of the Middle East & Africa Frozen Waffles Market Breakdown by Type
    - 10.5.5.4.2 Rest of the Middle East & Africa Frozen Waffles Market Breakdown by Category
    - 10.5.5.4.3 Rest of the Middle East & Africa Frozen Waffles Market Breakdown by Distribution Channel
10.6 South and Central America Frozen Waffles Market Revenue and Forecasts to 2030
- 10.6.1 South and Central America Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
- 10.6.2 South and Central America Frozen Waffles Market Breakdown by Type
- 10.6.3 South and Central America Frozen Waffles Market Breakdown by Category
- 10.6.4 South and Central America Frozen Waffles Market Breakdown by Distribution Channel
- 10.6.5 South and Central America Frozen Waffles Market Breakdown by Key Countries
  - 10.6.5.1 Brazil Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.6.5.1.1 Brazil Frozen Waffles Market Breakdown by Type
    - 10.6.5.1.2 Brazil Frozen Waffles Market Breakdown by Category
    - 10.6.5.1.3 Brazil Frozen Waffles Market Breakdown by Distribution Channel
  - 10.6.5.2 Argentina Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.6.5.2.1 Argentina Frozen Waffles Market Breakdown by Type
    - 10.6.5.2.2 Argentina Frozen Waffles Market Breakdown by Category
    - 10.6.5.2.3 Argentina Frozen Waffles Market Breakdown by Distribution Channel
  - 10.6.5.3 Rest of South and Central America Frozen Waffles Market Revenue Forecasts to 2030 (US$ Million)
    - 10.6.5.3.1 Rest of South and Central America Frozen Waffles Market Breakdown by Type
    - 10.6.5.3.2 Rest of South and Central America Frozen Waffles Market Breakdown by Category
    - 10.6.5.3.3 Rest of South and Central America Frozen Waffles Market Breakdown by Distribution Channel

11. Impact of COVID-19 Pandemic on Global Frozen Waffles Market

11.1 Impact of COVID-19 on Frozen Waffles Market
11.2 North America: Impact Assessment of COVID-19 Pandemic
11.3 Europe Impact Assessment of the COVID-19 Pandemic
11.4 Asia Pacific: Impact Assessment of COVID-19 Pandemic
11.5 Middle East & Africa: Impact Assessment of COVID-19 Pandemic
11.6 South & Central America: Impact Assessment of COVID-19 Pandemic

12. Industry Landscape

12.1 Overview
12.2 New Product Development
12.3 Merger and Acquisition

13. Company Profiles

13.1 DELY Wafels SRL
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Kodiak Cakes LLC
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Deligout Sprl
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Avieta SA
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Nature's Path Foods
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Julian's Recipe LLC
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Kellogg Co
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 B Boys Inc
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Sara Lee Frozen Bakery LLC
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 Hometown Food Co
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners
14.2 Word Index