Generative artificial intelligence (AI) in cybersecurity refers to the application of AI models, specifically generative models like generative pre-trained transformer, to enhance cybersecurity practices. These models can generate human-like text, simulating behavior, creating synthetic data, or predicting potential attack scenarios. Generative AI models can identify unusual patterns in network traffic, user behavior, or system activity that might indicate a cyberattack.
The generative AI in cybersecurity market consists of sales, by entities (organizations, sole traders and partnerships), which is a transformative technology that strengthens cybersecurity measures by detecting, analyzing and countering cyber threats with unprecedented accuracy and speed. It serves a wide range of industries, including finance, healthcare, government, retail and technology, by addressing their unique security challenges.
The global generative ai in cyber security market was valued at $867.48 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 23.00%.
Evolution Of Cybersecurity Infrastructure
The evolution of cybersecurity infrastructure supported the growth of generative AI in the cyber security market in the historic period. Cybersecurity infrastructure has evolved from traditional endpoint security to more sophisticated, multi-layered security approaches, including advanced threat prevention, detection, and response. The adoption of generative AI has enabled the creation of more dynamic, adaptable security systems that can respond to evolving threats in real-time. AI and automation have transformed threat detection and response, with generative AI playing an increasingly significant role in both defending against and simulating cyberattacks. For instance, in June 2024, according to a report published by Fortinet Inc., a US-based cybersecurity company, the percentage of organizations with basic security measures such as visibility and segmentation rose from 13% to 20%, while those with advanced capabilities, such as orchestration and automation, increased from 13% to 23% in 2024. Hence, the evolution of cybersecurity infrastructure has fueled the growth of generative AI in the cybersecurity market.
Focus On Quantum-Safe Security Measures
Companies operating in generative AI in cybersecurity market are increasingly adopting generative AI for real-time threat detection and response, addressing emerging risks like deepfakes and AI-driven attacks. Additionally, there's a growing focus on quantum-safe security measures to future-proof against quantum computing threats. Real-time threat detection refers to the ability of cybersecurity systems to identify and respond to potential threats as they occur, minimizing the damage and preventing escalation. For instance, in November 2024, Accenture Plc, an Ireland-based professional services company, launched new services to enhance business and cyber resilience using generative AI, deepfake protection, and quantum-safe data security. It aims to help clients detect, respond to, and prevent threats in real-time. Key offerings include Secure AI Solutions for securing AI systems, Deepfake Protection to monitor and detect AI-driven threats, Business Cyber Crisis Recovery to quickly restore critical infrastructure after cyberattacks, and a Quantum Security Suite to ensure protection against quantum computing threats.
The global generative AI in cyber security market is fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 9.60% of the total market in 2023.
Generative AI In Cyber Security Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global generative AI in cyber security market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for generative AI in cyber security? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The generative AI in cyber security market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider generative AI in cyber security market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by component, by technology and by end-use.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the generative AI in cyber security market.
- Global Market Size And Growth- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by component, by technology and by end-use in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for generative AI in cyber security providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Threat Detection And Analysis; Adversarial Defense; Insider Threat Detection; Network Security; Other Types
- 2) By Component: Hardware; Software; Services
- 3) By Technology: Generative Adversarial Networks (GANs); Variational Autoencoders (VAEs); Reinforcement Learning (RL); Deep Neural Networks (DNNs); Natural Language Processing (NLP); Other Technologies
- 4) By End Use: Banking, Financial Services And Insurance (BFSI); Healthcare And Life Sciences; Government And Defense; Retail And E-Commerce; Manufacturing And Industrial; Information Technology (IT) And Telecommunications; Energy And Utilities; Other End-Uses
- Companies Mentioned: Check Point Software Technologies Ltd.; Microsoft Corp.; NVIDIA Corporation; Amazon Web Services, Inc.; Palo Alto Networks Inc.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; generative AI in cyber security indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.