Affinidi Empowering Companies to Build Trust in a Dynamic Security Landscape

This IDC Perspective talks about Affinidi, a software start-up that gives users control over their data through Affinidi's holistic identity management, which provides a 360-degree view of their digital footprint and consent-driven data sharing. Through the Affinidi Trust Network (ATN), which is based on open standards and utilizes zero-party data and decentralized technology, Affinidi seeks to assist businesses in establishing trust through safe, privacy-focused data-sharing procedures. This can foster transparency, comply with evolving regulations, and deliver personalized experiences while maintaining privacy and security."As consumers become increasingly aware of privacy concerns, the demand for greater control over personal data has never been more urgent. Decentralized systems empower customers to own and manage their data, fostering trust and transparency. Further, decentralized systems help companies verify customer identities to maintain their privacy. These innovations will become indispensable for businesses, particularly those developing applications and delivering online services. To remain competitive, companies must prioritize building customer trust and fostering long-term loyalty," says Supriya Deka, research manager, IDC Asia/Pacific Small and Medium-Sized and Digital-Native Business Program.