Video On Demand Global Market Report 2025

Description

Video on demand (VOD) stands as a media distribution system that grants users access to a wide array of videos, TV shows, and films at their convenience, bypassing traditional broadcasting schedules. This approach offers unparalleled flexibility and convenience in content consumption, enabling viewers to watch what they want, when they want.

The primary components of video-on-demand encompass solutions and services. Solutions refer to software systems or tools crafted to address specific challenges or needs within a given domain. Various platforms are utilized, including smartphones, tablets/laptops, smart TVs, and other platforms, each employing distinct business models such as transactional video on demand, subscription video on demand, advertisement video on demand, among others. The end users span across diverse sectors including media, entertainment, gaming, travel, hospitality, education, and beyond.

The video-on-demand market research report is one of a series of new reports from The Business Research Company that provides video-on-demand market statistics, including the video-on-demand industry global market size, regional shares, competitors with video-on-demand market share, detailed video-on-demand market segments, market trends, and opportunities, and any further data you may need to thrive in the video on demand industry. This video-on-demand market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The video on demand market size has grown rapidly in recent years. It will grow from $129.66 billion in 2024 to $153.97 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth in the historic period can be attributed to internet penetration, smartphone and tablet adoption, content licensing agreements, shift in consumer preferences.

The video on demand market size is expected to see rapid growth in the next few years. It will grow to $302.39 billion in 2029 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to global expansion, original content production, the convergence of entertainment, partnerships, and bundling. Major trends in the forecast period include vertical integration, globalization of content, interactive content experiences, ad-supported models, data-driven personalization.

The burgeoning demand for digital media devices is poised to drive the expansion of the video-on-demand (VOD) market in the foreseeable future. Digital media devices encompass a broad spectrum of instruments geared towards recording, processing, transmitting, or displaying digital information. The upsurge in these devices, including smartphones, tablets, and smart TVs, is propelled by escalating consumer preferences for on-the-go entertainment and seamless access to digital content. VOD services cater to diverse digital content preferences, spanning from movies to original programming, thereby incentivizing consumers to invest in digital media devices for convenient access to their preferred shows and movies via streaming platforms. Notably, in September 2023, a report by ConsumerAffairs, a US-based consumer news and advocacy organization, highlighted that approximately 97% of Americans owned a feature phone or smartphone in 2022. Projections suggest that the number of American smartphone users will surpass 364 million individuals by 2040, underlining the sustained demand for digital media devices and its consequential impact on driving the growth of video on demand.

Prominent entities operating within the video-on-demand arena are directing their focus towards leveraging technological advancements, particularly in AI-based streaming technology, to ensure an enhanced viewing experience across varied devices and network conditions. These AI-based methodologies are seamlessly integrated into streaming platforms, aiming to optimize content delivery, user engagement, and content recommendation mechanisms. A recent development in this realm occurred in March 2024, with Sportradar AG, a Switzerland-based sports technology firm, unveiling Sportradar 4Sight. This innovative AI-driven streaming technology revolutionizes sports presentation by overlaying ultra-fast data onto live streams, furnishing viewers with a continuous stream of engaging statistics in real-time. These statistics range from serve speed and ball bounces to the total shots in each rally, thereby catering to the preferences of the next generation of tennis enthusiasts who seek immersive and personalized viewing experiences.

In May 2023, Tata Communications, an India-based telecommunications company, completed the acquisition of The Switch Enterprises LLC for approximately $58.8 million. This strategic move by Tata Communications is geared towards introducing an innovative realm of end-to-end video production and transmission. The aim is to deliver high-quality, high-speed, and immersive live video experiences for viewers and fans, spanning from event venues and racetracks to screens across various devices such as televisions and mobile devices. Additionally, the acquisition seeks to offer a dynamic, always-on, and interactive form of entertainment for viewers. The Switch Enterprises LLC, based in the US, specializes in providing on-demand and streaming platforms across multiple screens and devices.

Major companies operating in the video on demand market are Netflix Inc., Paramount+, YouTube, Hulu, Disney+ Hotstar, Amazon Prime Video, Starz Inc., Apple TV+, Acorn TV, Max, Crunchyroll LLC, Vimeo Inc., Fandango Media LLC, Kaltura Inc., Tubi Inc., Mubi, MX Player, Crackle Plus LLC, BritBox, Kanopy, Dacast Inc., ESPN Inc., Discovery Plus, Rakuten TV, ViacomCBS Inc

North America was the largest region in the video on demand market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video on demand market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the video on demand market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video-on-demand market includes revenues earned by entities by providing push video-on-demand (PVOD) services, satellite TV VOD, and cable TV VOD. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Video On Demand Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on video on demand market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for video on demand ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The video on demand market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component: Solutions; Services
2) By Platform Type: Smartphones; Tablets/Laptops; Smart TVs; Other Platform Types
3) By Business Model: Transactional Video on Demand; Subscription Video on Demand; Advertisement Video on Demand; Other Business Models;
4) By End-Users: Media, Entertainment, and Gaming; Travel and Hospitality; Education; Other End-Users
Subsegments:
1) By Solutions: Video Content Management; Video Streaming Solutions; Video Delivery Solutions; Video Encoding Solutions
2) By Services: Cloud-Based Services; Subscription-Based Services; Advertising-Based Services; Pay-Per-View Services
Companies Mentioned: Netflix Inc; Paramount+; YouTube; Hulu; Disney+ Hotstar
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r29231

1. Executive Summary

2. Video On Demand Market Characteristics

3. Video On Demand Market Trends And Strategies

4. Video On Demand Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Video On Demand Growth Analysis And Strategic Analysis Framework

5.1. Global Video On Demand PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Video On Demand Market Growth Rate Analysis
5.4. Global Video On Demand Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Video On Demand Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Video On Demand Total Addressable Market (TAM)

6. Video On Demand Market Segmentation

6.1. Global Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Solutions
Services
6.2. Global Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Smartphones
Tablets/Laptops
Smart TVs
Other Platform Types
6.3. Global Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Transactional Video on Demand
Subscription Video on Demand
Advertisement Video on Demand
Other Business Models
6.4. Global Video On Demand Market, Segmentation By End-Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Media, Entertainment, and Gaming
Travel and Hospitality
Education
Other End-Users
6.5. Global Video On Demand Market, Sub-Segmentation Of Solutions, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Video Content Management
Video Streaming Solutions
Video Delivery Solutions
Video Encoding Solutions
6.6. Global Video On Demand Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based Services
Subscription-Based Services
Advertising-Based Services
Pay-Per-View Services

7. Video On Demand Market Regional And Country Analysis

7.1. Global Video On Demand Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Video On Demand Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Video On Demand Market

8.1. Asia-Pacific Video On Demand Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Video On Demand Market

9.1. China Video On Demand Market Overview
9.2. China Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Video On Demand Market

10.1. India Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Video On Demand Market

11.1. Japan Video On Demand Market Overview
11.2. Japan Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Video On Demand Market

12.1. Australia Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Video On Demand Market

13.1. Indonesia Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Video On Demand Market

14.1. South Korea Video On Demand Market Overview
14.2. South Korea Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Video On Demand Market

15.1. Western Europe Video On Demand Market Overview
15.2. Western Europe Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Video On Demand Market

16.1. UK Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Video On Demand Market

17.1. Germany Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Video On Demand Market

18.1. France Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Video On Demand Market

19.1. Italy Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Video On Demand Market

20.1. Spain Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Video On Demand Market

21.1. Eastern Europe Video On Demand Market Overview
21.2. Eastern Europe Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Video On Demand Market

22.1. Russia Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Video On Demand Market

23.1. North America Video On Demand Market Overview
23.2. North America Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Video On Demand Market

24.1. USA Video On Demand Market Overview
24.2. USA Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Video On Demand Market

25.1. Canada Video On Demand Market Overview
25.2. Canada Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Video On Demand Market

26.1. South America Video On Demand Market Overview
26.2. South America Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Video On Demand Market

27.1. Brazil Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Video On Demand Market

28.1. Middle East Video On Demand Market Overview
28.2. Middle East Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Video On Demand Market

29.1. Africa Video On Demand Market Overview
29.2. Africa Video On Demand Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Video On Demand Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Video On Demand Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Video On Demand Market Competitive Landscape And Company Profiles

30.1. Video On Demand Market Competitive Landscape
30.2. Video On Demand Market Company Profiles
- 30.2.1. Netflix Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Paramount+ Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. YouTube Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Hulu Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Disney+ Hotstar Overview, Products and Services, Strategy and Financial Analysis

31. Video On Demand Market Other Major And Innovative Companies

31.1. Amazon Prime Video
31.2. Starz Inc.
31.3. Apple TV+
31.4. Acorn TV
31.5. Max
31.6. Crunchyroll LLC
31.7. Vimeo Inc.
31.8. Fandango Media LLC
31.9. Kaltura Inc.
31.10. Tubi Inc
31.11. Mubi
31.12. MX Player
31.13. Crackle Plus LLC
31.14. BritBox
31.15. Kanopy

32. Global Video On Demand Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Video On Demand Market

34. Recent Developments In The Video On Demand Market

35. Video On Demand Market High Potential Countries, Segments and Strategies

35.1 Video On Demand Market In 2029 - Countries Offering Most New Opportunities
35.2 Video On Demand Market In 2029 - Segments Offering Most New Opportunities
35.3 Video On Demand Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer