Global Advertising-based Video On Demand Market Size Study, By Solutions (Pay TV, OTT Services, Internet Protocol Television ), By Monetization Model, By Platform Type, By Content Type, and Regional Forecasts 2022-2032

Description

The Global Advertising-based Video On Demand (AVoD) Market is valued at approximately USD 146.6 billion in 2023 and is anticipated to grow with a healthy compound annual growth rate (CAGR) of 13.0% over the forecast period from 2024 to 2032. This transformative market represents a vital segment within the digital entertainment landscape, driven by the exponential growth of internet accessibility, smart device adoption, and the increasing demand for affordable and flexible content consumption. AVoD platforms provide users with free access to content in exchange for viewing advertisements, offering a cost-effective alternative to subscription-based models while enabling advertisers to target audiences with precision. The increasing integration of advanced analytics and AI-driven tools in AVoD systems enhances personalization, allowing platforms to deliver a curated and engaging viewing experience.

The AVoD market has witnessed a seismic shift as content creators and distributors pivot to digital-first strategies to cater to evolving consumer behavior. The rapid adoption of OTT (Over-The-Top) platforms, coupled with advancements in Internet Protocol Television (IPTV) solutions, underpins this robust growth. Significant investments by tech giants and media conglomerates are shaping the competitive landscape, enabling superior video delivery quality, diverse content libraries, and regional language offerings. The convergence of social media platforms with AVoD services has further amplified user engagement, providing advertisers with lucrative opportunities for targeted outreach.

The growth trajectory of the AVoD market is bolstered by the rise of smartphone penetration and expanding broadband infrastructure across emerging economies. Countries in Asia Pacific and Latin America, with their burgeoning digital-savvy populations, represent significant untapped potential. For instance, the proliferation of budget smartphones and affordable data plans in markets such as India and Brazil has driven a surge in mobile video consumption. Simultaneously, collaborations between telecom operators and AVoD platforms are fostering ecosystem-wide innovation, enabling seamless content delivery and improved monetization strategies.

Despite its promising outlook, the market faces challenges such as stringent regulatory frameworks and the increasing competition from subscription-based models (SVoD). Furthermore, concerns regarding data privacy and ad-blocking tools pose hurdles to advertisers and platform operators. However, strategic partnerships and technological innovations, such as interactive ads and gamification, are mitigating these obstacles, positioning the AVoD market as a pivotal force within the global media and entertainment sector.

Regionally, North America has emerged as a dominant market due to its established digital infrastructure, widespread adoption of smart devices, and a mature advertising ecosystem. The presence of key players such as Hulu, YouTube, and Roku drives market growth in this region. Meanwhile, Asia Pacific is anticipated to grow at the fastest rate during the forecast period, propelled by rapid urbanization, increasing disposable incomes, and the growing popularity of regional language content. Europe, with its high internet penetration and emphasis on regulatory compliance, continues to maintain steady growth, supported by the expansion of AVoD platforms in countries like Germany, the UK, and France.

Major market players included in this report are:

Hulu LLC
Roku, Inc.
The Walt Disney Company
YouTube (Google LLC)
Amazon.com, Inc.
Netflix, Inc.
Tubi (Fox Corporation)
Crackle (Chicken Soup for the Soul Entertainment)
Vudu, Inc. (Fandango Media)
ViacomCBS Inc. (Pluto TV)
Tencent Video
Baidu Inc. (iQIYI)
Zee Entertainment Enterprises Ltd.
Sony Pictures Entertainment Inc.
Samsung Electronics Co., Ltd.

The detailed segments and sub-segments of the market are explained below:

By Solutions:

Pay TV
OTT Services
Internet Protocol Television (IPTV)

By Monetization Model:

SVoD
AVoD

By Platform Type:

Smartphones
Tablets/Laptops

By Content Type:

Movies
Educational/Fitness Programs

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Years considered for the study are as follows:

Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032

Key Takeaways:

Market estimates and forecasts for 10 years from 2022 to 2032.
Annualized revenues and regional-level analysis for each market segment.
In-depth analysis of geographical landscapes, including country-level insights.
Competitive landscape with information on major players.
Strategic recommendations for stakeholders and new entrants.
Analysis of market drivers, challenges, and opportunities.
Detailed demand-side and supply-side evaluations.

Chapter 1. Global Advertising-based Video On Demand Market Executive Summary

1.1. Global Advertising-based Video On Demand Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Solutions
- 1.3.2. By Monetization Model
- 1.3.3. By Platform Type
- 1.3.4. By Content Type
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Advertising-based Video On Demand Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Advertising-based Video On Demand Market Dynamics

3.1. Market Drivers
- 3.1.1. Increasing Internet Penetration and Smart Device Adoption
- 3.1.2. Rise of Mobile Video Consumption
- 3.1.3. Advancements in AI and Analytics for Personalization
3.2. Market Challenges
- 3.2.1. Stringent Regulatory Frameworks
- 3.2.2. Competition from Subscription-based Models (SVoD)
- 3.2.3. Data Privacy Concerns and Ad-Blocking Technologies
3.3. Market Opportunities
- 3.3.1. Expansion in Emerging Economies
- 3.3.2. Innovations in Interactive Advertising and Gamification
- 3.3.3. Strategic Partnerships Between Telecom Operators and AVoD Platforms

Chapter 4. Global Advertising-based Video On Demand Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Advertising-based Video On Demand Market Size & Forecasts by Solutions 2022-2032

5.1. Segment Dashboard
5.2. Global Advertising-based Video On Demand Market: Solutions Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 5.2.1. Pay TV
- 5.2.2. OTT Services
- 5.2.3. Internet Protocol Television (IPTV)

Chapter 6. Global Advertising-based Video On Demand Market Size & Forecasts by Monetization Model 2022-2032

6.1. Segment Dashboard
6.2. Global Advertising-based Video On Demand Market: Monetization Model Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 6.2.1. SVoD
- 6.2.2. AVoD

Chapter 7. Global Advertising-based Video On Demand Market Size & Forecasts by Platform Type 2022-2032

7.1. Segment Dashboard
7.2. Global Advertising-based Video On Demand Market: Platform Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 7.2.1. Smartphones
- 7.2.2. Tablets/Laptops

Chapter 8. Global Advertising-based Video On Demand Market Size & Forecasts by Content Type 2022-2032

8.1. Segment Dashboard
8.2. Global Advertising-based Video On Demand Market: Content Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 8.2.1. Movies
- 8.2.2. Educational/Fitness Programs

Chapter 9. Global Advertising-based Video On Demand Market Size & Forecasts by Region 2022-2032

9.1. North America Advertising-based Video On Demand Market
- 9.1.1. U.S. Advertising-based Video On Demand Market
  - 9.1.1.1. Solutions Breakdown Size & Forecasts, 2022-2032
  - 9.1.1.2. Monetization Model Breakdown Size & Forecasts, 2022-2032
- 9.1.2. Canada Advertising-based Video On Demand Market
  - 9.1.2.1. Solutions Breakdown Size & Forecasts, 2022-2032
  - 9.1.2.2. Monetization Model Breakdown Size & Forecasts, 2022-2032
9.2. Europe Advertising-based Video On Demand Market
- 9.2.1. UK Advertising-based Video On Demand Market
- 9.2.2. Germany Advertising-based Video On Demand Market
- 9.2.3. France Advertising-based Video On Demand Market
- 9.2.4. Spain Advertising-based Video On Demand Market
- 9.2.5. Italy Advertising-based Video On Demand Market
- 9.2.6. Rest of Europe Advertising-based Video On Demand Market
9.3. Asia-Pacific Advertising-based Video On Demand Market
- 9.3.1. China Advertising-based Video On Demand Market
- 9.3.2. India Advertising-based Video On Demand Market
- 9.3.3. Japan Advertising-based Video On Demand Market
- 9.3.4. Australia Advertising-based Video On Demand Market
- 9.3.5. South Korea Advertising-based Video On Demand Market
- 9.3.6. Rest of Asia Pacific Advertising-based Video On Demand Market
9.4. Latin America Advertising-based Video On Demand Market
- 9.4.1. Brazil Advertising-based Video On Demand Market
- 9.4.2. Mexico Advertising-based Video On Demand Market
- 9.4.3. Rest of Latin America Advertising-based Video On Demand Market
9.5. Middle East & Africa Advertising-based Video On Demand Market
- 9.5.1. Saudi Arabia Advertising-based Video On Demand Market
- 9.5.2. South Africa Advertising-based Video On Demand Market
- 9.5.3. Rest of Middle East & Africa Advertising-based Video On Demand Market

Chapter 10. Competitive Intelligence

10.1. Key Company SWOT Analysis
- 10.1.1. Hulu LLC
- 10.1.2. Roku, Inc.
- 10.1.3. The Walt Disney Company
10.2. Top Market Strategies
10.3. Company Profiles
- 10.3.1. Hulu LLC
  - 10.3.1.1. Key Information
  - 10.3.1.2. Overview
  - 10.3.1.3. Financial (Subject to Data Availability)
  - 10.3.1.4. Product Summary
  - 10.3.1.5. Market Strategies
- 10.3.2. Roku, Inc.
- 10.3.3. The Walt Disney Company
- 10.3.4. YouTube (Google LLC)
- 10.3.5. Amazon.com, Inc.
- 10.3.6. Netflix, Inc.
- 10.3.7. Tubi (Fox Corporation)
- 10.3.8. Crackle (Chicken Soup for the Soul Entertainment)
- 10.3.9. Vudu, Inc. (Fandango Media)
- 10.3.10. ViacomCBS Inc. (Pluto TV)
- 10.3.11. Tencent Video
- 10.3.12. Baidu Inc. (iQIYI)
- 10.3.13. Zee Entertainment Enterprises Ltd.
- 10.3.14. Sony Pictures Entertainment Inc.
- 10.3.15. Samsung Electronics Co., Ltd.

Chapter 11. Research Process

11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
11.2. Research Attributes