Media Streaming Global Market Report 2025

Description

Media streaming refers to the continuous delivery of audio, video, or multimedia content over the Internet in real-time. Instead of downloading an entire file before playing it, streaming allows users to access and consume content almost instantly, as it is delivered in a continuous stream of data.

The main content types of media streaming are music streaming and video streaming. Music streaming is a service where people can listen to music online without downloading it, it gets revenue through advertising and subscription, it can be available in smartphones and tablets, laptops and desktops, smart TVs, and gaming consoles, and it is used in commercial, and residential.

The media streaming market size has grown strongly in recent years. It will grow from $135.03 billion in 2024 to $146.52 billion in 2025 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to growing demand for subscription services, availability of original and region-specific content, popularity of live sports streaming, lockdown-driven viewership spike, growing preference for online streaming services.

The media streaming market size is expected to see strong growth in the next few years. It will grow to $202.8 billion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to rising internet penetration and high-speed access, enhanced customer experience and personalization, changing strategies by vendors, advertising and revenue models. Major trends in the forecast period include continued global expansion, advancements in streaming technology, integration of blockchain and decentralized technologies, personalization through ai and machine learning, and multi-platform viewing experiences.

The growing adoption of subscription video-on-demand (SVoD) services is expected to propel the growth of the media-streaming market moving forward. Subscription video-on-demand (SVoD) services refer to digital streaming platforms that provide users with access to a vast library of video content for a recurring subscription fee. The adoption of subscription video-on-demand (SVoD) services is on the rise due to SVoD platforms offer consumers a vast library of content that can be accessed anytime, anywhere, providing unprecedented convenience and flexibility compared to traditional television broadcasting. For instance, in 2023, according to a survey conducted by Instituto Brasileiro de Geografia e Estatistica (IBGE), a Brazil-based government agency, it is found that 43.4%of households with TVs had access to SVoD services, which equivalent to 31.1 million homes. This represents a 27.8% increase when compared to 2021 and up 16.5%from previous years. Therefore, the growing adoption of subscription video-on-demand services is driving the growth of the media streaming market.

Major companies operating in the media streaming market are developing innovative technologies, such as Communication Studio, a video streaming solution to increase their profitability in this market. This technology aims to provide a branded and seamless experience for reaching and engaging stakeholders, both internally and externally, and to create a consumer-centric streaming experience for various internal communications needs, such as onboarding, company-wide updates, and training. For instance, in 2023, Brightcove, a US-based public company, launched Brightcove Communications Studio. It is a video streaming solution designed to enhance internal communications capabilities, aiming to help HR (Human Relations) and communications professionals build deeper relationships and better engage with their internal stakeholders. It offers a range of features, including video carousels, organized collections, and analytics capabilities, to help companies communicate with their employees more effectively

In April 2022, AT&T's WarnerMedia, a US-based mass media and entertainment company, acquired Discovery Inc. for $43 billion. The acquisition aimed to combine the two companies to create a premier standalone global media and entertainment company, Warner Bros. Discovery Inc., which would strengthen WarnerMedia's position in media and streaming and provide an opportunity for AT&T to focus on its growth areas of 5G and fiber, strengthen its balance sheet, and reduce its debt. Discovery Inc. is a US-based subscription video on-demand over-the-top streaming service provider.

Major companies operating in the media streaming market are Amazon.com Inc., Apple Inc., Microsoft Corporation, American Telephone and Telegraph Company, The Walt Disney Company, Tencent Holdings Limited, Netflix Inc., ViacomCBS Inc., NBCUniversal, Baidu Inc., Discovery Inc., Spotify Technology S.A., Hulu LLC, British Broadcasting Corporation, British Broadcasting Corporation, Roku Inc., Pandora Media Inc., Zee Entertainment Enterprises, Deezer SA, iFlix Sdn Bhd, Redbox Automated Retail LLC, CuriosityStream, Cinedigm Corporation, Kanopy, Ellation Inc.

North America was the largest region in the media streaming market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the media streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The media streaming market includes revenues earned by entities by providing services such as video-on-demand (VOD) services, music streaming services, live TV streaming services, educational streaming services, fitness streaming services, news streaming platforms, and art and culture streaming platforms. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Media Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on media streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for media streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The media streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Content Type: Music Streaming; Video Streaming
2) By Revenue Model: Advertising; Subscription
3) By Streaming Platform: Smartphone And Tablet; Laptop And Desktop; Smart TV; Gaming Console
4) By End-Use: Commercial; Residential
Subsegments:
1) By Music Streaming: Subscription-Based Services; Ad-Supported Services; Live Streaming And Radio
2) By Video Streaming: Subscription Video On Demand (SVOD); Advertising Video On Demand (AVOD); Transactional Video On Demand (TVOD); Live Streaming Services:
Companies Mentioned: Amazon.com Inc.; Apple Inc.; Microsoft Corporation; American Telephone and Telegraph Company; The Walt Disney Company
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r28485

1. Executive Summary

2. Media Streaming Market Characteristics

3. Media Streaming Market Trends And Strategies

4. Media Streaming Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Media Streaming Growth Analysis And Strategic Analysis Framework

5.1. Global Media Streaming PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Media Streaming Market Growth Rate Analysis
5.4. Global Media Streaming Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Media Streaming Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Media Streaming Total Addressable Market (TAM)

6. Media Streaming Market Segmentation

6.1. Global Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Music Streaming
Video Streaming
6.2. Global Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Advertising
Subscription
6.3. Global Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Smartphone And Tablet
Laptop And Desktop
Smart TV
Gaming Console
6.4. Global Media Streaming Market, Segmentation By End-Use, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Commercial
Residential
6.5. Global Media Streaming Market, Sub-Segmentation Of Music Streaming, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Subscription-Based Services
Ad-Supported Services
Live Streaming And Radio
6.6. Global Media Streaming Market, Sub-Segmentation Of Video Streaming, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Subscription Video On Demand (SVOD)
Advertising Video On Demand (AVOD)
Transactional Video On Demand (TVOD)
Live Streaming Services

7. Media Streaming Market Regional And Country Analysis

7.1. Global Media Streaming Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Media Streaming Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Media Streaming Market

8.1. Asia-Pacific Media Streaming Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Media Streaming Market

9.1. China Media Streaming Market Overview
9.2. China Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Media Streaming Market

10.1. India Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Media Streaming Market

11.1. Japan Media Streaming Market Overview
11.2. Japan Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Media Streaming Market

12.1. Australia Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Media Streaming Market

13.1. Indonesia Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Media Streaming Market

14.1. South Korea Media Streaming Market Overview
14.2. South Korea Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Media Streaming Market

15.1. Western Europe Media Streaming Market Overview
15.2. Western Europe Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Media Streaming Market

16.1. UK Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Media Streaming Market

17.1. Germany Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Media Streaming Market

18.1. France Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Media Streaming Market

19.1. Italy Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Media Streaming Market

20.1. Spain Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Media Streaming Market

21.1. Eastern Europe Media Streaming Market Overview
21.2. Eastern Europe Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Media Streaming Market

22.1. Russia Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Media Streaming Market

23.1. North America Media Streaming Market Overview
23.2. North America Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Media Streaming Market

24.1. USA Media Streaming Market Overview
24.2. USA Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Media Streaming Market

25.1. Canada Media Streaming Market Overview
25.2. Canada Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Media Streaming Market

26.1. South America Media Streaming Market Overview
26.2. South America Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Media Streaming Market

27.1. Brazil Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Media Streaming Market

28.1. Middle East Media Streaming Market Overview
28.2. Middle East Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Media Streaming Market

29.1. Africa Media Streaming Market Overview
29.2. Africa Media Streaming Market, Segmentation By Content Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Media Streaming Market, Segmentation By Revenue Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Media Streaming Market, Segmentation By Streaming Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Media Streaming Market Competitive Landscape And Company Profiles

30.1. Media Streaming Market Competitive Landscape
30.2. Media Streaming Market Company Profiles
- 30.2.1. Amazon.com Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. American Telephone and Telegraph Company Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. The Walt Disney Company Overview, Products and Services, Strategy and Financial Analysis

31. Media Streaming Market Other Major And Innovative Companies

31.1. Tencent Holdings Limited
31.2. Netflix Inc.
31.3. ViacomCBS Inc.
31.4. NBCUniversal
31.5. Baidu Inc.
31.6. Discovery Inc.
31.7. Spotify Technology S.A.
31.8. Hulu LLC
31.9. British Broadcasting Corporation
31.10. British Broadcasting Corporation
31.11. Roku Inc.
31.12. Pandora Media Inc.
31.13. Zee Entertainment Enterprises
31.14. Deezer SA
31.15. iFlix Sdn Bhd

32. Global Media Streaming Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Media Streaming Market

34. Recent Developments In The Media Streaming Market

35. Media Streaming Market High Potential Countries, Segments and Strategies

35.1 Media Streaming Market In 2029 - Countries Offering Most New Opportunities
35.2 Media Streaming Market In 2029 - Segments Offering Most New Opportunities
35.3 Media Streaming Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer