PUBLISHER: KBV Research | PRODUCT CODE: 1709843
PUBLISHER: KBV Research | PRODUCT CODE: 1709843
The Global Enterprise Streaming Media Market size is expected to reach $75.94 billion by 2031, rising at a market growth of 10.4% CAGR during the forecast period.
Hospitals, clinics, and healthcare providers leverage streaming platforms to facilitate remote consultations, virtual conferences, and collaborative care between medical professionals across different locations. Thus, the healthcare segment procured 14% revenue share in the market in 2023. The demand for enterprise streaming media in this sector has been substantially increased by the capacity to ensure HIPAA-compliant data security, conduct online training for healthcare staff, and provide real-time access to critical healthcare information. Moreover, the rise of remote patient care models post-COVID-19 has further accelerated adoption.
The widespread shift to remote and hybrid work models, significantly accelerated by the COVID-19 pandemic, has reshaped how organizations operate and communicate. The need for reliable and efficient enterprise video communication tools surged as businesses transitioned to work-from-home setups to ensure employee safety and business continuity. Hence, adopting remote and hybrid work models has made enterprise streaming media essential to modern workplace communication and collaboration.
Additionally, the expansion of 5G technology is revolutionizing how enterprises leverage streaming media, delivering faster, more reliable, and lower-latency connections that dramatically improve the quality and efficiency of video communication. According to estimates by the GSM Association, 5G will add as much as $950 billion to the global economy by 2030, with an increasing share from developing countries toward the end of this decade. Thus, the widespread deployment of 5G networks is a game-changer for enterprise streaming media, offering unparalleled speed, reliability, and versatility.
However, setting up a reliable and scalable streaming environment necessitates high-performance servers, large bandwidth capacity, and content delivery networks (CDNs) to ensure seamless content distribution. These components are essential for minimizing latency, reducing buffering, and delivering a smooth viewing experience for enterprise users. However, acquiring and maintaining such infrastructure comes with significant capital expenditure (CapEx), making it costly, especially for businesses with limited budgets. This hesitation slows down the widespread adoption of enterprise streaming media, preventing companies from leveraging their full potential in corporate training, internal communications, and customer engagement.
Deployment Outlook
Based on deployment, the market is bifurcated into on premise and cloud. The cloud segment procured 40% revenue share in the market in 2023. Cloud deployments are particularly attractive to small and medium-sized enterprises (SMEs) and organizations with distributed or remote workforces, as they offer easy access to streaming services without the need for extensive IT infrastructure.
Enterprise Size Outlook
On the basis of enterprise size, the market is classified into small & medium enterprise and large enterprise. The large enterprise segment acquired 68% revenue share in the market in 2023. Large organizations typically have extensive workforces, multiple global offices, and complex communication needs, which drive the demand for advanced streaming solutions.
Application Outlook
By application, the market is divided into team collaboration & knowledge transfer, corporate communication, training & development, marketing, and others. The training & development segment witnessed 25% revenue share in the market in 2023. Enterprises are leveraging streaming media platforms to deliver virtual training sessions, onboarding programs, and continuous learning initiatives, ensuring employees can access high-quality educational content anytime, anywhere.
Solution Outlook
Based on solution, the market is segmented into video conferencing, video content management, webcasting, web conferencing, and others. The web conferencing segment procured 30% revenue share in the market in 2023. The web conferencing segment is primarily driven by the increasing need for real-time virtual collaboration and efficient remote communication, especially in remote and hybrid work models.
Type Outlook
On the basis of type, the market is classified into professional service, managed service, and support & maintenance. The managed service segment witnessed 24% revenue share in the market in 2023. Managed services offer organizations cost-effective solutions that reduce the burden on internal IT teams while ensuring high availability, security, and continuous optimization of their streaming infrastructure.
Vertical Outlook
By vertical, the market is divided into BFSI, healthcare, manufacturing, government & public sector, IT & telecom, media & entertainment, retail, and others. The manufacturing segment acquired 12% revenue share in the market in 2023. Enterprises in this sector use streaming media for virtual training programs, remote equipment demonstrations, product launches, and internal briefings.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment garnered 23% revenue share in the market in 2023. Countries like China, India, Japan, and Australia are experiencing significant growth in enterprise video communication as businesses shift towards remote work and hybrid models. The expanding SME sector and government initiatives promoting digitalization have further accelerated the region's adoption of enterprise streaming media platforms.
List of Key Companies Profiled
Global Enterprise Streaming Media Market Report Segmentation
By Enterprise Size
By Type
By Deployment
By Application
By Solution
By Vertical
By Geography