Eye Tracking Global Market Report 2025

Description

Eye tracking is a technology and methodology employed to monitor and record the movement and focus of a person's eyes while observing a visual stimulus, such as a screen, image, or physical environment. This technology enables researchers to comprehend where a person is looking, the duration of their gaze on specific areas, and the patterns of their visual attention.

The main types of eye tracking include eye-attached tracking, optical tracking, and electrooculography. Eye-attached tracking involves the use of an eye attachment, such as a specialized contact lens, to measure the movement of the attachment. It encompasses both hardware and software components and can be utilized in remote and mobile locations. Applications for eye tracking technology span various sectors including healthcare, retail, research, automotive, consumer electronics, and others.

The eye tracking market research report is one of a series of new reports from The Business Research Company that provides eye tracking market statistics, including eye tracking industry global market size, regional shares, competitors with an eye tracking market share, detailed eye tracking market segments, market trends, and opportunities, and any further data you may need to thrive in the eye tracking industry. This eye tracking market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The eye tracking market size has grown rapidly in recent years. It will grow from $2.22 billion in 2024 to $2.54 billion in 2025 at a compound annual growth rate (CAGR) of 14.6%. The growth in the historic period can be attributed to research and academic applications, emergence of virtual reality (VR) and augmented reality (AR), usability testing in user experience (ux) design, medical and healthcare applications, gaming industry integration.

The eye tracking market size is expected to see exponential growth in the next few years. It will grow to $8.2 billion in 2029 at a compound annual growth rate (CAGR) of 34.1%. The growth in the forecast period can be attributed to expanded applications in automotive industry, advancements in wearable devices, attention-based content creation, health monitoring and biometrics, increasing consumer electronics adoption. Major trends in the forecast period include rise of remote work and collaboration tools, accessibility and assistive technologies, market research and advertising, widespread adoption in consumer electronics, gaze-based advertising and market research, advancements in remote eye tracking.

The growth of the eye-tracking market is anticipated to be driven by the increasing demand for assistive communicators. Assistive communicators serve as tools aiding individuals with communication impairments, enhancing their ability to express thoughts, ideas, and needs. Eye-tracking technology plays a crucial role in this domain, enabling users to control and navigate assistive communicators by tracking their eye movements. This facilitates a more natural and efficient means of communication. A report published in May 2022 by The World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) revealed that over 2.5 billion individuals require assistive products, including communication and cognition-supporting applications. This number is projected to rise to 3.5 billion by 2050 due to global population aging and the increased incidence of non-communicable diseases. Consequently, the heightened demand for assistive communicators is expected to propel the growth of the eye-tracking market.

Leading companies in the eye-tracking market are focused on developing innovative technologies, such as webcam eye-tracking, to gain a competitive edge. This technology uses standard webcams or similar cameras to track and analyze eye movements and gaze direction in real-time. For example, in June 2024, Tobii AB, a Swedish computer software company, introduced the Tobii Nexus, a webcam-based eye-tracking solution. The Tobii Nexus offers advanced eye-tracking capabilities, seamlessly integrating with standard webcams for accurate gaze tracking without requiring specialized hardware. Notable features of the product include real-time tracking, easy calibration, and compatibility with a wide range of software applications, making it suitable for research, accessibility, and user experience analysis.

In October 2024, Dynavox Group AB, a Swedish company specializing in augmentative and alternative communication solutions, acquired LinkAssistive Pty Ltd for an undisclosed sum. This acquisition strengthens Dynavox Group's product portfolio in assistive technology, expanding its range of communication solutions for individuals with disabilities. LinkAssistive Pty Ltd, based in Australia, provides eye-tracking devices and software designed to assist people in using computers and other devices.

Major companies operating in the eye tracking market report are Tobii AB, Varjo, Smart Eye AB, RealEye, Xsens Technologies B.V., Noldus Information Technology, Seeing Machine, Sensomotoric Instruments (SMI), iMotions A/S, NovaSight, Eyegaze Inc., Clearview Eye Clinic, Element Human Ltd., Ergoneers GmbH, Eye Tracking Inc., Gazepoint Research Inc., LC Technologies Inc., 4tiitoo AG, The Eye Tribe, Emotiv Inc., Mirametrix Inc., EyeTech Digital Systems, Polhemus, SR Research, PRS IN VIVO, Phoenix Research Labs, GazeHawk, Pupil Labs

North America was the largest region in the eye tracking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the eye tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the eye-tracking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The eye-tracking market consists of revenues earned by entities by provide eye-tracking services such as usability testing, retail and merchandising analysis, and neuroscience and psychology studies services. The market value includes the value of related goods sold by the service provider or included within the service offering. The eye-tracking market also includes sales of gaze interaction devices, integrated eye tracking, and remote eye trackers which are used in providing eye-tracking services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Eye Tracking Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on eye tracking market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for eye tracking ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The eye tracking market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Eye Attached Tracking; Optical Tracking; Electrooculography
2) By Component: Hardware; Software
3) By Location: Remote; Mobile
4) By Application: Healthcare; Retail; Research; Automotive; Consumer Electronics; Other Application
Subsegments:
1) By Eye Attached Tracking: Wearable Devices; Head-Mounted Displays (HMDs)
2) By Optical Tracking: Remote Eye Trackers; Camera-Based Systems; Video-Based Eye Tracking Solutions
3) By Electrooculography: Contact Electrooculography Devices; Non-Contact Electrooculography Devices; Research-Grade Electrooculography Systems
Companies Mentioned: Tobii AB; Varjo; Smart Eye AB; RealEye; Xsens Technologies B.V.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r28064

1. Executive Summary

2. Eye Tracking Market Characteristics

3. Eye Tracking Market Trends And Strategies

4. Eye Tracking Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Eye Tracking Growth Analysis And Strategic Analysis Framework

5.1. Global Eye Tracking PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Eye Tracking Market Growth Rate Analysis
5.4. Global Eye Tracking Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Eye Tracking Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Eye Tracking Total Addressable Market (TAM)

6. Eye Tracking Market Segmentation

6.1. Global Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Eye Attached Tracking
Optical Tracking
Electrooculography
6.2. Global Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hardware
Software
6.3. Global Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Remote
Mobile
6.4. Global Eye Tracking Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Healthcare
Retail
Research
Automotive
Consumer Electronics
Other Application
6.5. Global Eye Tracking Market, Sub-Segmentation Of Eye Attached Tracking, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Wearable Devices
Head-Mounted Displays (HMDs)
6.6. Global Eye Tracking Market, Sub-Segmentation Of Optical Tracking, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Remote Eye Trackers
Camera-Based Systems
Video-Based Eye Tracking Solutions
6.7. Global Eye Tracking Market, Sub-Segmentation Of Electrooculography, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Contact Electrooculography Devices
Non-Contact Electrooculography Devices
Research-Grade Electrooculography Systems

7. Eye Tracking Market Regional And Country Analysis

7.1. Global Eye Tracking Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Eye Tracking Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Eye Tracking Market

8.1. Asia-Pacific Eye Tracking Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Eye Tracking Market

9.1. China Eye Tracking Market Overview
9.2. China Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Eye Tracking Market

10.1. India Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Eye Tracking Market

11.1. Japan Eye Tracking Market Overview
11.2. Japan Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Eye Tracking Market

12.1. Australia Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Eye Tracking Market

13.1. Indonesia Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Eye Tracking Market

14.1. South Korea Eye Tracking Market Overview
14.2. South Korea Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Eye Tracking Market

15.1. Western Europe Eye Tracking Market Overview
15.2. Western Europe Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Eye Tracking Market

16.1. UK Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Eye Tracking Market

17.1. Germany Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Eye Tracking Market

18.1. France Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Eye Tracking Market

19.1. Italy Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Eye Tracking Market

20.1. Spain Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Eye Tracking Market

21.1. Eastern Europe Eye Tracking Market Overview
21.2. Eastern Europe Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Eye Tracking Market

22.1. Russia Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Eye Tracking Market

23.1. North America Eye Tracking Market Overview
23.2. North America Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Eye Tracking Market

24.1. USA Eye Tracking Market Overview
24.2. USA Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Eye Tracking Market

25.1. Canada Eye Tracking Market Overview
25.2. Canada Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Eye Tracking Market

26.1. South America Eye Tracking Market Overview
26.2. South America Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Eye Tracking Market

27.1. Brazil Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Eye Tracking Market

28.1. Middle East Eye Tracking Market Overview
28.2. Middle East Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Eye Tracking Market

29.1. Africa Eye Tracking Market Overview
29.2. Africa Eye Tracking Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Eye Tracking Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Eye Tracking Market, Segmentation By Location, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Eye Tracking Market Competitive Landscape And Company Profiles

30.1. Eye Tracking Market Competitive Landscape
30.2. Eye Tracking Market Company Profiles
- 30.2.1. Tobii AB Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Varjo Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Smart Eye AB Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. RealEye Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Xsens Technologies B.V. Overview, Products and Services, Strategy and Financial Analysis

31. Eye Tracking Market Other Major And Innovative Companies

31.1. Noldus Information Technology
31.2. Seeing Machine
31.3. Sensomotoric Instruments (SMI)
31.4. iMotions A/S
31.5. NovaSight
31.6. Eyegaze Inc.
31.7. Clearview Eye Clinic
31.8. Element Human Ltd.
31.9. Ergoneers GmbH
31.10. Eye Tracking Inc.
31.11. Gazepoint Research Inc.
31.12. LC Technologies Inc.
31.13. 4tiitoo AG
31.14. The Eye Tribe
31.15. Emotiv Inc.

32. Global Eye Tracking Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Eye Tracking Market

34. Recent Developments In The Eye Tracking Market

35. Eye Tracking Market High Potential Countries, Segments and Strategies

35.1 Eye Tracking Market In 2029 - Countries Offering Most New Opportunities
35.2 Eye Tracking Market In 2029 - Segments Offering Most New Opportunities
35.3 Eye Tracking Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer