Eye Tracking Market - Global Eye Tracking Market Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2030 - (By Type Coverage, By Component Coverage, By Application Coverage, By Geographic Coverage and By Company)

Description

The global eye tracking market is poised for remarkable growth, with projections indicating that it will surge from an estimated US$0.4 billion in 2022 to an impressive US$2 billion by the year 2030. This growth trajectory demonstrates the market's potential, with expectations of a robust compound annual growth rate (CAGR) of 25.2% during the period from 2023 to 2030.

Key Market Trends

1. Continuous Advancements in Eye Tracking: The eye tracking market is experiencing continuous advancements in both hardware and software, leading to improved accuracy and reliability of eye tracking devices.

2. Assistive Communication and Diagnostics: Eye tracking technology is increasingly being used for diagnostics, assistive communication, and monitoring of neurological disorders, driving growth in the market.

3. Integration with Human Behavior Devices: In 2022, eye tracking technology is integrated into human behavior devices such as smartphones, laptops, and gaming consoles. This integration enhances user experience, leading to a growing demand for eye tracking features in human behavior applications.

4. Optical and Eye-Attached Tracking Devices: The market can be segmented into optical eye tracking devices, which use infrared light and are widely used in human behavior, and eye-attached tracking devices, such as glasses with embedded sensors, which find applications in research and assistive communication.

5. Applications in Assistive Communication: Eye tracking technology finds extensive applications in assistive communication, aiding in diagnosis and treatment plans. It also enhances the user experience in human behavior applications, particularly in gaming and virtual reality.

6. Critical Role of Hardware and Software: The components of eye tracking systems include hardware (sensors, cameras, processing units) and software (algorithms and analytical tools). The synergy between efficient hardware and sophisticated software is crucial for the functionality and accuracy of eye tracking devices.

Key Growth Drivers

Frequent Innovation and Technological Advances: Ongoing technological advancements and innovations in eye tracking systems are enhancing their accuracy, speed, and reliability. These innovations have led to more compact, portable, and affordable eye tracking solutions.

Expanding Applications Across Diverse Industries: The widespread adoption of eye tracking technology across various industries, including assistive communication, human behavior, market research, and advertising, is fueling market growth.

Rising Demand for HCI Technologies: The increasing emphasis on improving human-computer interaction (HCI) drives the demand for eye tracking technology. It plays a crucial role in enabling hands-free interaction with devices, making it valuable for individuals with physical disabilities.

Major Challenges

Cost Constraints: The initial cost of eye tracking devices and systems can be prohibitively expensive, limiting adoption, particularly among smaller businesses and educational institutions with limited budgets.

Data Privacy and Ethical Concerns: The gathering and use of eye movement data raise ethical concerns regarding permission and privacy. Addressing these concerns and ensuring robust data protection measures are crucial for building trust among users.

Regional Highlights

North America Leads the Way: North America, primarily the United States, remains the largest revenue-contributing region in the global eye tracking market. The region's technological infrastructure, investments in R&D, and rapid adoption across various industries drive its dominance.

Asia Pacific Experiences Significant Growth: Asia Pacific is expected to witness substantial growth in the eye tracking market due to advanced technology landscapes, R&D investments, and the adoption of eye tracking in assistive communication, especially in countries like Japan, South Korea, and China.

Competitive Landscape

In the competitive landscape, innovation plays a pivotal role, with companies focusing on research and development to create more accurate, user-friendly, and cost-effective eye tracking solutions. Strategic partnerships and pricing strategies will also be key factors in the market.

Leading Companies in the Global Eye Tracking Space

EyeTracking Inc.
Engineers GmbH
Gazepoint
LC Technologies Inc.
Seeing Machines Ltd.
EyeTech Digital Systems Inc.
SensoMotoric Instruments (SMI) GmbH
iMotions A/S
Tobii AB
Pupil Labs GmbH
Smart Eye AB
EyeLink (SR Research Ltd.)
Polhemus
EyeSee Research
Skanray Technologies Pvt. Ltd.

Eye Tracking Market is Segmented as Below:

By Type:

Optical
Eye Attached Tracking

By Component:

Services
Hardware
Software

By Application:

Assistive Communication
Human Behaviour
Other

By Geographic Coverage:

North America
- U.S.
- Canada

Europe
- Germany
- U.K.
- France
- Italy
- Turkey
- Russia
- Rest of Europe

Asia Pacific
- China
- Japan
- South Korea
- India
- Southeast Asia
- Rest of Asia Pacific

Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America

Middle East & Africa
- GCC
- South Africa
- Egypt
- Nigeria
- Rest of the Middle East & Africa

1. Executive Summary

1.1. Global Eye Tracking Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2022
1.5. Analyst Recommendations

2. Market Overview

2.1. Market Definitions and Segmentations
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
- 2.5.1. Supply
- 2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
- 2.7.1. World Economic Projections
2.8. PESTLE Analysis

3. Global Eye Tracking Outlook, 2018 - 2030

3.1. Global Eye Tracking Outlook, by Type, Value (US$ Bn), 2018 - 2030
- 3.1.1. Key Highlights
  - 3.1.1.1. Optical
  - 3.1.1.2. Eye Tracking
3.2. Global Eye Tracking Outlook, by Application, Value (US$ Bn), 2018 - 2030
- 3.2.1. Key Highlights
  - 3.2.1.1. Assistive Communication
  - 3.2.1.2. Human Behaviour
  - 3.2.1.3. Other
3.3. Global Eye Tracking Market Outlook, by Component, Value (US$ Bn), 2018 - 2030
- 3.3.1. Key Highlights
  - 3.3.1.1. Hardware
  - 3.3.1.2. Software
  - 3.3.1.3. Services
3.4. Global Eye Tracking Outlook, by Region, Value (US$ Bn), 2018 - 2030
- 3.4.1. Key Highlights
  - 3.4.1.1. North America
  - 3.4.1.2. Europe
  - 3.4.1.3. Asia Pacific
  - 3.4.1.4. Latin America
  - 3.4.1.5. Middle East & Africa

4. North America Eye Tracking Outlook, 2018 - 2030

4.1. North America Eye Tracking Outlook, by Type, Value (US$ Bn), 2018 - 2030
- 4.1.1. Key Highlights
  - 4.1.1.1. Optical
  - 4.1.1.2. Eye Tracking
4.2. North America Eye Tracking Outlook, by Application, Value (US$ Bn), 2018 - 2030
- 4.2.1. Key Highlights
  - 4.2.1.1. Assistive Communication
  - 4.2.1.2. Human Behaviour
  - 4.2.1.3. Other
4.3. North America Eye Tracking Market Outlook, by Component, Value (US$ Bn), 2018 - 2030
- 4.3.1. Key Highlights
  - 4.3.1.1. Hardware
  - 4.3.1.2. Software
  - 4.3.1.3. Services
- 4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Eye Tracking Outlook, by Country, Value (US$ Bn), 2018 - 2030
- 4.4.1. Key Highlights
  - 4.4.1.1. U.S. Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 4.4.1.2. U.S. Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 4.4.1.3. U.S. Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 4.4.1.4. Canada Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 4.4.1.5. Canada Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 4.4.1.6. Canada Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
- 4.4.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Eye Tracking Market Outlook, 2018 - 2030

5.1. Europe Eye Tracking Outlook, by Type, Value (US$ Bn), 2018 - 2030
- 5.1.1. Key Highlights
  - 5.1.1.1. Optical
  - 5.1.1.2. Eye Tracking
5.2. Europe Eye Tracking Outlook, by Application, Value (US$ Bn), 2018 - 2030
- 5.2.1. Key Highlights
  - 5.2.1.1. Assistive Communication
  - 5.2.1.2. Human Behaviour
  - 5.2.1.3. Other
5.3. Europe Eye Tracking Market Outlook, by Component, Value (US$ Bn), 2018 - 2030
- 5.3.1. Key Highlights
  - 5.3.1.1. Hardware
  - 5.3.1.2. Software
  - 5.3.1.3. Services
- 5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Eye Tracking Outlook, by Country, Value (US$ Bn), 2018 - 2030
- 5.4.1. Key Highlights
  - 5.4.1.1. Germany Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 5.4.1.2. Germany Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 5.4.1.3. U.K. Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 5.4.1.4. U.K. Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 5.4.1.5. U.K. Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 5.4.1.6. France Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 5.4.1.7. France Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 5.4.1.8. France Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 5.4.1.9. Italy Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 5.4.1.10. Italy Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 5.4.1.11. Italy Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 5.4.1.12. Turkey Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 5.4.1.13. Turkey Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 5.4.1.14. Turkey Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 5.4.1.15. Russia Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 5.4.1.16. Russia Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 5.4.1.17. Russia Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 5.4.1.18. Rest of Europe Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 5.4.1.19. Rest of Europe Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 5.4.1.20. Rest of Europe Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
- 5.4.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Eye Tracking Outlook, 2018 - 2030

6.1. Asia Pacific Eye Tracking Outlook, by Type, Value (US$ Bn), 2018 - 2030
- 6.1.1. Key Highlights
  - 6.1.1.1. Optical
  - 6.1.1.2. Eye Tracking
  - 6.1.1.3. Other
6.2. Asia Pacific Eye Tracking Outlook, by Application, Value (US$ Bn), 2018 - 2030
- 6.2.1. Key Highlights
  - 6.2.1.1. Assistive Communication
  - 6.2.1.2. Human Behaviour
6.3. Asia Pacific Eye Tracking Market Outlook, by Component, Value (US$ Bn), 2018 - 2030
- 6.3.1. Key Highlights
  - 6.3.1.1. Hardware
  - 6.3.1.2. Software
  - 6.3.1.3. Services
- 6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Eye Tracking Outlook, by Country, Value (US$ Bn), 2018 - 2030
- 6.4.1. Key Highlights
  - 6.4.1.1. China Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 6.4.1.2. China Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 6.4.1.3. China Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 6.4.1.4. Japan Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 6.4.1.5. Japan Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 6.4.1.6. Japan Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 6.4.1.7. South Korea Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 6.4.1.8. South Korea Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 6.4.1.9. South Korea Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 6.4.1.10. India Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 6.4.1.11. India Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 6.4.1.12. India Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 6.4.1.13. Southeast Asia Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 6.4.1.14. Southeast Asia Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 6.4.1.15. Southeast Asia Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 6.4.1.16. Rest of Asia Pacific Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 6.4.1.17. Rest of Asia Pacific Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 6.4.1.18. Rest of Asia Pacific Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
- 6.4.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Eye Tracking Outlook, 2018 - 2030

7.1. Latin America Eye Tracking Outlook, by Type, Value (US$ Bn), 2018 - 2030
- 7.1.1. Key Highlights
  - 7.1.1.1. Optical
  - 7.1.1.2. Eye Tracking
7.2. Latin America Eye Tracking Outlook, by Application, Value (US$ Bn), 2018 - 2030
- 7.2.1. Key Highlights
  - 7.2.1.1. Assistive Communication
  - 7.2.1.2. Human Behaviour
  - 7.2.1.3. Other
7.3. Latin America Eye Tracking Market Outlook, by Component, Value (US$ Bn), 2018 - 2030
- 7.3.1. Key Highlights
  - 7.3.1.1. Hardware
  - 7.3.1.2. Software
  - 7.3.1.3. Services
- 7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Eye Tracking Outlook, by Country, Value (US$ Bn), 2018 - 2030
- 7.4.1. Key Highlights
  - 7.4.1.1. Brazil Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 7.4.1.2. Brazil Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 7.4.1.3. Brazil Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 7.4.1.4. Mexico Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 7.4.1.5. Mexico Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 7.4.1.6. Mexico Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 7.4.1.7. Argentina Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 7.4.1.8. Argentina Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 7.4.1.9. Argentina Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 7.4.1.10. Rest of Latin America Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 7.4.1.11. Rest of Latin America Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 7.4.1.12. Rest of Latin America Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
- 7.4.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Eye Tracking Outlook, 2018 - 2030

8.1. Middle East & Africa Eye Tracking Outlook, by Type, Value (US$ Bn), 2018 - 2030
- 8.1.1. Key Highlights
  - 8.1.1.1. Optical
  - 8.1.1.2. Eye Tracking
8.2. Middle East & Africa Eye Tracking Outlook, by Application, Value (US$ Bn), 2018 - 2030
- 8.2.1. Key Highlights
  - 8.2.1.1. Assistive Communication
  - 8.2.1.2. Human Behaviour
  - 8.2.1.3. Other
8.3. Middle East & Africa Eye Tracking Market Outlook, by Component, Value (US$ Bn), 2018 - 2030
- 8.3.1. Key Highlights
  - 8.3.1.1. Hardware
  - 8.3.1.2. Software
  - 8.3.1.3. Services
- 8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Eye Tracking Outlook, by Country, Value (US$ Bn), 2018 - 2030
- 8.4.1. Key Highlights
  - 8.4.1.1. GCC Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 8.4.1.2. GCC Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 8.4.1.3. GCC Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 8.4.1.4. South Africa Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 8.4.1.5. South Africa Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 8.4.1.6. South Africa Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 8.4.1.7. Egypt Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 8.4.1.8. Egypt Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 8.4.1.9. Egypt Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 8.4.1.10. Nigeria Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 8.4.1.11. Nigeria Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 8.4.1.12. Nigeria Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
  - 8.4.1.13. Rest of Middle East & Africa Eye Tracking by Type, Value (US$ Bn), 2018 - 2030
  - 8.4.1.14. Rest of Middle East & Africa Eye Tracking Application, Value (US$ Bn), 2018 - 2030
  - 8.4.1.15. Rest of Middle East & Africa Eye Tracking Market Component, Value (US$ Bn), 2018 - 2030
- 8.4.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

9.1. Company Market Share Analysis, 2022
9.2. Competitive Dashboard
9.3. Company Profiles
- 9.3.1. Tobii AB
  - 9.3.1.1. Company Overview
  - 9.3.1.2. Product Portfolio
  - 9.3.1.3. Financial Overview
  - 9.3.1.4. Business Strategies and Development
- 9.3.2. iMotions A/S
  - 9.3.2.1. Company Overview
  - 9.3.2.2. Product Portfolio
  - 9.3.2.3. Financial Overview
  - 9.3.2.4. Business Strategies and Development
- 9.3.3. SensoMotoric Instruments (SMI) GmbH
  - 9.3.3.1. Company Overview
  - 9.3.3.2. Product Portfolio
  - 9.3.3.3. Financial Overview
  - 9.3.3.4. Business Strategies and Development
- 9.3.4. EyeTech Digital Systems Inc.
  - 9.3.4.1. Company Overview
  - 9.3.4.2. Product Portfolio
  - 9.3.4.3. Financial Overview
  - 9.3.4.4. Business Strategies and Development
- 9.3.5. Seeing Machines Ltd.
  - 9.3.5.1. Company Overview
  - 9.3.5.2. Product Portfolio
  - 9.3.5.3. Financial Overview
  - 9.3.5.4. Business Strategies and Development
- 9.3.6. LC Technologies Inc.
  - 9.3.6.1. Company Overview
  - 9.3.6.2. Product Portfolio
  - 9.3.6.3. Financial Overview
  - 9.3.6.4. Business Strategies and Development
- 9.3.7. Gazepoint
  - 9.3.7.1. Company Overview
  - 9.3.7.2. Product Portfolio
  - 9.3.7.3. Financial Overview
  - 9.3.7.4. Business Strategies and Development
- 9.3.8. Ergoneers GmbH
  - 9.3.8.1. Company Overview
  - 9.3.8.2. Product Portfolio
  - 9.3.8.3. Financial Overview
  - 9.3.8.4. Business Strategies and Development
- 9.3.9. EyeTracking Inc.
  - 9.3.9.1. Company Overview
  - 9.3.9.2. Product Portfolio
  - 9.3.9.3. Business Strategies and Development
- 9.3.10. Pupil Labs GmbH
  - 9.3.10.1. Company Overview
  - 9.3.10.2. Product Portfolio
  - 9.3.10.3. Financial Overview
  - 9.3.10.4. Business Strategies and Development
- 9.3.11. Smart Eye AB
  - 9.3.11.1. Company Overview
  - 9.3.11.2. Product Portfolio
  - 9.3.11.3. Financial Overview
  - 9.3.11.4. Business Strategies and Development
- 9.3.12. EyeLink (SR Research Ltd.)
  - 9.3.12.1. Company Overview
  - 9.3.12.2. Product Portfolio
  - 9.3.12.3. Financial Overview
  - 9.3.12.4. Business Strategies and Development
- 9.3.13. Polhemus
  - 9.3.13.1. Company Overview
  - 9.3.13.2. Product Portfolio
  - 9.3.13.3. Financial Overview
  - 9.3.13.4. Business Strategies and Development
- 9.3.14. EyeSee Research
  - 9.3.14.1. Company Overview
  - 9.3.14.2. Product Portfolio
  - 9.3.14.3. Financial Overview
  - 9.3.14.4. Business Strategies and Development
- 9.3.15. Skanray Technologies Pvt. Ltd.
  - 9.3.15.1. Company Overview
  - 9.3.15.2. Product Portfolio
  - 9.3.15.3. Financial Overview
  - 9.3.15.4. Business Strategies and Development

10. Appendix

10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations