Social Casino Global Market Report 2025

Description

Social casino gaming refers to an online platform where players can engage in popular gambling-style games without the need for monetary wagering. It's accessible through downloadable applications on computers or mobile devices, offering virtual currencies instead of real money.

The primary categories of social casinos include casual games, free games, turn-based games, and others. Casual games are designed with straightforward and enjoyable gameplay mechanics, requiring minimal time investment and targeting a broad audience of mobile gamers. These applications cater to both free and paid users across various demographics within the gaming and mobile user communities.

The social casino market research report is one of a series of new reports from The Business Research Company that provides social casino market statistics, including social casino industry global market size, regional shares, competitors with a social casino market share, detailed social casino market segments, market trends and opportunities, and any further data you may need to thrive in the social casino industry. This social casino market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The social casino market size has grown strongly in recent years. It will grow from $8.69 billion in 2024 to $9.33 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to rise of social gaming, casino entertainment experience, community and social interaction, expansion in emerging markets, regulatory acceptance, sustainability and green practices.

The social casino market size is expected to see strong growth in the next few years. It will grow to $13.57 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to health and wellness integration, enhanced social features, personalization and player retention strategies, emergence of skill-based games, mobile gaming dominance. Major trends in the forecast period include in-app purchases and monetization models, integration of social features, collaborations with entertainment brands, emergence of skill-based games, social responsibility and responsible gaming.

The growing proliferation of smartphones is expected to drive the expansion of the social casino market in the coming years. Smartphones, which are portable devices connected to cellular networks, contribute to the growth of the social casino market by offering enhanced performance, improved displays, and advanced specifications that elevate the gaming experience. For example, in February 2024, Uswitch Limited, a UK-based financial conduct authority, reported that at the start of 2022, the UK had 71.8 million mobile connections, surpassing the population by 4.2 million due to individuals having multiple connections. This marked a 3.8% increase from 2021, with 2.6 million more connections. By 2025, the UK population is expected to reach 68.3 million, with 95% (around 65 million people) projected to be smartphone users. As a result, the increasing number of smartphones is driving the growth of the social casino market.

The rise in internet usage is expected to drive the growth of the social casino market in the coming years. Internet usage refers to the extent to which individuals or organizations access and use the internet for various activities. In social casinos, the internet plays a crucial role by allowing players to engage with and enjoy casino-style games from anywhere, without needing to visit a physical casino. For example, according to the International Telecommunication Union (ITU), a Switzerland-based United Nations agency, global internet penetration reached approximately 5.3 billion people in 2022, representing 66% of the world's population, with a 6.1% growth compared to 2021. This increasing internet usage is a key factor driving the expansion of the social casino market.

Product innovation emerges as a significant trend in the social casino market, with major players focusing on introducing new products to enhance their market share. In August 2022, Wind Creek Hospitality, a US-based gaming and hospitality entity, launched CasinoVerse, a social game that can be played for free without in-app purchases or 'freemium' features. CasinoVerse offers an immersive 3D setting modeled after popular role-playing games (RPGs), allowing users to explore virtual versions of Wind Creek locations around North America and the Caribbean. This innovative approach enhances user engagement and represents a key trend driving growth in the social casino market.

Leading companies in the social casino market are strategically launching technological platforms, exemplified by ZulaCasino.com, to enhance their profitability. ZulaCasino.com, introduced by Blazesoft, a Canada-based software company in October 2023, is a rapidly expanding social casino site accessible throughout the United States, with certain exceptions based on jurisdictional constraints. The platform offers a substantial selection of casino-style games, attractive bonuses, promotions, and the opportunity to win significant amounts of money. Zula Casino collaborates with top gaming companies, providing players with a diverse array of games, including over 150 different slots, tables, and fish games. ZulaCasino.com operates as a free online casino that doesn't require downloads and features daily promotions and events, enhancing user engagement and contributing to its market success.

In October 2023, Light & Wonder, a US-based gambling company, acquired SciPlay for an undisclosed amount. This acquisition is intended to strengthen its portfolio in the interactive gaming sector and broaden its presence in the digital gaming market. By integrating SciPlay's expertise in mobile gaming and social casino games, Light & Wonder aims to enhance its offerings. SciPlay is a US-based company specializing in computer games.

Major companies operating in the social casino market are Zynga Inc., International Game Technology, Scientific Games Corporation, Caesars Entertainment, Creatiosoft Solutions Pvt Ltd., KamaGames Ltd., Ruby Seven Studios Inc., Playtika Holding Corp., PLAYSTUDIOS Inc., Tripledot Studios Limited, Huuuge Games, Big Fish Games Inc., DoubleDown Interactive, High 5 Games, Murka Games Limited, Product Madness, Tangelo Games, Akamon Entertainment S.L., Aristocrat Leisure Limited, Betsson AB

North America was the largest region in the social casino market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social casino market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the social casino market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social casino market consists of revenues earned by entities by social networking games, board games, poker, lotteries, poker, blackjack, spinners, and roulette. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Casino Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social casino market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for social casino ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social casino market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Casual Games; Free Game; Turn-Based Game; Other Types
2) By Application: Free; Toll
3) By End-User: Gaming Population; Mobile Users
Subsegments:
1) By Casual Games: Slot Machines; Card Games; Bingo Games
2) By Free Games: Free-To-Play Slots; Free Poker Games; Free Bingo
3) By Turn-Based Games: Turn-Based Card Games; Turn-Based Board Games; Multiplayer Strategy Games
4) By Other Types: Social Bingo; Fantasy Sports; Virtual Betting Games
Companies Mentioned: Zynga Inc.; International Game Technology; Scientific Games Corporation; Caesars Entertainment; Creatiosoft Solutions Pvt Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r22960

1. Executive Summary

2. Social Casino Market Characteristics

3. Social Casino Market Trends And Strategies

4. Social Casino Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Social Casino Growth Analysis And Strategic Analysis Framework

5.1. Global Social Casino PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Social Casino Market Growth Rate Analysis
5.4. Global Social Casino Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Social Casino Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Social Casino Total Addressable Market (TAM)

6. Social Casino Market Segmentation

6.1. Global Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Casual Games
Free Game
Turn-Based Game
Other Types
6.2. Global Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Free
Toll
6.3. Global Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Gaming Population
Mobile Users
6.4. Global Social Casino Market, Sub-Segmentation Of Casual Games, By Typw, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Slot Machines
Card Games
Bingo Games
6.5. Global Social Casino Market, Sub-Segmentation Of Free Games, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Free-To-Play Slots
Free Poker Games
Free Bingo
6.6. Global Social Casino Market, Sub-Segmentation Of Turn-Based Games, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Turn-Based Card Games
Turn-Based Board Games
Multiplayer Strategy Games
6.7. Global Social Casino Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Bingo
Fantasy Sports
Virtual Betting Games

7. Social Casino Market Regional And Country Analysis

7.1. Global Social Casino Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Social Casino Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Social Casino Market

8.1. Asia-Pacific Social Casino Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Social Casino Market

9.1. China Social Casino Market Overview
9.2. China Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Social Casino Market

10.1. India Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Social Casino Market

11.1. Japan Social Casino Market Overview
11.2. Japan Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Social Casino Market

12.1. Australia Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Social Casino Market

13.1. Indonesia Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Social Casino Market

14.1. South Korea Social Casino Market Overview
14.2. South Korea Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Social Casino Market

15.1. Western Europe Social Casino Market Overview
15.2. Western Europe Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Social Casino Market

16.1. UK Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Social Casino Market

17.1. Germany Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Social Casino Market

18.1. France Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Social Casino Market

19.1. Italy Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Social Casino Market

20.1. Spain Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Social Casino Market

21.1. Eastern Europe Social Casino Market Overview
21.2. Eastern Europe Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Social Casino Market

22.1. Russia Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Social Casino Market

23.1. North America Social Casino Market Overview
23.2. North America Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Social Casino Market

24.1. USA Social Casino Market Overview
24.2. USA Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Social Casino Market

25.1. Canada Social Casino Market Overview
25.2. Canada Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Social Casino Market

26.1. South America Social Casino Market Overview
26.2. South America Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Social Casino Market

27.1. Brazil Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Social Casino Market

28.1. Middle East Social Casino Market Overview
28.2. Middle East Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Social Casino Market

29.1. Africa Social Casino Market Overview
29.2. Africa Social Casino Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Social Casino Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Social Casino Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Social Casino Market Competitive Landscape And Company Profiles

30.1. Social Casino Market Competitive Landscape
30.2. Social Casino Market Company Profiles
- 30.2.1. Zynga Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. International Game Technology Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Scientific Games Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Caesars Entertainment Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Creatiosoft Solutions Pvt Ltd. Overview, Products and Services, Strategy and Financial Analysis

31. Social Casino Market Other Major And Innovative Companies

31.1. KamaGames Ltd.
31.2. Ruby Seven Studios Inc.
31.3. Playtika Holding Corp.
31.4. PLAYSTUDIOS Inc.
31.5. Tripledot Studios Limited
31.6. Huuuge Games
31.7. Big Fish Games Inc.
31.8. DoubleDown Interactive
31.9. High 5 Games
31.10. Murka Games Limited
31.11. Product Madness
31.12. Tangelo Games
31.13. Akamon Entertainment S.L.
31.14. Aristocrat Leisure Limited
31.15. Betsson AB

32. Global Social Casino Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Casino Market

34. Recent Developments In The Social Casino Market

35. Social Casino Market High Potential Countries, Segments and Strategies

35.1 Social Casino Market In 2029 - Countries Offering Most New Opportunities
35.2 Social Casino Market In 2029 - Segments Offering Most New Opportunities
35.3 Social Casino Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer