Global Artificial Intelligence (AI) Market in Games 2025-2029

Description

List of Tables

The artificial intelligence (AI) in games market is forecasted to grow by USD 27474 mn during 2024-2029, accelerating at a CAGR of 42.3% during the forecast period. The report on the artificial intelligence (AI) in games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing adoption of ar and vr games, increasing adoption of free-to-play models, and diversifying gaming population.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	32.9%
CAGR	42.3%
Incremental Value	$27474 mn

Technavio's artificial intelligence (AI) in games market is segmented as below:

By Type

AI enabled platforms
AI enabled games

By Technology

Machine learning
Natural language processing
Computer vision
Robotics

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

By Game

By AI Type

This study identifies the increasing emergence of cloud gaming as one of the prime reasons driving the artificial intelligence (AI) in games market growth during the next few years. Also, rising preference for realistic graphics and animations and advancements in ai characters and npcs in gaming will lead to sizable demand in the market.

The report on the artificial intelligence (AI) in games market covers the following areas:

Artificial Intelligence (AI) In Games Market sizing
Artificial Intelligence (AI) In Games Market forecast
Artificial Intelligence (AI) In Games Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading artificial intelligence (AI) in games market vendors that include Capcom Co. Ltd., Charisma Entertainment Ltd., COGNOSPHERE PTE. LTD., Electronic Arts Inc., Gameloft SE, Google LLC, Konami Group Corp., Latitude, Microsoft Corp., NetEase Inc., Nintendo Co., Ltd., NVIDIA Corp., PrometheanAI Inc., Side Effects Software Inc., Sony Group Corp., Take Two Interactive Software Inc., Tencent Holdings Ltd., Theai Inc., Ubisoft Entertainment SA, and Unity Technologies Inc.. Also, the artificial intelligence (AI) in games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR76727

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Artificial Intelligence (AI) Market In Games 2019 - 2023
- Historic Market Size - Data Table on Global Artificial Intelligence (AI) Market In Games 2019 - 2023 ($ million)
5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.3 Technology segment analysis 2019 - 2023
- Historic Market Size - Technology Segment 2019 - 2023 ($ million)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of AI on Global Artificial Intelligence (AI) Market in Games

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
8.3 AI enabled platforms - Market size and forecast 2024-2029
- Chart on AI enabled platforms - Market size and forecast 2024-2029 ($ million)
- Data Table on AI enabled platforms - Market size and forecast 2024-2029 ($ million)
- Chart on AI enabled platforms - Year-over-year growth 2024-2029 (%)
- Data Table on AI enabled platforms - Year-over-year growth 2024-2029 (%)
8.4 AI enabled games - Market size and forecast 2024-2029
- Chart on AI enabled games - Market size and forecast 2024-2029 ($ million)
- Data Table on AI enabled games - Market size and forecast 2024-2029 ($ million)
- Chart on AI enabled games - Year-over-year growth 2024-2029 (%)
- Data Table on AI enabled games - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

9 Market Segmentation by Technology

9.1 Market segments
- Chart on Technology - Market share 2024-2029 (%)
- Data Table on Technology - Market share 2024-2029 (%)
9.2 Comparison by Technology
- Chart on Comparison by Technology
- Data Table on Comparison by Technology
9.3 Machine learning - Market size and forecast 2024-2029
- Chart on Machine learning - Market size and forecast 2024-2029 ($ million)
- Data Table on Machine learning - Market size and forecast 2024-2029 ($ million)
- Chart on Machine learning - Year-over-year growth 2024-2029 (%)
- Data Table on Machine learning - Year-over-year growth 2024-2029 (%)
9.4 Natural language processing - Market size and forecast 2024-2029
- Chart on Natural language processing - Market size and forecast 2024-2029 ($ million)
- Data Table on Natural language processing - Market size and forecast 2024-2029 ($ million)
- Chart on Natural language processing - Year-over-year growth 2024-2029 (%)
- Data Table on Natural language processing - Year-over-year growth 2024-2029 (%)
9.5 Computer vision - Market size and forecast 2024-2029
- Chart on Computer vision - Market size and forecast 2024-2029 ($ million)
- Data Table on Computer vision - Market size and forecast 2024-2029 ($ million)
- Chart on Computer vision - Year-over-year growth 2024-2029 (%)
- Data Table on Computer vision - Year-over-year growth 2024-2029 (%)
9.6 Robotics - Market size and forecast 2024-2029
- Chart on Robotics - Market size and forecast 2024-2029 ($ million)
- Data Table on Robotics - Market size and forecast 2024-2029 ($ million)
- Chart on Robotics - Year-over-year growth 2024-2029 (%)
- Data Table on Robotics - Year-over-year growth 2024-2029 (%)
9.7 Market opportunity by Technology
- Market opportunity by Technology ($ million)
- Data Table on Market opportunity by Technology ($ million)

10 Market Segmentation by Game

10.1 Market segments
- Chart on Game - Market share 2024-2029 (%)
- Data Table on Game - Market share 2024-2029 (%)
10.2 Comparison by Game
- Chart on Comparison by Game
- Data Table on Comparison by Game
10.3 Action - Market size and forecast 2024-2029
- Chart on Action - Market size and forecast 2024-2029 ($ million)
- Data Table on Action - Market size and forecast 2024-2029 ($ million)
- Chart on Action - Year-over-year growth 2024-2029 (%)
- Data Table on Action - Year-over-year growth 2024-2029 (%)
10.4 Adventure - Market size and forecast 2024-2029
- Chart on Adventure - Market size and forecast 2024-2029 ($ million)
- Data Table on Adventure - Market size and forecast 2024-2029 ($ million)
- Chart on Adventure - Year-over-year growth 2024-2029 (%)
- Data Table on Adventure - Year-over-year growth 2024-2029 (%)
10.5 CasualRacing - Market size and forecast 2024-2029
- Chart on CasualRacing - Market size and forecast 2024-2029 ($ million)
- Data Table on CasualRacing - Market size and forecast 2024-2029 ($ million)
- Chart on CasualRacing - Year-over-year growth 2024-2029 (%)
- Data Table on CasualRacing - Year-over-year growth 2024-2029 (%)
10.6 Simulation - Market size and forecast 2024-2029
- Chart on Simulation - Market size and forecast 2024-2029 ($ million)
- Data Table on Simulation - Market size and forecast 2024-2029 ($ million)
- Chart on Simulation - Year-over-year growth 2024-2029 (%)
- Data Table on Simulation - Year-over-year growth 2024-2029 (%)
10.7 Sports - Market size and forecast 2024-2029
- Chart on Sports - Market size and forecast 2024-2029 ($ million)
- Data Table on Sports - Market size and forecast 2024-2029 ($ million)
- Chart on Sports - Year-over-year growth 2024-2029 (%)
- Data Table on Sports - Year-over-year growth 2024-2029 (%)
10.8 Strategy - Market size and forecast 2024-2029
- Chart on Strategy - Market size and forecast 2024-2029 ($ million)
- Data Table on Strategy - Market size and forecast 2024-2029 ($ million)
- Chart on Strategy - Year-over-year growth 2024-2029 (%)
- Data Table on Strategy - Year-over-year growth 2024-2029 (%)
10.9 Market opportunity by Game
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)

11 Market Segmentation by AI Type

11.1 Market segments
- Chart on AI Type - Market share 2024-2029 (%)
- Data Table on AI Type - Market share 2024-2029 (%)
11.2 Comparison by AI Type
- Chart on Comparison by AI Type
- Data Table on Comparison by AI Type
11.3 Machine Learning - Market size and forecast 2024-2029
- Chart on Machine Learning - Market size and forecast 2024-2029 ($ million)
- Data Table on Machine Learning - Market size and forecast 2024-2029 ($ million)
- Chart on Machine Learning - Year-over-year growth 2024-2029 (%)
- Data Table on Machine Learning - Year-over-year growth 2024-2029 (%)
11.4 Deep Learning - Market size and forecast 2024-2029
- Chart on Deep Learning - Market size and forecast 2024-2029 ($ million)
- Data Table on Deep Learning - Market size and forecast 2024-2029 ($ million)
- Chart on Deep Learning - Year-over-year growth 2024-2029 (%)
- Data Table on Deep Learning - Year-over-year growth 2024-2029 (%)
11.5 Natural Language Processing - Market size and forecast 2024-2029
- Chart on Natural Language Processing - Market size and forecast 2024-2029 ($ million)
- Data Table on Natural Language Processing - Market size and forecast 2024-2029 ($ million)
- Chart on Natural Language Processing - Year-over-year growth 2024-2029 (%)
- Data Table on Natural Language Processing - Year-over-year growth 2024-2029 (%)
11.6 Computer Vision - Market size and forecast 2024-2029
- Chart on Computer Vision - Market size and forecast 2024-2029 ($ million)
- Data Table on Computer Vision - Market size and forecast 2024-2029 ($ million)
- Chart on Computer Vision - Year-over-year growth 2024-2029 (%)
- Data Table on Computer Vision - Year-over-year growth 2024-2029 (%)
11.7 Market opportunity by AI Type
- Market opportunity by $segment_name ($ million)
- Data Table on Market opportunity by $segment_name ($ million)

12 Customer Landscape

12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

13.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
13.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
13.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
13.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
13.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
13.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
13.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
13.12 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
13.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
13.14 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
13.15 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
13.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
13.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
13.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

14.1 Market drivers
14.2 Market challenges
14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
14.4 Market opportunities/restraints

15 Competitive Landscape

15.1 Overview
15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
- Overview on factors of disruption
15.4 Industry risks
- Impact of key risks on business

16 Competitive Analysis

16.1 Companies profiled
- Companies covered
16.2 Company ranking index
- Company ranking index
16.3 Market positioning of companies
- Matrix on companies position and classification
16.4 Electronic Arts Inc.
- Electronic Arts Inc. - Overview
- Electronic Arts Inc. - Product / Service
- Electronic Arts Inc. - Key offerings
- SWOT
16.5 Gameloft SE
- Gameloft SE - Overview
- Gameloft SE - Product / Service
- Gameloft SE - Key offerings
- SWOT
16.6 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
16.7 Latitude
- Latitude - Overview
- Latitude - Product / Service
- Latitude - Key offerings
- SWOT
16.8 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
16.9 NetEase Inc.
- NetEase Inc. - Overview
- NetEase Inc. - Business segments
- NetEase Inc. - Key offerings
- NetEase Inc. - Segment focus
- SWOT
16.10 Nintendo Co., Ltd.
- Nintendo Co., Ltd. - Overview
- Nintendo Co., Ltd. - Product / Service
- Nintendo Co., Ltd. - Key offerings
- SWOT
16.11 NVIDIA Corp.
- NVIDIA Corp. - Overview
- NVIDIA Corp. - Business segments
- NVIDIA Corp. - Key news
- NVIDIA Corp. - Key offerings
- NVIDIA Corp. - Segment focus
- SWOT
16.12 PrometheanAI Inc.
- PrometheanAI Inc. - Overview
- PrometheanAI Inc. - Product / Service
- PrometheanAI Inc. - Key offerings
- SWOT
16.13 Side Effects Software Inc.
- Side Effects Software Inc. - Overview
- Side Effects Software Inc. - Product / Service
- Side Effects Software Inc. - Key offerings
- SWOT
16.14 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key news
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
16.15 Take Two Interactive Software Inc.
- Take Two Interactive Software Inc. - Overview
- Take Two Interactive Software Inc. - Product / Service
- Take Two Interactive Software Inc. - Key news
- Take Two Interactive Software Inc. - Key offerings
- SWOT
16.16 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
16.17 Ubisoft Entertainment SA
- Ubisoft Entertainment SA - Overview
- Ubisoft Entertainment SA - Business segments
- Ubisoft Entertainment SA - Key news
- Ubisoft Entertainment SA - Key offerings
- Ubisoft Entertainment SA - Segment focus
- SWOT
16.18 Unity Technologies Inc.
- Unity Technologies Inc. - Overview
- Unity Technologies Inc. - Product / Service
- Unity Technologies Inc. - Key news
- Unity Technologies Inc. - Key offerings
- SWOT

17 Appendix

17.1 Scope of the report
17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
17.3 Currency conversion rates for US$
- Currency conversion rates for US$
17.4 Research methodology
- Research methodology
17.5 Data procurement
- Information sources
17.6 Data validation
- Data validation
17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
17.8 Data synthesis
- Data synthesis
17.9 360 degree market analysis
- 360 degree market analysis
17.10 List of abbreviations
- List of abbreviations