PUBLISHER: The Business Research Company | PRODUCT CODE: 1650624
PUBLISHER: The Business Research Company | PRODUCT CODE: 1650624
Microgreens are small plants that fall between sprouts and baby greens in height, typically standing at 1-3 inches (2.5-7.5 cm). They can be cultivated from a variety of seeds and are known for their versatility, as they can be grown in various settings such as outdoor gardens, greenhouses, and even on windowsills. Microgreens come in diverse colors and textures, offering a fragrant flavor profile and concentrated nutrients. Compared to their mature counterparts, microgreens often boast higher levels of vitamins, minerals, and antioxidants. The edible parts are limited to the stems and leaves, making them akin to baby greens. Microgreens are utilized in both cold and warm recipes, consumed raw, juiced, or blended.
The primary types of microgreens crops include broccoli, cabbage, cauliflower, arugula, peas, basil, radish, cress, and others. For instance, broccoli microgreens are harvested when they reach a height of 1-2 inches and are recognized for their nutrient-rich profile, containing vitamins A, B, C, E, and K, as well as essential minerals like calcium, magnesium, and phosphorous, along with trace elements such as iron, copper, and zinc. Microgreens are categorized as organic or conventional and can be grown using various methods, including indoor vertical farming, commercial greenhouse cultivation, and other farming techniques. End-users of microgreens include retail consumers, food service establishments, and other sectors.
The microgreens market research report is one of a series of new reports from The Business Research Company that provides Microgreens market statistics, including microgreens industry global market size, regional shares, competitors with a microgreens market share, detailed microgreens market segments, market trends and opportunities, and any further data you may need to thrive in the microgreens industry. This microgreens market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The microgreens market size has grown rapidly in recent years. It will grow from $2.14 billion in 2024 to $2.4 billion in 2025 at a compound annual growth rate (CAGR) of 12.2%. The growth in the historic period can be attributed to increased consumer awareness, adoption of microgreens by restaurants and foodservice, rise of urban agriculture and home gardening, recognition of microgreens as nutrient-dense, healthy ingredients, increased popularity of urban farming.
The microgreens market size is expected to see rapid growth in the next few years. It will grow to $3.93 billion in 2029 at a compound annual growth rate (CAGR) of 13.1%. The growth in the forecast period can be attributed to growing emphasis on sustainable farming and locally sourced products, demand for alternative protein sources, increasing demand for premium and high-quality ingredients, growing demand for sustainable and eco-friendly food products. Major trends in the forecast period include increasing investments in research and development of new microgreen varieties, growing popularity of microgreens in the food service and cosmetic industries, increasing focus on product innovation, unique microgreen varieties, eco-friendly packaging.
The growing adoption of indoor and vertical farming is expected to boost the microgreens market. Indoor vertical farming involves cultivating foods stacked vertically in a controlled, enclosed environment. This method significantly reduces the amount of land required for plant cultivation compared to traditional farming techniques. Due to its ability to thrive in limited spaces, this growing style is often associated with cities and urban agriculture. The advantages of indoor vertical farming range from sustainable urban development to maximizing crop production, all while reducing labor costs. Microgreens are particularly well-suited for this method since they require minimal space. For example, in April 2024, the Department for Environment, Food & Rural Affairs, a UK-based government agency, reported that total income from farming (TIFF) in England reached $7.46 billion (£5.7 billion), with increases observed across all eight regions, averaging a 15% rise from 2021 to 2022. The East of England contributed the most to TIFF, accounting for 19%, while the North East had the least at 4.5%. Thus, the rise in indoor and vertical farming adoption is likely to propel the growth of the microgreens market.
The growing demand for organic food is expected to drive the growth of the microgreens market in the future. Organic food consists of agricultural and food products produced through specific organic farming practices that emphasize environmentally sustainable and natural farming methods while minimizing the use of synthetic chemicals. Microgreens are cultivated using organic farming techniques, which include organic soil, natural fertilizers, and the avoidance of synthetic pesticides and chemicals for organic food production. For example, in May 2023, a report published by the Organic Trade Association, a US-based business association, revealed that organic food sales in the United States surpassed the $60 billion mark for the first time in 2022. The total organic sales, including both food and non-food items, reached a record high of $67.6 billion. Additionally, organic produce sales accounted for $22 billion, representing 15 percent of the total fruit and vegetable sales in the country. Therefore, the rising demand for organic food is fueling the growth of the microgreens market.
Technological advancement is a significant trend in the microgreens market. Microgreens in capsules are cultivated under the oversight of artificial intelligence-powered systems, which monitor their growth via a chip in the growing cabinet, provide alerts for any issues, and recommend the optimal time for harvesting the herbs. For example, in March 2024, Ro-Gro, a UK-based vertical farm, introduced Biofortified Microgreens. This initiative, a collaboration between vertical farm Ro-Gro, the John Innes Centre (a plant and microbiology research institute), the Quadram Institute (a food and health bioscience facility), and the indoor farming technology company LettUs Grow, resulted in the launch of the first pea shoots biofortified with vitamin B12. These pea shoots are grown in Ro-Gro's vertical farm in Kent, utilizing ultrasonic aeroponic technology developed by LettUs Grow. This innovative combination of agricultural and nutritional science represents a significant advancement in the production of biofortified foods and underscores the successful integration of technology and farming to create a sustainable food system in the UK.
Major companies in the microgreens market are emphasizing product innovation, introducing items like Broccoli Microgreens Superfood Powder. This powder, certified as Regenerative Organic Certified (ROC) by the Regenerative Organic Alliance, is a nutrient-dense product aimed at enhancing health. For example, True Grace Health launched the Broccoli Microgreens Superfood Powder in February 2023, offering a freeze-dried powder made from broccoli microgreens grown on American soil.
In January 2023, Sun Capital Partners Inc., a private equity firm based in the US, acquired Sun Marcos for an undisclosed sum. This acquisition was intended to leverage the company's strengths to seize growth opportunities in the burgeoning market for microgreens and edible flowers. Sun Marcos is a US-based producer of microgreens.
Major companies operating in the microgreens market include AeroFarms LLC, Goodleaf Farms, Living Earth Farm, Fresh Origins, Gotham Greens, Bowery Farming Inc., Charlie's Produce (Farmbox Greens LLC), Madar Farms, Metro Microgreens, The Chef's Garden Inc., Koppert Cress USA, Pacific Coast Greens, Great Lakes Growers, Florida Microgreens, Farm.One, BrightFarms, Plenty, Bright Agrotech, Edenworks, Green Sense Farms, Local Roots Farms, Lufa Farms, Square Roots, Urban Oasis, Urban Produce, Vertical Harvest, Zip Grow, Infinite Harvest, Harvest Urban Farms
North America was the largest region in the microgreens market in 2024. The regions covered in the microgreens market share report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the microgreens market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.
The microgreens market consists of sales of beets, Swiss chard, cucumber, sweet pea, endive, savoy, brussels sprouts, mustards, cauliflower, tatsois. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Microgreens Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on microgreens market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for microgreens ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The microgreens market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.