PUBLISHER: The Business Research Company | PRODUCT CODE: 1650533
PUBLISHER: The Business Research Company | PRODUCT CODE: 1650533
Lead intelligence involves the process of collecting data on leads and prospects through the use of software products, including applications, platforms, and extensions. The goal is to gain key insights about the ideal customer, which can be utilized to formulate effective marketing strategies and improve sales representative outreach efforts.
Lead intelligence software comes in two main types such as on-premises and cloud-based. On-premises software deployment involves installing computer programs directly on users' computers through methods such as CDs or USB drives. The various industry verticals where lead intelligence is applied include BFSI (Banking, Financial Services, and Insurance), food and beverages, health, wellness, and fitness, logistics and supply chain, retail and manufacturing, along with other industry sectors. The software caters to enterprises of different sizes, including small and medium-sized enterprises (SMEs) and large enterprises.
The lead intelligence software market research report is one of a series of new reports from The Business Research Company that provides lead intelligence software market statistics, including lead intelligence software industry global market size, regional shares, competitors with a lead intelligence software market share, detailed lead intelligence software market segments, market trends and opportunities, and any further data you may need to thrive in the lead intelligence software industry. This lead intelligence software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The lead intelligence software market size has grown strongly in recent years. It will grow from $7.68 billion in 2024 to $8.18 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to increased volume and variety of data, globalization and diversification of markets, focus on customer experience and personalization, evolution of marketing automation, shift towards data-driven decision-making.
The lead intelligence software market size is expected to see strong growth in the next few years. It will grow to $11.8 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to emergence of industry-specific solutions, continuous innovation and feature enhancement, focus on user-friendly interfaces and accessibility, adoption of mobile-friendly solutions, globalization of sales and marketing efforts, rising importance of intent data. Major trends in the forecast period include advanced data analytics and machine learning, integration with customer relationship management (CRM) systems, real-time lead scoring and prioritization, ai-driven predictive analytics, behavioral tracking and intent data.
The anticipated increase in enterprise IT spending is set to drive the growth of the lead intelligence software market. IT spending encompasses the financial investment made by organizations in their information technology systems and services, covering various aspects such as compensation for IT professionals and expenses related to the development and upkeep of enterprise-wide systems. Lead intelligence software plays a crucial role in helping companies ensure and validate optimal lead data for marketing purposes. As reported by TechCrunch in 2022, a survey forecasts a 6. 7% year-over-year increase in IT spending, indicating a positive influence on the growth of the lead intelligence software market.
The surge in popularity of the expanding e-commerce industry is poised to contribute to the growth of the lead intelligence software market. E-commerce, involving the online buying and selling of goods and services, has seen substantial growth, prompting companies to rely on lead intelligence software for capturing and analyzing customer data, identifying potential leads, and personalizing marketing efforts. In 2022, 65% of consumers are projected to increase their use of online purchasing platforms, with global e-commerce revenues expected to reach $6. 3 trillion by 2024. Additionally, in Spain, Esw forecasts 36. 9 million e-commerce users, representing 74% of the total population, by 2025, with an average user spending $804 online. Thus, the upward trajectory of the e-commerce sector is a key driver for the lead intelligence software market.
Leading companies in the lead intelligence software market are creating technologically advanced solutions, such as lead analytics, to provide customers with enhanced features. Lead analytics involves evaluating and interpreting data related to potential customers (leads) to optimize marketing strategies, boost conversion rates, and improve overall sales performance. For example, in March 2022, Planck, a US-based technology platform, introduced the Prospect Intelligence Platform. This platform enables carriers to reduce customer acquisition costs, promote growth and expansion, and enhance the experiences of both agents and customers. Its proprietary technology collects billions of data points from various online sources, including public records and non-indexed information, using deep-learning algorithms to generate highly accurate insights. By utilizing real-time data, insurers can identify prospects that fit their risk appetite and eligibility criteria, allowing them to effectively target pre-underwritten policyholders at the quoting stage, even before entering the underwriting process.
Strategic partnerships are gaining traction as a trend in the lead intelligence software market, with companies seeking collaborative arrangements to enhance their offerings. Strategic partnerships involve leveraging each other's strengths and resources to achieve mutual benefits. For instance, in September 2023, the partnership between CallRail, an AI-powered lead intelligence platform, and MyCase, a cloud-based legal management solution provider based in California. This collaboration aims to provide law firms with comprehensive information, optimizing marketing spending through CallRail's call tracking and analytics capabilities.
In April 2022, Informa, a UK-based company specializing in intelligence data, industry forums, and marketing services, acquired NetLine Corporation for an undisclosed amount. This strategic acquisition enhances Informa's capabilities in lead generation and management. NetLine Corporation, a US-based provider of lead intelligence software, brings valuable expertise to Informa's portfolio.
Major companies operating in the lead intelligence software market include Datanyze Inc, Lead411 Inc., Oceanos Inc., Growlabs Technologies Inc., RocketReach LLC, LeadIQ Inc., LeadFuze Inc., CallidusCloud Inc., BuzzBuilder Pro LLC, LeadLake Inc., Cognism Limited, Koncert AI Inc., Diginius Ltd., LeadGenius Inc., Sales Leads Inc., Slintel Inc., Appier Inc., GumGum Inc., International Business Machines Corporation (IBM), Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Conversica Inc., Salesforce. com Inc., Brave Bison Group plc, War Room Inc.
Asia-Pacific was the largest region in the lead intelligence software market in 2024. The regions covered in the lead intelligence software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the lead intelligence software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
The lead intelligence market includes revenues earned by entities by collecting data to build trust, visibility, and credibility in business to generate revenues by improving customer experience. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Lead Intelligence Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on lead intelligence software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for lead intelligence software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The lead intelligence software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.