Worldwide Business Intelligence and Analytics Software Market Shares, 2023: AI/ML Continues to Transform the Analytics Market

This IDC study discusses the market sizing and vendor shares of the business intelligence and analytics (BIA) software market, including vendor revenue for 2021-2023 and the corresponding shares and growth rates of the largest vendors worldwide. In this study, we split the BIA software market into two functional markets: advanced and predictive analytics (APA) and business intelligence (BI) software."The BIA software market continues to evolve as vendors introduce more AI/ML features as well as GenAI. Making insights available to a broader group of business users will continue to dominate this market resulting in organizations making investments to empower business users to leverage embedded or self-service analytics. The need for decision velocity will drive improvements in data literacy and data culture." - Megha Kumar, research VP, Analytics and AI, IDC