Kefir refers to a fermented drink similar to a thin yogurt that is made from kefir grains, a specific type of mesophilic symbiotic culture that consists of a symbiotic bacteria and yeast. Kefir is produced by fermenting milk or other liquids with commercialized freeze-dried kefir starter cultures, comprised of traditional kefir grains and products that remain after the removal of kefir grains.
The kefir market consists of sales, by entities (such as organizations, sole traders or partnerships), of kefir that is prepared by inoculating milk (from cows, goats or sheep) or non-dairy alternatives (such as soya, coconut or almond milk) with kefir grains. Kefir has a tart and tangy flavor and a consistency similar to drinkable yogurt. Due to the fermentation process, kefir may taste slightly carbonated.
The global kefir market was valued at $1,777.98 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 5.0%.
Rising Prevalence Of Lactose Intolerance
An increasing number of people with lactose intolerance contributed to the higher demand for kefir market. Lactose intolerance is a condition characterized by the inability to digest lactose, a sugar present in milk and dairy products, due to a deficiency in the enzyme lactase. Individuals with lactose intolerance are increasingly seeking alternatives to conventional dairy products. Kefir, with its lower lactose content, emerges as an ideal substitute, enabling consumers to enjoy dairy without experiencing discomfort. In May 2022, according to MedlinePlus, a US-based provider of curated consumer health information, around 30 million adult Americans were expected to be lactose intolerant to varying degrees. Additionally, in April 2023, according to the National Library of Medicine, in the USA, approximately 65% to 90% of adults were affected by lactose intolerance. Moreover, in Europe, 5% to 15% of the population is lactose intolerant. Therefore, an increasing number of people with lactose intolerance drove the demand for kefir market over the historic period.
Research And Development Initiatives And Investments
Research and development initiatives and investments are a key trend gaining popularity in the kefir market. As the preferences of people for healthy snacks and drinks are growing, the companies operating in the kefir market are investing in R&D activities to develop innovative kefir products. For instance, in October 2021, the Kefir Company, a New Zealand-based producer of young coconut kefir, launched a 'Gutsy' new crowdfunding campaign. This campaign is to support the research and development of an innovative new range of kefir-fermented food and beverage products, in collaboration with local producers in Aotearoa. This initiative has the potential to bolster product sustainability and cultural integrity while simultaneously bolstering support for local enterprises and communities.
The global kefir market is fairly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 12.39% of the total market in 2023.
Kefir Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global kefir market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for kefir? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The kefir market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider kefir market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by form, by category, by source and by distribution channel.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the kefir market.
- Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by form, by category, by source and by distribution channel in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for kefir providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Milk Kefir; Water Kefir
- 2) By Form: Organic; Conventional
- 3) By Category: Flavored Kefir; Non-Flavored Kefir
- 4) By Source: Animal Milk; Soy Milk; Coconut Milk; Other Sources
- 5) By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; Specialist Stores; Other Distribution Channels
- Companies Mentioned: Lifeway Foods Inc.; Emmi Group; Arla Foods amba; Trader Joe's; Nestle S.A.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; kefir indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.