Kefir Market Size, Share & Trends Analysis Report By Product (Animal-based, Plant-based), By Distribution Channel (Online, Offline), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2025

The global kefir market size is expected to reach USD 1.69 billion in 2030 and is expected to expand at a CAGR of 5.0% from 2025 to 2030. Consumers across the globe have been including items in their diet that are conducive to a healthier lifestyle. This has created opportunity for kefir products as they are known for their beneficial properties. Rapid adoption of kefir as fermented milk products among the consumers has propelled manufacturers to innovate and launch new products in order to increase visibility and market penetration.

For instance, in August 2019, COYO Pty Ltd., an Australia-based company, launched non-dairy kefir drinks. The product is a probiotic coconut milk and is available in four flavors, including natural, vanilla, mango, and strawberry. The product is available across U.S. and countries of Europe. It is available in bottles of 28 ounce, 200mL, and 500mL.The price ranges between GBP 2.95 and GBP 4.35. These products are certified for organic, dairy-free, gluten-free, grain-free, nut-free, sugar-free, and vegan.

Similarly, in August 2019, Astro, a subsidiary of Parmalat Canada Inc., launched kefir probiotic yoghurt and drinkable yoghurt. These products are available in three flavors, including plain, vanilla, strawberry or blueberry pomegranate. They contain various ingredients, including skim milk and milk powder, cream, active bacterial cultures, and natural flavor. The 500-gram yoghurt tub is available for USD 3.69 and an 8x100g multipack is available for USD 6.99.

Moreover, in March 2018, Biotiful Dairy Ltd. introduced Kefir Cheese that offers a healthier alternative to cottage cheese and cream cheese. The product is known to have a light and creamy taste and can be used to compliment a salad, crackers, and crunchy vegetables. The product is filling, nutritious, gut-friendly, protein rich, and low in fat. It is available in three flavors, including herbs and garlic, original, and red pepper and cumin.

In June 2019, BioZen launched sugar free fruit kefir in Brazil. The product includes blackberry and white grape with lemongrass. 95% of the consumer base comprises women and health-conscious individuals. The company is also trying to reach the men segment.

Kefir Market Report Highlights:

The plant-based segment is expected to grow at the fastest CAGR of 5.4% over the forecast period owing to growing adoption of veganism and increasing preference for these products among people who are allergic to milk
The online channel is expected to grow at the fastest CAGR over the forecast period. This channel is expected to remain one of the key shopping channels as it offers high level of convenience to the buyers
Europe kefir industry dominated the global industry with the largest revenue share of 47.7% in 2024. The growth is attributed to high penetration of kefir in the households of Eastern Europe and Scandinavian countries
The offline channel dominated the market with the largest revenue share in 2024. Traditional retail outlets such as supermarkets, hypermarkets, and specialty stores remain popular among consumers who prefer to physically inspect and purchase kefir.

Product Code: GVR-4-68038-449-9

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Kefir Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Kefir Market: Product Estimates & Trend Analysis

5.1. Kefir Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Animal-based
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Plant-based
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Kefir Market: Distribution Channel Estimates & Trend Analysis

6.1. Kefir Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Offline
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Online
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Kefir Market: Regional Estimates & Trend Analysis

7.1. Kefir Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Switzerland
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Russia
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. New Zealand
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Argentina
    - 7.3.4.1.1. Key country dynamics
    - 7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.2. South Africa
    - 7.3.5.2.1. Key country dynamics
    - 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.5.3. UAE
    - 7.3.5.3.1. Key country dynamics
    - 7.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Kefir Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
- 8.9.1. Lifeway Foods, Inc.
  - 8.9.1.1. Company Overview
  - 8.9.1.2. Financial Performance
  - 8.9.1.3. Product Portfolios
  - 8.9.1.4. Strategic Initiatives
- 8.9.2. MAPLE HILL
  - 8.9.2.1. Company Overview
  - 8.9.2.2. Financial Performance
  - 8.9.2.3. Product Portfolios
  - 8.9.2.4. Strategic Initiatives
- 8.9.3. Green Valley
  - 8.9.3.1. Company Overview
  - 8.9.3.2. Financial Performance
  - 8.9.3.3. Product Portfolios
  - 8.9.3.4. Strategic Initiatives
- 8.9.4. Redwood Hill Farm & Creamery
  - 8.9.4.1. Company Overview
  - 8.9.4.2. Financial Performance
  - 8.9.4.3. Product Portfolios
  - 8.9.4.4. Strategic Initiatives
- 8.9.5. Danone North America Public Benefit Corporation
  - 8.9.5.1. Company Overview
  - 8.9.5.2. Financial Performance
  - 8.9.5.3. Product Portfolios
  - 8.9.5.4. Strategic Initiatives
- 8.9.6. Evolve Kefir
  - 8.9.6.1. Company Overview
  - 8.9.6.2. Financial Performance
  - 8.9.6.3. Product Portfolios
  - 8.9.6.4. Strategic Initiatives
- 8.9.7. Nancy's
  - 8.9.7.1. Company Overview
  - 8.9.7.2. Financial Performance
  - 8.9.7.3. Product Portfolios
  - 8.9.7.4. Strategic Initiatives
- 8.9.8. The Icelandic Milk and Skyr Corporation
  - 8.9.8.1. Company Overview
  - 8.9.8.2. Financial Performance
  - 8.9.8.3. Product Portfolios
  - 8.9.8.4. Strategic Initiatives
- 8.9.9. Forager Project
  - 8.9.9.1. Company Overview
  - 8.9.9.2. Financial Performance
  - 8.9.9.3. Product Portfolios
  - 8.9.9.4. Strategic Initiatives
- 8.9.10. KeVita.com
  - 8.9.10.1. Company Overview
  - 8.9.10.2. Financial Performance
  - 8.9.10.3. Product Portfolios
  - 8.9.10.4. Strategic Initiatives

Product Code: GVR-4-68038-449-9

List of Tables

Table 1. Global kefir market: Key market driver analysis
Table 2. Global kefir market: Key market restraint analysis
Table 3. Global kefir market estimates & forecast, by product (USD Million)
Table 4. Global kefir market estimates & forecast, by distribution channel (USD Million)
Table 5. Global kefir market estimates & forecast, by region (USD Million)
Table 6. North America kefir market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7. North America kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 8. North America kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9. U.S. macro-economic outlay
Table 10. U.S. kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 11. U.S. kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12. Canada macro-economic outlay
Table 13. Canada kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 14. Canada kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15. Mexico macro-economic outlay
Table 16. Mexico kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 17. Mexico kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18. Europe kefir market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19. Europe kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 20. Europe kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21. UK macro-economic outlay
Table 22. UK kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 23. UK kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24. Germany macro-economic outlay
Table 25. Germany kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 26. Germany kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27. France macro-economic outlay
Table 28. France kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 29. France kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30. Switzerland macro-economic outlay
Table 31. Switzerland kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 32. Switzerland kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33. Russia macro-economic outlay
Table 34. Russia kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 35. Russia kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36. Asia Pacific kefir market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37. Asia Pacific kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 38. Asia Pacific kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39. China macro-economic outlay
Table 40. China kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 41. China kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42. India macro-economic outlay
Table 43. India kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 44. India kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45. Japan macro-economic outlay
Table 46. Japan kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 47. Japan kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48. Australia macro-economic outlay
Table 49. Australia kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 50. Australia kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51. New Zealand macro-economic outlay
Table 52. New Zealand kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 53. New Zealand kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54. Latin America kefir market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 55. Latin America kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 56. Latin America kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 57. Argentina macro-economic outlay
Table 58. Argentina kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 59. Argentina kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 60. Brazil macro-economic outlay
Table 61. Brazil kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 62. Brazil kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 63. Middle East & Africa kefir market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 64. Middle East & Africa kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 65. Middle East & Africa kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66. South Africa macro-economic outlay
Table 67. South Africa kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 68. South Africa kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 69. UAE macro-economic outlay
Table 70. UAE kefir market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 71. UAE kefir market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 72. Recent developments & impact analysis, by key market participants
Table 73. Company market share, 2024 (%)
Table 74. Company heat map analysis, 2024
Table 75. Companies implementing key strategies

List of Figures

Fig. 1 Kefir market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and kefir size (USD Million)
Fig. 11 Global kefir size, 2018 to 2030 (USD Million)
Fig. 12 Kefir market: Penetration & growth prospect mapping
Fig. 13 Kefir market: Value chain analysis
Fig. 14 Kefir market: Dynamics
Fig. 15 Kefir market: Porter's five forces analysis
Fig. 16 Kefir market estimates & forecast, by product (USD Million)
Fig. 17 Animal-based market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Plant-based market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Kefir market estimates & forecast, by distribution channel (USD Million)
Fig. 20 Kefir market estimates & forecasts for offline, 2018 - 2030 (USD Million)
Fig. 21 Kefir market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 22 Kefir market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 23 Regional marketplace: Key takeaways
Fig. 24 North America kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 25 US kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 Canada kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Mexico kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Europe kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Germany kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 UK kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 France kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Switzerland kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Russia kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Asia Pacific kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 China kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 India kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Japan kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Australia kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 New Zealand kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Latin America kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Argentina kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Brazil kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Middle East & Africa kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 South Africa kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 UAE kefir market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 Key company categorization
Fig. 47 Company market share analysis, 2024
Fig. 48 Strategic framework of kefir

Kefir Market Size, Share & Trends Analysis Report By Product (Animal-based, Plant-based), By Distribution Channel (Online, Offline), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Kefir Market Growth & Trends:

Kefir Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Kefir Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Kefir Market: Product Estimates & Trend Analysis

Chapter 6. Kefir Market: Distribution Channel Estimates & Trend Analysis

Chapter 7. Kefir Market: Regional Estimates & Trend Analysis

Chapter 8. Kefir Market: Competitive Analysis

List of Tables

List of Figures