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PUBLISHER: The Business Research Company | PRODUCT CODE: 1539809

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PUBLISHER: The Business Research Company | PRODUCT CODE: 1539809

Television Analytics Global Market Report 2024

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Television analytics involves the collection, analysis, and interpretation of data related to television viewership and programming. It utilizes tools and techniques to gather data from sources such as set-top boxes, smart TVs, and streaming services, aiming to gain insights into audience behavior, program performance, and advertising effectiveness. Broadcasters, advertisers, and content producers leverage television analytics to make informed decisions, optimize programming, and enhance the impact of advertising campaigns.

The key components of television analytics include software and services. Television analytics software comprises various tools and platforms that enable broadcasters, advertisers, and content creators to analyze and interpret viewer data. It supports different transmission types such as cable TV, satellite TV, direct-to-home (DTH), internet protocol television (IPTV), and over-the-top (OTT), available for deployment both on-premise and in the cloud. Applications include competitive intelligence, churn prevention, behavior analysis, customer lifetime management, campaign management, content development, audience forecasting, among others.

The television analytics market research report is one of a series of new reports from The Business Research Company that provides television analytics market statistics, including television analytics industry global market size, regional shares, competitors with a television analytics market share, detailed television analytics market segments, market trends and opportunities, and any further data you may need to thrive in the television analytics industry. This television analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The television analytics market size has grown rapidly in recent years. It will grow from $3.11 billion in 2023 to $3.58 billion in 2024 at a compound annual growth rate (CAGR) of 15.2%. The growth observed in the historic period can be attributed to several factors, including the increasing emphasis on data-driven decision-making, growing focus on customer lifetime management, the prominence of cable TV, enhanced agility and return on investment (ROI), and the rising importance placed on content development.

The television analytics market size is expected to see rapid growth in the next few years. It will grow to $6.32 billion in 2028 at a compound annual growth rate (CAGR) of 15.3%. In the forecast period, growth can be attributed to increasing focus on real-time analytics, rising demand for cloud-based analytics solutions, expansion of social media platforms, increasing investment in social advertising, and the proliferation of streaming services. Major trends anticipated in this period include strategic partnerships and collaborations, technological advancements in television (TV) data analytics, the necessity for real-time decision support, growing demand for cross-platform analytics, and increased focus on churn prevention and behavior analysis.

The television analytics market is poised for growth driven by increasing demand for cloud-based analytics. Cloud-based analytics involves analyzing data using computing resources hosted on remote servers accessed via the Internet. This approach is gaining traction due to its scalability, cost-effectiveness, and capability to derive real-time insights from large datasets accessible from anywhere. Television analytics relies on cloud-based infrastructure to process and analyze vast volumes of viewership and engagement data in real-time. This capability enhances decision-making and optimizes content and advertising strategies. For example, Eurostat reported a 4.2% increase in EU enterprises purchasing cloud computing services in 2023, primarily for email hosting, file storage, and operational tasks, underscoring the growing adoption of cloud-based analytics.

Key players in the television analytics market are concentrating on developing advanced products, such as audience analytics tools, to deliver comprehensive insights into viewer behavior and preferences. These tools analyze viewer demographics, preferences, and behaviors to refine programming and advertising strategies. Ormax Media Pvt. Ltd., for instance, launched Ormax Televate in October 2021, tailored for TV channels aiming to enhance viewership growth through data-driven strategies in the Indian television industry. The tool provides syndicated data benchmarks and strategic insights to help channels optimize their competitive positioning and audience engagement strategies.

In September 2023, iSpot.tv Inc., a US-based leader in real-time advertising intelligence, acquired 605, a prominent TV analytics firm. This acquisition enhances iSpot.tv's data capabilities and market reach, enabling comprehensive cross-platform analytics for precise advertising measurement and audience targeting across television campaigns. 605 specializes in TV measurement and attribution, augmenting iSpot.tv's ability to deliver robust analytics solutions in the competitive television analytics landscape.

Major companies operating in the television analytics market are International Business Machines Corporation, Adobe Inc., TransUnion LLC., Nielsen Company (Holdings) Pty Limited, Sorenson Communications LLC, Comscore Inc., Nexxen International Ltd., Innovid Corp., Ispot.TV Inc., Viaccess-Orca, Conviva Inc., Fourthwall Media Inc., Edgeware AB, Parrot Analytics Ltd., Realytics, Sambatv, Alphonso Inc., Kinetiq TV, DC Analytics, AnalyticOwl, Clarivoy Inc., tvbeat inc., H-Tech, Admo.TV

North America was the largest region in the television analytics market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the television analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the television analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The television analytics market consists of revenues earned by entities by providing services such as brand effectiveness, customized pricing, media planning and buying, support and maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. The television analytics market also includes sales of audience measurement tools, cross-platform analytics solutions, competitive analysis tools and related products. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Television Analytics Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on television analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for television analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The television analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Software; Services
  • 2) By Transmission Type: Cable Television (TV); Satellite Television (TV) And Direct-To-Home (DTH); Internet Protocol Television (IPTV); Over-The-Top (OTT)
  • 3) By Deployment Mode: On-Premises; Cloud
  • 4) By Application: Competitive Intelligence; Churn Prevention And Behavior Analysis; Customer Lifetime Management; Campaign Management; Content Development; Audience Forecasting; Other Applications
  • Companies Mentioned: International Business Machines Corporation; Adobe Inc.; TransUnion LLC.; Nielsen Company (Holdings) Pty Limited; Sorenson Communications LLC
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.
Product Code: r19248

Table of Contents

1. Executive Summary

2. Television Analytics Market Characteristics

3. Television Analytics Market Trends And Strategies

4. Television Analytics Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Television Analytics Market Size and Growth

  • 5.1. Global Television Analytics Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Television Analytics Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Television Analytics Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Television Analytics Market Segmentation

  • 6.1. Global Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Software
  • Services
  • 6.2. Global Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Cable Television (TV)
  • Satellite Television (TV) And Direct-To-Home (DTH)
  • Internet Protocol Television (IPTV)
  • Over-The-Top (OTT)
  • 6.3. Global Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • On-Premises
  • Cloud
  • 6.4. Global Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Competitive Intelligence
  • Churn Prevention And Behavior Analysis
  • Customer Lifetime Management
  • Campaign Management
  • Content Development
  • Audience Forecasting
  • Other Applications

7. Television Analytics Market Regional And Country Analysis

  • 7.1. Global Television Analytics Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Television Analytics Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Television Analytics Market

  • 8.1. Asia-Pacific Television Analytics Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Television Analytics Market

  • 9.1. China Television Analytics Market Overview
  • 9.2. China Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Television Analytics Market

  • 10.1. India Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Television Analytics Market

  • 11.1. Japan Television Analytics Market Overview
  • 11.2. Japan Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Television Analytics Market

  • 12.1. Australia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Television Analytics Market

  • 13.1. Indonesia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Television Analytics Market

  • 14.1. South Korea Television Analytics Market Overview
  • 14.2. South Korea Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Television Analytics Market

  • 15.1. Western Europe Television Analytics Market Overview
  • 15.2. Western Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Television Analytics Market

  • 16.1. UK Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Television Analytics Market

  • 17.1. Germany Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Television Analytics Market

  • 18.1. France Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Television Analytics Market

  • 19.1. Italy Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Television Analytics Market

  • 20.1. Spain Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Television Analytics Market

  • 21.1. Eastern Europe Television Analytics Market Overview
  • 21.2. Eastern Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Television Analytics Market

  • 22.1. Russia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Television Analytics Market

  • 23.1. North America Television Analytics Market Overview
  • 23.2. North America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Television Analytics Market

  • 24.1. USA Television Analytics Market Overview
  • 24.2. USA Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Television Analytics Market

  • 25.1. Canada Television Analytics Market Overview
  • 25.2. Canada Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Television Analytics Market

  • 26.1. South America Television Analytics Market Overview
  • 26.2. South America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Television Analytics Market

  • 27.1. Brazil Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Television Analytics Market

  • 28.1. Middle East Television Analytics Market Overview
  • 28.2. Middle East Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Television Analytics Market

  • 29.1. Africa Television Analytics Market Overview
  • 29.2. Africa Television Analytics Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Television Analytics Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Television Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Television Analytics Market Competitive Landscape
  • 30.2. Television Analytics Market Company Profiles
    • 30.2.1. International Business Machines Corporation
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Adobe Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. TransUnion LLC.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Nielsen Company (Holdings) Pty Limited
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Sorenson Communications LLC
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Television Analytics Market Other Major And Innovative Companies

  • 31.1. Comscore Inc.
  • 31.2. Nexxen International Ltd.
  • 31.3. Innovid Corp.
  • 31.4. Ispot.TV Inc.
  • 31.5. Viaccess-Orca
  • 31.6. Conviva Inc.
  • 31.7. Fourthwall Media Inc.
  • 31.8. Edgeware AB
  • 31.9. Parrot Analytics Ltd.
  • 31.10. Realytics
  • 31.11. Sambatv
  • 31.12. Alphonso Inc.
  • 31.13. Kinetiq TV
  • 31.14. DC Analytics
  • 31.15. AnalyticOwl

32. Global Television Analytics Market Competitive Benchmarking

33. Global Television Analytics Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Television Analytics Market

35. Television Analytics Market Future Outlook and Potential Analysis

  • 35.1 Television Analytics Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Television Analytics Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Television Analytics Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer
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