PUBLISHER: The Business Research Company | PRODUCT CODE: 1526862
PUBLISHER: The Business Research Company | PRODUCT CODE: 1526862
Webtoons Global Market Report 2024
Webtoons are digital comics or graphic novels designed mainly for online distribution and reading. Optimized for smartphones and computers, they often use a vertical scrolling format that facilitates easy reading on mobile devices. Originating in South Korea, webtoons have become popular globally thanks to their accessibility and wide range of genres and styles.
The main product types of webtoons are subscription-based and advertisement-based. Subscription-based webtoons require users to pay a fee or subscribe to access content. The various genres include action, science fiction (sci-fi), horror, comedy, romance, and more, available on various platforms such as mobile phones, personal computers (PCs) or notebooks, tablet computers, and others.
The webtoon market research report is one of a series of new reports from The Business Research Company that provides webtoon market statistics, including webtoon industry global market size, regional shares, competitors with a webtoon market share, detailed webtoon market segments, market trends, and opportunities, and any further data you may need to thrive in the webtoon industry. This webtoon market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The webtoons market size has grown exponentially in recent years. It will grow from $6.33 billion in 2023 to $8.24 billion in 2024 at a compound annual growth rate (CAGR) of 30.3%. The growth in the historic period can be attributed to rise in prevalence of smartphones, increased popularity of digital comics and online storytelling platforms, increased demand for mobile-friendly and easily accessible entertainment content, increased trend towards digitalization, and rise in content digitization and mobile first consumption.
The webtoons market size is expected to see exponential growth in the next few years. It will grow to $23.94 billion in 2028 at a compound annual growth rate (CAGR) of 30.6%. The growth during the forecast period can be attributed to the rising adoption of digital platforms and devices, the increasing growth of mobile-based subscriptions, and the growing demand for webtoons on mobile phones, PCs/notebooks, and tablet computers. Additionally, the increasing number of internet users and the expanding diversity in genres and themes contribute to this growth. Major trends expected during the forecast period include technological advancements, new product innovations, mergers and acquisitions, partnerships between broadcasting networks, and the expansion of licensed content.
The rise of digital entertainment platforms is expected to drive the growth of the webtoon market in the coming years. Digital entertainment platforms, which include online services offering movies, TV shows, music, podcasts, and video games, are growing due to factors such as cost efficiency, consumer demand, and improved data utilization. Webtoons, a versatile and engaging form of content, are increasingly used on these platforms to attract a broad audience, foster community, provide monetization opportunities, and enhance user experience. For instance, in 2023, Netflix, a US-based subscription video-on-demand and webtoons provider, reported a 6.6% year-on-year revenue increase, reaching $33.7 billion. Additionally, the company's net income rose by 20.4% to $5.4 billion, and its subscriber base expanded to 238.3 million worldwide. Therefore, the rise of digital entertainment platforms is fueling the growth of the webtoon market.
Major companies in the webtoons market are focusing on developing innovative products, such as serialized fiction apps, to gain a competitive advantage. Serialized fiction apps are platforms where stories are released in regular installments, offering features such as push notifications for updates, bookmarking, and community interaction. For example, in October 2022, NAVER WEBTOON Ltd., a US-based innovative storytelling platform, launched Yonder, a premium app for serialized fiction. Yonder provides a curated experience with hundreds of titles across various genres, working with publishers to revitalize backlists and optimize stories for the platform. The app is available for free on Android and will soon be accessible on iOS devices. Yonder employs a pay-what-you-read model, allowing readers to explore and discover stories in a new way.
In July 2022, Wattpad, a US-based multi-platform entertainment company, partnered with Zeta Studios. This collaboration aims to develop Spanish-language web novels in Latin America and Spain for TV, film, and theatrical releases, thereby expanding their audiovisual presence in Spanish-speaking regions. Zeta Studios, a Spain-based company, offers webtoons across various genres and works on TV network projects.
Major companies operating in the webtoons market are NAVER Corporation, Kakao Corporation, Bilibili Inc., KRAFTON Inc., NETMARBLE Corporation, KIDARISTUDIO Inc. , D&C Media Co.Ltd. , Manta Media Inc., Shueisha Inc., Toomics Global Co. Ltd, RIDI Corporation, NHN Comico Corporation, Lezhin Entertainment LLC, Mr. Blue Corporation, Sidewalk Group, TappyToon, Tapas Media, NETCOMICS INC., Webtoon Factory, Foxtoon, Seven Seas Entertainment Inc., Cross Infinite World, Mangatoon HK Limited
Asia-Pacific was the largest region in the webtoons market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the webtoons market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the webtoons market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The webtoons market includes revenues earned by entities through digital and print sales of webtoon episodes, premium content, webtoon series, and exclusive releases. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Webtoons Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on webtoons market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
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Where is the largest and fastest growing market for webtoons ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The webtoons market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
- Markets Covered:1) By Product: Subscription Based; Advertisement Based
- 2) By Genre: Action; Science Fiction (Sci-Fi); Horror; Comedy; Romance; Other Genres
- 3) By Application: Mobile Phone; Personal Computer (PC) Or Notebook; Tablet Computer; Other Applications
- Companies Mentioned: NAVER Corporation; Kakao Corporation; Bilibili Inc.; KRAFTON Inc.; NETMARBLE Corporation
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Webtoons Market Characteristics
3. Webtoons Market Trends And Strategies
4. Webtoons Market - Macro Economic Scenario
- 4.1. Impact Of High Inflation On The Market
- 4.2. Ukraine-Russia War Impact On The Market
- 4.3. COVID-19 Impact On The Market
5. Global Webtoons Market Size and Growth
- 5.1. Global Webtoons Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
- 5.2. Global Webtoons Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
- 5.3. Global Webtoons Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Webtoons Market Segmentation
- 6.1. Global Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Subscription Based
- Advertisement Based
- 6.2. Global Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Action
- Science Fiction (Sci-Fi)
- Horror
- Comedy
- Romance
- Other Genres
- 6.3. Global Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Mobile Phone
- Personal Computer (PC) Or Notebook
- Tablet Computer
- Other Applications
7. Webtoons Market Regional And Country Analysis
- 7.1. Global Webtoons Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 7.2. Global Webtoons Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Webtoons Market
- 8.1. Asia-Pacific Webtoons Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.3. Asia-Pacific Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.4. Asia-Pacific Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Webtoons Market
- 9.1. China Webtoons Market Overview
- 9.2. China Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.3. China Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.4. China Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Webtoons Market
- 10.1. India Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.2. India Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.3. India Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Webtoons Market
- 11.1. Japan Webtoons Market Overview
- 11.2. Japan Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.3. Japan Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.4. Japan Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Webtoons Market
- 12.1. Australia Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.2. Australia Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.3. Australia Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Webtoons Market
- 13.1. Indonesia Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.2. Indonesia Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.3. Indonesia Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Webtoons Market
- 14.1. South Korea Webtoons Market Overview
- 14.2. South Korea Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.3. South Korea Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.4. South Korea Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Webtoons Market
- 15.1. Western Europe Webtoons Market Overview
- 15.2. Western Europe Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.3. Western Europe Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.4. Western Europe Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Webtoons Market
- 16.1. UK Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.2. UK Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.3. UK Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Webtoons Market
- 17.1. Germany Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.2. Germany Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.3. Germany Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Webtoons Market
- 18.1. France Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.2. France Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.3. France Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Webtoons Market
- 19.1. Italy Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.2. Italy Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.3. Italy Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Webtoons Market
- 20.1. Spain Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.2. Spain Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.3. Spain Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Webtoons Market
- 21.1. Eastern Europe Webtoons Market Overview
- 21.2. Eastern Europe Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.3. Eastern Europe Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.4. Eastern Europe Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Webtoons Market
- 22.1. Russia Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.2. Russia Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.3. Russia Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Webtoons Market
- 23.1. North America Webtoons Market Overview
- 23.2. North America Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.3. North America Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.4. North America Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Webtoons Market
- 24.1. USA Webtoons Market Overview
- 24.2. USA Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.3. USA Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.4. USA Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Webtoons Market
- 25.1. Canada Webtoons Market Overview
- 25.2. Canada Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.3. Canada Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.4. Canada Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Webtoons Market
- 26.1. South America Webtoons Market Overview
- 26.2. South America Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.3. South America Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.4. South America Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Webtoons Market
- 27.1. Brazil Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.2. Brazil Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.3. Brazil Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Webtoons Market
- 28.1. Middle East Webtoons Market Overview
- 28.2. Middle East Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.3. Middle East Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.4. Middle East Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Webtoons Market
- 29.1. Africa Webtoons Market Overview
- 29.2. Africa Webtoons Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.3. Africa Webtoons Market, Segmentation By Genre, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.4. Africa Webtoons Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Webtoons Market Competitive Landscape And Company Profiles
- 30.1. Webtoons Market Competitive Landscape
- 30.2. Webtoons Market Company Profiles
- 30.2.1. NAVER Corporation
- 30.2.1.1. Overview
- 30.2.1.2. Products and Services
- 30.2.1.3. Strategy
- 30.2.1.4. Financial Performance
- 30.2.2. Kakao Corporation
- 30.2.2.1. Overview
- 30.2.2.2. Products and Services
- 30.2.2.3. Strategy
- 30.2.2.4. Financial Performance
- 30.2.3. Bilibili Inc.
- 30.2.3.1. Overview
- 30.2.3.2. Products and Services
- 30.2.3.3. Strategy
- 30.2.3.4. Financial Performance
- 30.2.4. KRAFTON Inc.
- 30.2.4.1. Overview
- 30.2.4.2. Products and Services
- 30.2.4.3. Strategy
- 30.2.4.4. Financial Performance
- 30.2.5. NETMARBLE Corporation
- 30.2.5.1. Overview
- 30.2.5.2. Products and Services
- 30.2.5.3. Strategy
- 30.2.5.4. Financial Performance
- 30.2.1. NAVER Corporation
31. Webtoons Market Other Major And Innovative Companies
- 31.1. KIDARISTUDIO Inc.
- 31.2. D&C Media Co.Ltd.
- 31.3. Manta Media Inc.
- 31.4. Shueisha Inc.
- 31.5. Toomics Global Co. Ltd
- 31.6. RIDI Corporation
- 31.7. NHN Comico Corporation
- 31.8. Lezhin Entertainment LLC
- 31.9. Mr. Blue Corporation
- 31.10. Sidewalk Group
- 31.11. TappyToon
- 31.12. Tapas Media
- 31.13. NETCOMICS INC.
- 31.14. Webtoon Factory
- 31.15. Foxtoon
32. Global Webtoons Market Competitive Benchmarking
33. Global Webtoons Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Webtoons Market
35. Webtoons Market Future Outlook and Potential Analysis
- 35.1 Webtoons Market In 2028 - Countries Offering Most New Opportunities
- 35.2 Webtoons Market In 2028 - Segments Offering Most New Opportunities
- 35.3 Webtoons Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
