Connected Television (TV) Global Market Report 2024

Description

Connected television (TV) refers to televisions connected to the internet, enabling users to access a diverse range of digital content beyond traditional broadcast or cable channels. These TVs typically utilize internet connectivity to stream video content from various online platforms.

The primary screen types of connected television (TV) include curved and flat screens. Curved televisions (TVs) feature screens that are gently curved outward, aiming to offer a more immersive viewing experience by enveloping the viewer in the content. They operate through various platforms such as Android, Roku, among others, and are available in a variety of screen sizes, including less than 30 inches, 30 to 50 inches, 50 to 70 inches, and above 70 inches. These TVs are distributed through channels such as company-owned websites, specialty stores, online retailers, among others, catering to end uses such as residential and commercial purposes.

The connected television (TV) market research report is one of a series of new reports from The Business Research Company that provides connected television (TV) market statistics, including connected television (TV) industry global market size, regional shares, competitors with a connected television (TV) market share, detailed connected television (TV) market segments, market trends and opportunities, and any further data you may need to thrive in the connected television (TV) industry. This connected television (TV) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The connected television (TV) market size has grown rapidly in recent years. It will grow from $13.67 billion in 2023 to $15.53 billion in 2024 at a compound annual growth rate (CAGR) of 13.6%. The expansion observed during the historical period can be attributed to the rapidly expanding middle-class population, the improvement of internet infrastructure, the increasing popularity of streaming services, the growing adoption of smart TVs, and the rise of over-the-top (OTT) services.

The connected television (TV) market size is expected to see rapid growth in the next few years. It will grow to $26.12 billion in 2028 at a compound annual growth rate (CAGR) of 13.9%. The projected growth in the forecast period can be attributed to the integration of voice assistants, the increasing demand for personalized viewing experiences, the growing investment in ad-supported streaming services, the rising demand for versatile media access, and the rapid industrialization and growth in house renovation. Key trends expected in the forecast period include advancements in display technology, the demand for versatile media access via smart devices, the utilization of artificial intelligence and machine learning in connected TVs, the application of blockchain technology in connected TVs, and the use of cloud-based services in connected TVs.

The surge in demand for over-the-top (OTT) content is set to drive the growth of the connected TV market in the foreseeable future. Over-the-top (OTT) content refers to audio, video, and other media delivered directly to users, bypassing traditional distribution channels like cable or satellite providers. This demand is fueled by consumer preferences for flexibility and convenience, the widespread adoption of smart devices and high-speed internet, and the proliferation of streaming platforms. Connected TV offers users an integrated platform to access a diverse array of streaming services and content without requiring additional devices or subscriptions. For example, according to a report by the Office of Communications (Ofcom) in August 2021, UK households with subscriptions to video-on-demand (SVoD) services like Netflix and Disney+ increased from 60% in 2021 to 67% in 2022. Hence, the escalating demand for an enriched viewing experience of over-the-top (OTT) content is propelling the growth of the connected television (TV) market.

Key players in the connected television (TV) market are innovating by integrating AI features into TVs, such as the Neo QLED 8K TV series, to gain a competitive advantage. The Neo QLED 8K TV series boasts features like 8K resolution, Quantum Matrix Technology Pro, and the Neural Quantum Processor 8K for exceptional contrast and color. For instance, in April 2022, Samsung introduced the Neo QLED 8K TV series, featuring advanced technologies like Mini LED backlighting, AI-powered upscaling, and integrated smart home control. The Neural Quantum Processor 8K with Real Depth Enhancer utilizes AI-based deep learning to identify and enhance objects, resulting in three-dimensional depth. This series offers consumers unmatched picture quality, advanced upscaling capabilities, and seamless integration with smart home devices.

In August 2023, AppLovin Corporation, a US-based mobile marketing platform company, acquired Wurl for $430 million. This acquisition signifies AppLovin's expansion beyond mobile devices, with a focus on introducing performance marketing to the connected TV (CTV) realm. Wurl, a US-based provider of content distribution and monetization solutions for connected TV, aligns with this strategic direction.

Major companies operating in the connected television (TV) market are Apple Inc., Samsung Electronics Co. Ltd., Sony Corporation, Hitachi Ltd., LG Electronics Inc., Panasonic Corporation, Haier Group, Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Sharp Corporation, TCL Technology Group Corporation, Westinghouse Electric Corporation, Hisense Visual Technology Co Ltd, Konka Group Co. Ltd., JVC Kenwood Corporation, Vizio Inc., OnePlus Technology (Shenzhen) Co. Ltd., Bang & Olufsen A/S, Skyworth Digital Holdings Limited, Element Electronics Corporation, Pioneer Corporation, Insignia Systems Inc., Sansui Electric Co. Ltd., Leshi Internet Information & Technology Corp. Beijing

Asia-Pacific was the largest region in the connected television (TV) market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the connected television (TV) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the connected television (TV) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The connected television (TV) market consists of revenues earned by entities by providing services such as content streaming services, advertising services, content discovery and recommendation services and interactive TV services. The market value includes the value of related goods sold by the service provider or included within the service offering. The connected TV market also includes sales of processor, networking hardware, ethernet ports, Wi-Fi modules, and Bluetooth connectivity and audio hardware. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Connected Television (TV) Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on connected television (TV) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for connected television (TV)? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The connected television (TV) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Screen Type: Curved; Flat
2) By Platform Type: Android; Roku; Other Platforms
3) By Screen Size: Less Than 30 Inches; 30 Inches To 50 Inches; 50 Inches To 70 Inches; Above 70 Inches
4) By Distribution Channel: Company Owned Websites; Specialty Stores; Online Retailers; Other Channels
5) By End Use: Residential; Commercial
Companies Mentioned: Apple Inc.; Samsung Electronics Co. Ltd.; Sony Corporation; Hitachi Ltd.; LG Electronics Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r17719

1. Executive Summary

2. Connected Television (TV) Market Characteristics

3. Connected Television (TV) Market Trends And Strategies

4. Connected Television (TV) Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Connected Television (TV) Market Size and Growth

5.1. Global Connected Television (TV) Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Connected Television (TV) Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Connected Television (TV) Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Connected Television (TV) Market Segmentation

6.1. Global Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Curved
Flat
6.2. Global Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Android
Roku
Other Platforms
6.3. Global Connected Television (TV) Market, Segmentation By Screen Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Less Than 30 Inches

30 Inches To 50 Inches

50 Inches To 70 Inches

Above 70 Inches
6.4. Global Connected Television (TV) Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Company Owned Websites
Specialty Stores
Online Retailers
Other Channels
6.5. Global Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Residential
Commercial

7. Connected Television (TV) Market Regional And Country Analysis

7.1. Global Connected Television (TV) Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Connected Television (TV) Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Connected Television (TV) Market

8.1. Asia-Pacific Connected Television (TV) Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Connected Television (TV) Market

9.1. China Connected Television (TV) Market Overview
9.2. China Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Connected Television (TV) Market

10.1. India Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Connected Television (TV) Market

11.1. Japan Connected Television (TV) Market Overview
11.2. Japan Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Connected Television (TV) Market

12.1. Australia Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Connected Television (TV) Market

13.1. Indonesia Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Connected Television (TV) Market

14.1. South Korea Connected Television (TV) Market Overview
14.2. South Korea Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Connected Television (TV) Market

15.1. Western Europe Connected Television (TV) Market Overview
15.2. Western Europe Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Connected Television (TV) Market

16.1. UK Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Connected Television (TV) Market

17.1. Germany Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Connected Television (TV) Market

18.1. France Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Connected Television (TV) Market

19.1. Italy Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Connected Television (TV) Market

20.1. Spain Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Connected Television (TV) Market

21.1. Eastern Europe Connected Television (TV) Market Overview
21.2. Eastern Europe Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Connected Television (TV) Market

22.1. Russia Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Connected Television (TV) Market

23.1. North America Connected Television (TV) Market Overview
23.2. North America Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Connected Television (TV) Market

24.1. USA Connected Television (TV) Market Overview
24.2. USA Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Connected Television (TV) Market

25.1. Canada Connected Television (TV) Market Overview
25.2. Canada Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Connected Television (TV) Market

26.1. South America Connected Television (TV) Market Overview
26.2. South America Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Connected Television (TV) Market

27.1. Brazil Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Connected Television (TV) Market

28.1. Middle East Connected Television (TV) Market Overview
28.2. Middle East Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Connected Television (TV) Market

29.1. Africa Connected Television (TV) Market Overview
29.2. Africa Connected Television (TV) Market, Segmentation By Screen Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Connected Television (TV) Market, Segmentation By Platform Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Connected Television (TV) Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Connected Television (TV) Market Competitive Landscape And Company Profiles

30.1. Connected Television (TV) Market Competitive Landscape
30.2. Connected Television (TV) Market Company Profiles
- 30.2.1. Apple Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Samsung Electronics Co. Ltd.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Sony Corporation
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Hitachi Ltd.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. LG Electronics Inc.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Connected Television (TV) Market Other Major And Innovative Companies

31.1. Panasonic Corporation
31.2. Haier Group
31.3. Xiaomi Corporation
31.4. Toshiba Corporation
31.5. Koninklijke Philips N.V.
31.6. Sharp Corporation
31.7. TCL Technology Group Corporation
31.8. Westinghouse Electric Corporation
31.9. Hisense Visual Technology Co Ltd
31.10. Konka Group Co. Ltd.
31.11. JVC Kenwood Corporation
31.12. Vizio Inc.
31.13. OnePlus Technology (Shenzhen) Co. Ltd.
31.14. Bang & Olufsen A/S
31.15. Skyworth Digital Holdings Limited

32. Global Connected Television (TV) Market Competitive Benchmarking

33. Global Connected Television (TV) Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Connected Television (TV) Market

35. Connected Television (TV) Market Future Outlook and Potential Analysis

35.1 Connected Television (TV) Market In 2028 - Countries Offering Most New Opportunities
35.2 Connected Television (TV) Market In 2028 - Segments Offering Most New Opportunities
35.3 Connected Television (TV) Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer