Connected TV Market - By Screen Size (Less than 30 inches, 30 inches to 50 inches, 50 inches to 70 inches, Above 70 inches), By Technology, By Screen Type, By Resolution, By End-use, By Distribution Channel & Forecast, 2024 - 2032

Global Connected TV Market will witness 9.5% CAGR between 2024 and 2032 due to the rising addition of advanced features and the enhanced convenience offered by these televisions. Modern connected TVs are equipped with a range of innovative features such as smart interfaces, voice control, and seamless integration with streaming services and smart home devices. These advancements provide users with an intuitive and personalized viewing experience, making it easier to access and manage content from multiple sources. For instance, in June 2024, Google introduced new ad placement options for connected TV sets through its Google TV network. This innovative feature allowed advertisers to display their ads on select smart TVs and OTT devices, expanding their reach across a broader range of connected TV platforms.

The convenience factor plays a significant role in driving market demand. Connected TVs simplify the user experience by consolidating various functions into a single device, eliminating the need for multiple remote controls or external media players. Additionally, the ability to stream content directly from the internet and connect to other smart devices adds a layer of versatility and ease of use. As consumers increasingly seek integrated and user-friendly entertainment solutions, the Connected TV Market is poised for continued growth.

The overall Connected TV Industry is classified based on the screen size, technology, screen type, resolution, end-use, distribution channel, and region.

Based on screen size, the connected TV market from the 50 to 70 inches segment will register a commendable CAGR from 2024 to 2032. These larger screens offer enhanced picture quality and detail, making them popular among consumers who seek a premium home theater experience. As content consumption shifts towards high-definition and 4K resolutions, larger connected TVs become more desirable. Additionally, their size is ideal for modern living spaces, where people prefer larger displays for streaming services, gaming, and interactive media. This growing preference is driving significant market growth in this segment.

In terms of technology, the OLED segment will witness an appreciable growth from 2024 to 2032. OLED screens deliver exceptional color accuracy, contrast, and brightness, enhancing the viewing experience with deep blacks and vibrant colors. This technology also allows for ultra-thin and flexible screens, making OLED TVs a preferred choice for premium home entertainment setups. As consumers increasingly seek high-end, immersive viewing experiences, the appeal of OLED-connected TVs grows. This trend is further fueled by advancements in OLED technology and a broadening range of available models, driving significant demand in the Connected TV Market.

Europe connected TV market will exhibit a notable CAGR from 2024 to 2032. European consumers are embracing connected TVs for their ability to access a wide range of digital content, including high-definition and 4K programming. The growing popularity of OTT platforms and video-on-demand services further fuels this demand. Additionally, advancements in TV technology, such as improved user interfaces and integration with smart home systems, enhance the appeal of connected TVs. As European households prioritize digital convenience and entertainment, the market for connected TVs continues to expand.