Personalized Learning Global Market Report 2024

Description

Personalized learning entails an educational approach that tailors the learning journey for each student, taking into account their individual strengths, needs, skills, and interests. This method harnesses technology, data analysis, and instructional strategies to craft personalized learning experiences, thereby enhancing student engagement, motivation, and achievement.

The primary components of personalized learning include platforms and services. Platforms serve as digital frameworks or infrastructures that lay the groundwork for deploying various applications, services, or processes. These platforms can accommodate self-paced or instructor-led learning experiences across a range of applications, including personal and commercial endeavors. They find utility across diverse end-user domains such as higher education, kindergarten through 12th grade, academia, and other sectors.

The personalized learning market research report is one of a series of new reports from The Business Research Company that provides personalized learning market statistics, including personalized learning industry global market size, regional shares, competitors with a personalized learning market share, detailed personalized learning market segments, market trends and opportunities, and any further data you may need to thrive in the personalized learning industry. This personalized learning market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personalized learning market size has grown exponentially in recent years. It will grow from $3.76 billion in 2023 to $4.74 billion in 2024 at a compound annual growth rate (CAGR) of 26.2%. The growth observed during the historic period can be attributed to several key factors. These include the enactment of special education legislation and inclusion policies, a rising demand for alternative education models, increased parental advocacy for personalized learning approaches, and the emergence of grassroots movements advocating for educational inclusivity and diversity.

The personalized learning market size is expected to see exponential growth in the next few years. It will grow to $12.13 billion in 2028 at a compound annual growth rate (CAGR) of 26.5%. The anticipated growth in the forecast period can be attributed to several drivers. These include the expansion of data analytics capabilities within the education sector, the increasing globalization and emphasis on cross-cultural collaboration in learning environments, and the growing demand for customization and differentiation in educational experiences. Major trends expected in the forecast period encompass the integration of augmented and virtual reality applications into educational settings, the development of personalized learning pathways tailored to individual student needs and preferences, and a heightened focus on ethical and inclusive practices in the implementation of personalized learning approaches.

The burgeoning online education sector is poised to drive significant growth within the personalized learning market in the foreseeable future. Online education, characterized by the delivery of educational content, instruction, and support through digital technology and the Internet, is witnessing remarkable expansion owing to its accessibility, flexibility, and cost-effectiveness, enabling learners to engage in studies from any location at their own pace. This paradigm shift towards online education is fostering personalized learning by equipping educators with the requisite tools, flexibility, and infrastructure to optimize student engagement and academic success. Personalized learning in the online realm enables learners to embark on customized learning trajectories tailored to their existing knowledge, skills, and educational objectives. For instance, data from the World Economic Forum indicates a substantial surge in new student registrations on the online learning platform Coursera, soaring from 71 million in 2020 to 92 million in 2021, highlighting the accelerating momentum of online education and its pivotal role in propelling the personalized learning market forward.

Prominent players within the personalized learning market are directing their efforts towards integrating artificial intelligence (AI) into personalized learning methodologies to deliver hyper-personalized and compelling learning experiences to students. AI-driven personalized learning entails harnessing AI technologies to customize educational experiences in alignment with individual student needs, preferences, and learning styles. For instance, BYJU'S, an India-based educational technology company, introduced BYJU'S WIZ, a platform leveraging generative artificial intelligence (AI) to furnish students with personalized learning encounters. The WIZ suite encompasses three AI transformer models, including BADRI, MathGPT, and TeacherGPT. BADRI, a predictive AI model, adeptly discerns a student's strengths and weaknesses at a granular level. MathGPT furnishes precise solutions to intricate mathematical challenges, whereas TeacherGPT offers tailored guidance to students. This trio of AI models boasts an impressive 90% accuracy rate in predicting a student's knowledge state, effectively identifying misconceptions, learning lacunae, or errors along the educational journey.

In March 2021, McGraw Hill, a US-based publishing company, finalized the acquisition of Kidaptive Inc., underscoring its commitment to enhancing personalized learning experiences by integrating Kidaptive's innovative solutions within McGraw Hill's educational offerings. Kidaptive Inc., a US-based developer of an adaptive learning platform, has carved a niche in empowering learners of all ages through its personalized learning solutions, aligning seamlessly with McGraw Hill's mission to deliver cutting-edge educational experiences.

Major companies operating in the personalized learning market are Google Plc, Wolters Kluwer N.V., Pearson Education, McGraw-Hill Education Inc., K12 Inc., Scholastic Corporation, Cengage Learning Holdings II Inc., Chegg Inc., Blackboard Inc., PowerSchool, Udemy Inc., Coursera Inc., Duolingo, Rosetta Stone, Desire2Learn Corporation, Codecademy Inc., Udacity Inc., Quizlet Inc., Discovery Education, Edgenuity Inc., Khan Academy Inc., Dreambox Learning Inc., NoRedInk Inc., Knewton Inc., Brainly Inc.

North America was the largest region in the personalized learning market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personalized learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personalized learning market includes revenues earned by entities by providing services such as personal learning plans, learning assessments, professional development, and student support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Including: 1) By Component: Platform; Services
2) By Delivery Mode: Self-Paced; Instructor-Led
3) By Application: Personal; Commercial
4) By End-User: Higher Education; kindergarten-12th grade; Academic
Covering: Google Plc; Wolters Kluwer N.V; Pearson Education; McGraw-Hill Education Inc.; K12 Inc.

Product Code: r17413

1. Executive Summary

2. Personalized Learning Market Characteristics

3. Personalized Learning Market Trends And Strategies

4. Personalized Learning Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Personalized Learning Market Size and Growth

5.1. Global Personalized Learning Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Personalized Learning Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Personalized Learning Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Personalized Learning Market Segmentation

6.1. Global Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Platform
Services
6.2. Global Personalized Learning Market, Segmentation By Delivery Mode, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Self-Paced
Instructor-Led
6.3. Global Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Personal
Commercial
6.4. Global Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Higher Education
kindergarten-12th grade
Academic
Others End-Users

7. Personalized Learning Market Regional And Country Analysis

7.1. Global Personalized Learning Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Personalized Learning Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Personalized Learning Market

8.1. Asia-Pacific Personalized Learning Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Personalized Learning Market

9.1. China Personalized Learning Market Overview
9.2. China Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Personalized Learning Market

10.1. India Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Personalized Learning Market

11.1. Japan Personalized Learning Market Overview
11.2. Japan Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Personalized Learning Market

12.1. Australia Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Personalized Learning Market

13.1. Indonesia Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Personalized Learning Market

14.1. South Korea Personalized Learning Market Overview
14.2. South Korea Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Personalized Learning Market

15.1. Western Europe Personalized Learning Market Overview
15.2. Western Europe Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Personalized Learning Market

16.1. UK Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Personalized Learning Market

17.1. Germany Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Personalized Learning Market

18.1. France Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Personalized Learning Market

19.1. Italy Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Personalized Learning Market

20.1. Spain Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Personalized Learning Market

21.1. Eastern Europe Personalized Learning Market Overview
21.2. Eastern Europe Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Personalized Learning Market

22.1. Russia Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Personalized Learning Market

23.1. North America Personalized Learning Market Overview
23.2. North America Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Personalized Learning Market

24.1. USA Personalized Learning Market Overview
24.2. USA Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Personalized Learning Market

25.1. Canada Personalized Learning Market Overview
25.2. Canada Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Personalized Learning Market

26.1. South America Personalized Learning Market Overview
26.2. South America Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Personalized Learning Market

27.1. Brazil Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Personalized Learning Market

28.1. Middle East Personalized Learning Market Overview
28.2. Middle East Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Personalized Learning Market

29.1. Africa Personalized Learning Market Overview
29.2. Africa Personalized Learning Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Personalized Learning Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Personalized Learning Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Personalized Learning Market Competitive Landscape And Company Profiles

30.1. Personalized Learning Market Competitive Landscape
30.2. Personalized Learning Market Company Profiles
- 30.2.1. Google Plc
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Wolters Kluwer N.V.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Pearson Education
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. McGraw-Hill Education Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. K12 Inc.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Personalized Learning Market Other Major And Innovative Companies

31.1. Scholastic Corporation
31.2. Cengage Learning Holdings II Inc.
31.3. Chegg Inc.
31.4. Blackboard Inc.
31.5. PowerSchool
31.6. Udemy Inc.
31.7. Coursera Inc.
31.8. Duolingo
31.9. Rosetta Stone
31.10. Desire2Learn Corporation
31.11. Codecademy Inc.
31.12. Udacity Inc.
31.13. Quizlet Inc.
31.14. Discovery Education
31.15. Edgenuity Inc.

32. Global Personalized Learning Market Competitive Benchmarking

33. Global Personalized Learning Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Personalized Learning Market

35. Personalized Learning Market Future Outlook and Potential Analysis

35.1 Personalized Learning Market In 2028 - Countries Offering Most New Opportunities
35.2 Personalized Learning Market In 2028 - Segments Offering Most New Opportunities
35.3 Personalized Learning Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer