Active Geofencing Global Market Report 2024

Description

Active geofencing is a location-based technology that establishes virtual boundaries, known as 'geofences', around specific geographic areas. These geofences trigger predetermined actions or notifications when a mobile device or asset enters or exits the defined area in real-time. Operators utilize this technology to deliver targeted advertisements or customized messages directly to users when their device enters a designated geographical area.

The primary categories of active geofencing are fixed and mobile. Fixed active geofencing involves setting up static virtual boundaries around particular locations and activating actions or notifications when devices enter or leave these predefined areas. It encompasses various components, including hardware, services, and software, and utilizes technologies such as cellular networks, GPS, RFID, and WIFI. Active geofencing finds applications across organizations of various sizes, ranging from large enterprises to small and medium-sized businesses, across a multitude of industries, including banking, financial services, insurance, retail, defense, government, healthcare, industrial manufacturing, transportation, logistics, and more.

The active geofencing market research report is one of a series of new reports from The Business Research Company that provides active geofencing market statistics, including active geofencing industry global market size, regional shares, competitors with an active geofencing market share, detailed active geofencing market segments, market trends and opportunities, and any further data you may need to thrive in the active geofencing industry. This active geofencing market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The active geofencing market size has grown exponentially in recent years. It will grow from $1.46 billion in 2023 to $1.77 billion in 2024 at a compound annual growth rate (CAGR) of 21.4%. The growth witnessed in the historic period can be attributed to several factors. These include the proliferation of smartphone usage, an increasing demand for personalized marketing approaches, the expansion of location-based services (LBS), a growing need for real-time consumer engagement, and the widening adoption of data analytics in marketing strategies.

The active geofencing market size is expected to see exponential growth in the next few years. It will grow to $3.88 billion in 2028 at a compound annual growth rate (CAGR) of 21.7%. The anticipated growth in the forecast period can be attributed to several key drivers. These include the expansion of smart city initiatives, the rise in mobile commerce transactions, a heightened focus on hyper-local marketing strategies, an increasing demand for contactless retail experiences, and the growth of location-based gaming. Major trends expected during this period encompass the emergence of hyper-personalized marketing campaigns, the utilization of virtual geofencing for remote engagement, the integration of geofencing technology in supply chain management processes, and the incorporation of geofencing with voice assistants and smart speakers to enhance user experiences.

The burgeoning adoption of mobile devices is poised to be a driving force behind the expansion of the active geofencing market in the foreseeable future. Mobile devices, encompassing a wide array of portable electronic gadgets tailored for wireless communication and data transmission, are witnessing a surge in adoption propelled by various factors including the widespread availability of 4G LTE and 5G networks, the burgeoning e-commerce landscape, and enhanced affordability, rendering them accessible to a broader global audience. Leveraging the capabilities of mobile devices, active geofencing garners precise location data, facilitates instantaneous communication, and offers a user-friendly interface for seamless interaction with geofencing systems. A report by the GSM Association in February 2022 highlighted a global count of 5.3 billion mobile service subscriptions by the end of 2021, with projections anticipating an additional 400 million new subscribers by 2025. Consequently, the escalating adoption of mobile devices stands as a pivotal driver propelling the growth trajectory of the active geofencing market.

Major players in the active geofencing market are intensifying their efforts towards the development of sophisticated solutions, exemplified by innovations such as the geofence buzzer solution, aimed at enhancing real-time alerting capabilities for businesses and organizations. The geofence buzzer solution, a notable advancement in active geofencing technology, furnishes users with real-time alerts or notifications upon the entry or exit of a device from predefined geographic boundaries, leveraging GPS or other location-based technologies. For instance, Tagmarshal, a US-based developer of a B2B golf course optimization platform, introduced the Geofence Buzzer solution in June 2021 to actively manage cart tracking and geofencing compliance on golf courses. This pioneering system emits an audible warning signal when a golf cart veers off the designated cart path, aiming to bolster pace-of-play management by providing visual and auditory alerts to players through 2Way screens upon geofence breaches. This technology presents an effective mechanism for ensuring adherence to geofencing regulations and streamlining cart control on golf courses.

In June 2023, Lionfield Capital, a US-based private investment company, completed the acquisition of Mudshare, underscoring a strategic move aimed at augmenting Mudshare's capabilities and footprint in the tech ecosystem, particularly within the civic tech sector. This acquisition is poised to bolster Mudshare's position as a leading provider of marketing technology solutions, including active geofencing and peer-to-peer texting services. By empowering marketers to harness geofencing technology for targeted advertising and communication strategies, Mudshare facilitates meaningful connections and communication for impactful civic causes, aligning seamlessly with Lionfield Capital's strategic vision of fostering innovation and driving growth within the tech landscape.

Major companies operating in the active geofencing market are Apple Inc., Google LLC, Samsung Electronics Co., Microsoft Corporation, AT&T Inc., Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, Qualcomm Incorporated, Salesforce Inc., Nokia Corporation, SZ DJI Technology Co., Esri, Upland Software Inc., Simpli.fi, Bluedot Innovation Pty Ltd, Infillion PaeDae Inc., Radar Labs Inc., Pulsate Ltd., tado GmbH, Aware360 Ltd., LocationSmart, Mapcite, mSpy

North America was the largest region in the active geofencing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active geofencing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the active geofencing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The active geofencing market consists of revenues earned by entities by providing services such as real-time location tracking, location-based marketing, analytics and reporting, and customer engagement and loyalty programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The active geofencing market also includes sales of products such as Bluetooth beacons, Near Field Communication (NFC) tags, geolocation sensors, and satellite-based navigation systems. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Including: 1) By Type: Fixed; Mobile
2) By Component: Hardware; Services; Software
3) By Communication Technology: Cellular; Global Positioning System (GPS); Radio Frequency Identification (RFID); Wireless Fidelity (Wi-Fi)
4) By Organization Size: Large-Scale Businesses; Small-Scale And Medium-Scale Businesses
5) By End-User Industry: Banking Financial Services And Insurance; Retail; Defense, Government And Military; Healthcare; Industrial Manufacturing; Transportation And Logistics
Covering: Apple Inc.; Google LLC; Samsung Electronics Co; Microsoft Corporation; AT&T Inc.

Product Code: r17270

1. Executive Summary

2. Active Geofencing Market Characteristics

3. Active Geofencing Market Trends And Strategies

4. Active Geofencing Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Active Geofencing Market Size and Growth

5.1. Global Active Geofencing Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Active Geofencing Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Active Geofencing Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Active Geofencing Market Segmentation

6.1. Global Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Fixed
Mobile
6.2. Global Active Geofencing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Hardware
Services
Software
6.3. Global Active Geofencing Market, Segmentation By Communication Technology, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Cellular
Global Positioning System (GPS)
Radio Frequency Identification (RFID)
Wireless Fidelity (WIFI)
6.4. Global Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Large-Scale Businesses
Small-Scale And Medium-Scale Businesses
6.5. Global Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Banking Financial Services And Insurance
Retail
Defense, Government, And Military
Healthcare
Industrial Manufacturing
Transportation And Logistics
Other End-User Industries

7. Active Geofencing Market Regional And Country Analysis

7.1. Global Active Geofencing Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Active Geofencing Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Active Geofencing Market

8.1. Asia-Pacific Active Geofencing Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Active Geofencing Market

9.1. China Active Geofencing Market Overview
9.2. China Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Active Geofencing Market

10.1. India Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Active Geofencing Market

11.1. Japan Active Geofencing Market Overview
11.2. Japan Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Active Geofencing Market

12.1. Australia Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Active Geofencing Market

13.1. Indonesia Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Active Geofencing Market

14.1. South Korea Active Geofencing Market Overview
14.2. South Korea Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Active Geofencing Market

15.1. Western Europe Active Geofencing Market Overview
15.2. Western Europe Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Active Geofencing Market

16.1. UK Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Active Geofencing Market

17.1. Germany Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Active Geofencing Market

18.1. France Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Active Geofencing Market

19.1. Italy Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Active Geofencing Market

20.1. Spain Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Active Geofencing Market

21.1. Eastern Europe Active Geofencing Market Overview
21.2. Eastern Europe Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Active Geofencing Market

22.1. Russia Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Active Geofencing Market

23.1. North America Active Geofencing Market Overview
23.2. North America Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Active Geofencing Market

24.1. USA Active Geofencing Market Overview
24.2. USA Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Active Geofencing Market

25.1. Canada Active Geofencing Market Overview
25.2. Canada Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Active Geofencing Market

26.1. South America Active Geofencing Market Overview
26.2. South America Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Active Geofencing Market

27.1. Brazil Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Active Geofencing Market

28.1. Middle East Active Geofencing Market Overview
28.2. Middle East Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Active Geofencing Market

29.1. Africa Active Geofencing Market Overview
29.2. Africa Active Geofencing Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Active Geofencing Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Active Geofencing Market, Segmentation By End-User Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Active Geofencing Market Competitive Landscape And Company Profiles

30.1. Active Geofencing Market Competitive Landscape
30.2. Active Geofencing Market Company Profiles
- 30.2.1. Apple Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Google LLC
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Samsung Electronics Co.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Microsoft Corporation
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. AT&T Inc.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Active Geofencing Market Other Major And Innovative Companies

31.1. Intel Corporation
31.2. International Business Machines Corporation (IBM)
31.3. Cisco Systems Inc.
31.4. Oracle Corporation
31.5. Qualcomm Incorporated
31.6. Salesforce Inc.
31.7. Nokia Corporation
31.8. SZ DJI Technology Co.
31.9. Esri
31.10. Upland Software Inc.
31.11. Simpli.fi
31.12. Bluedot Innovation Pty Ltd
31.13. Infillion PaeDae Inc.
31.14. Radar Labs Inc.
31.15. Pulsate Ltd.

32. Global Active Geofencing Market Competitive Benchmarking

33. Global Active Geofencing Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Active Geofencing Market

35. Active Geofencing Market Future Outlook and Potential Analysis

35.1 Active Geofencing Market In 2028 - Countries Offering Most New Opportunities
35.2 Active Geofencing Market In 2028 - Segments Offering Most New Opportunities
35.3 Active Geofencing Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer