Orange juice is a fruit liquid extracted from the interior of an orange, after it has been squeezed, pressed or crushed, and is abundant in vitamins, minerals and antioxidants. It is a healthy beverage that helps improve immunity and promotes bone formation, gum health and wound healing.
The orange juice market consists of sales of orange juice by entities (organizations, sole traders and partnerships) that produce orange juice in various forms.
The global orange juice market was valued at $3,686.4 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 5.0%.
Rapid Growth In Ecommerce
The rising demand for e-commerce drove the growth of the orange juice market during the historic period. The increasing purchase of goods online allows for a wider reach of various beverage items and also helps in generating awareness related to a number of organic drinks, such as orange juice. For instance, according to a 2021 report by UNCTAD (United Nations Conference on Trade and Development), an intergovernmental organization within the United Nations Secretariat that promotes the interests of developing countries in world trade, online retail sales grew markedly in several countries, with the Republic of Korea reporting the highest share at 25.9% in 2020, up from 20.8% the year before. In countries such as India, for instance, e-commerce portals have boosted the sales of various goods, by giving larger exposure to producers who were confined to one geography. Further, COVID-19-related boosts in online shopping resulted in U.S. ecommerce growth to 32% in 2020, to reach $790 billion, up from $598 billion in 2019. Therefore, the increasing e-commerce market ensures the greater availability and reach of orange juice, driving the orange juice market.
Focus On Improved Labelling To Introduce Sustainable And Transparent Labeling Practices
Companies in the orange juice market are focusing on improving their labelling and using sustainable labeling practices. Organic beverages including orange juice have grown into a multi-million-dollar industry and are commanding a larger share of the overall beverage market. As the world becomes more health conscious, consumers are looking for organic beverages. For these products to truly appeal to organic shoppers, the food packaging labels should be environmentally friendly as well. The emphasis on labelling and packing has shifted to sustainability and clear labelling, with minimal designs. For instance, according to research on Packaging and Consumer Behavior in 2020, 38% of consumers were willing to purchase a newly launched product with clear product information. To reduce the amount wasted, organic packaging companies try to package the product using as little material as possible. Some companies opt for plain, labeled plastic bags over any type of eye-catching packaging. These clear bags also allow consumers to see the product before they buy it, offering an added sense of transparency. While packaging organic beverages, companies try to include information about purity and a tamper evident seal, ensuring the customer that products are free from artificial additives or preservatives.
The global orange juice market is fairly concentrated, with a small number of large players dominating the market. The top ten competitors in the market made up to 38.3% of the total market in 2022.
Orange Juice Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global orange juice market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for orange Juice? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The orange Juice market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider orange juice market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by product type, by category, by packaging and by distribution channel.
- Key Trends- Highlights the major trends shaping the orange juice market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on the global and regional markets, providing strategic insights for businesses in the orange juice market.
- Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by product type, by category, by packaging and by distribution channel in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies - Details on the company profiles of other major and innovative companies.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations - This section includes recommendations for orange juice providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Product Type: Frozen Concentrated Orange Juice; Not from Concentrate; Canned Orange Juice; Fresh-Squeezed Orange Juice; Dehydrated Orange Juice; Other Product Type.
- 2) By Category: Organic; Conventional
- 3) By Packaging: Cartons; Polypropylene (PP) Material Bottles; Metal Cans; Other Packaging
- 4) By Distribution Channel: Food and Beverage Industry; Food Service Providers; Supermarkets; Hypermarkets; Convenience Stores; Specialty Food Stores; Online Retail
- Companies Mentioned: Coca-Cola Company; Tropicana Beverage Group; Florida's Natural; Whole Foods Market, Inc.; Welch Foods Inc.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; orange juice indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.