Location-based Advertising Global Market Report 2024

Description

Location-based advertising is a form of advertising that seamlessly combines mobile advertising with location-based services. Leveraging technology, this advertising approach accurately determines a consumer's location and delivers location-specific advertisements. This enables organizations to offer personalized content to individuals based on their physical location, enhancing the relevance and effectiveness of the advertising message.

The primary types of location-based advertising encompass geotargeting, geofencing, beaconing, mobile targeting, and geo-conquesting. Geotargeting involves delivering content or advertisements to a specific audience based on their geographical location, determined through methods such as the global positioning system, internet protocol addresses, or device information. Various advertisement types include push and pull advertising, utilized for promotions such as banner displays, pop-up promotions, video promotions, search result promotions, emails and messages, social media content promotions, and voice-calling promotions. Geotargeting finds applications in retail outlets, public spaces, airports, and other areas, catering to diverse industry verticals including retail, hospitality, healthcare, banking, financial services and insurance (BFSI), education, technology and media, transportation and logistics, automotive, among others.

The location-based advertising research report is one of a series of new reports from The Business Research Company that provides location-based advertising market statistics, including the location-based advertising industry's global market size, regional shares, competitors with an location-based advertising market share, detailed location-based advertising market segments, market trends and opportunities, and any further data you may need to thrive in the location-based advertising industry. This location-based advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The location-based advertising market size has grown rapidly in recent years. It will grow from $105.74 billion in 2023 to $123.34 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth observed in the historical period can be attributed to several factors, including the ascent of location-based social platforms, the emergence of smart cities and the Internet of Things (IoT), consumer demand for personalized experiences, an increased desire for personalized advertising, and the heightened adoption of dynamic creative optimization (DCO). These factors collectively contributed to the expansion of location-based advertising during that timeframe.

The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $225.96 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The anticipated growth in the forecast period can be attributed to factors such as increased mobile device penetration, widespread adoption of 5G technology, the surge in e-commerce services, the availability of real-time customer location data, and a deeper understanding of customer behavior. Key trends expected in the forecast period encompass advancements in geolocation technology, integration with artificial intelligence (AI) and machine learning (ML), real-time bidding (RTB), augmented reality (AR) advertising, and the utilization of location intelligence platforms. These trends collectively contribute to the evolving landscape of location-based advertising.

The upward trajectory in mobile device usage is anticipated to drive the expansion of the location-based advertising market. Mobile devices, offering continuous internet connectivity, enable location-based advertising through the utilization of global positioning system technology. This facilitates the delivery of targeted and pertinent ads to users based on their real-time geographic location. As of February 2024, Uswitch Limited reported a 3.8% increase in mobile connections in the UK, reaching 71.8 million connections compared to 2021. The projection for 2025 indicates that 95% of the UK's population, approximately 65 million people, will own smartphones, underscoring the substantial impact of mobile device proliferation on the growth of the location-based advertising market.

Prominent players in the location-based advertising market are channeling their efforts into the development of cutting-edge technological solutions, including sophisticated location-based advertising platforms. These platforms, serving as digital marketing tools, harness geographic information sourced from mobile devices or other channels to deliver precise and targeted advertisements. A case in point is the initiative by Moovit, an Israel-based mobile advertising company, which introduced a novel location-based advertising platform in July 2022. This platform empowers brands to engage with transit riders in real-time, enabling advertisers to target Moovit users based on their current location and route points during their journeys. Notably, this advertising platform prioritizes user privacy by adhering to the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), requiring user consent for location tracking with the option to withdraw it at any time.

In October 2021, Reveal Mobile, a US-based software company, acquired Mira Analytics. This acquisition enhances Reveal's capabilities in offering a comprehensive ad tech Software as a Service (SaaS) platform, specifically catering to attribution reports in diverse marketing campaigns. Mira Analytics, a US-based location intelligence startup, specializes in out-of-home (OOH) advertising, contributing to Reveal Mobile's broader positioning in the location-based advertising landscape.

Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc, Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc, AdMoove SAS, Adello Inc.

North America was the largest region in the location-based advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the location-based advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location-based advertising market includes revenues earned by entities by providing services, such as location-based analytics, tracking, and place-based targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Location-based Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on location-based advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
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Where is the largest and fastest growing market for location-based advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The location-based advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) By Type: Geotargeting; Geofencing; Beaconing; Mobile Targeting; Geo-conquesting
2) By Advertisement Type: Push Advertising; Pull Advertising
3) By Promotion Type: Banner Display And Pop-ups Promotion; Video Promotion; Search Result Promotion; E-mail And Messages; Social Media Content Promotion; Voice Calling Promotion
4) By Application: Retail Outlets; Public Spaces; Airports; Other Applications
5) By Industry Vertical: Retail; Hospitality; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Technology And Media; Transportation And Logistics; Automotive; Other Industry Verticals
Companies Mentioned: Google LLC; Microsoft Corporation; Facebook (Meta Platforms Inc.); International Business Machines (IBM) Corporation; Oracle Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r17138

1. Executive Summary

2. Location-based Advertising Market Characteristics

3. Location-based Advertising Market Trends And Strategies

4. Location-based Advertising Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Location-based Advertising Market Size and Growth

5.1. Global Location-based Advertising Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Location-based Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Location-based Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Location-based Advertising Market Segmentation

6.1. Global Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Geotargeting
Geofencing
Beaconing
Mobile Targeting
Geo-conquesting
6.2. Global Location-based Advertising Market, Segmentation By Advertisement Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Push Advertising
Pull Advertising
6.3. Global Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Banner Display And Pop-ups Promotion
Video Promotion
Search Result Promotion
E-mail And Messages
Social Media Content Promotion
Voice Calling Promotion
6.4. Global Location-based Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Retail Outlets
Public Spaces
Airports
Other Applications
6.5. Global Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Retail
Hospitality
Healthcare
Banking, Financial Services And Insurance (BFSI)
Education
Technology And Media
Transportation And Logistics
Automotive
Other Industry Verticals

7. Location-based Advertising Market Regional And Country Analysis

7.1. Global Location-based Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Location-based Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Location-based Advertising Market

8.1. Asia-Pacific Location-based Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Location-based Advertising Market

9.1. China Location-based Advertising Market Overview
9.2. China Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Location-based Advertising Market

10.1. India Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Location-based Advertising Market

11.1. Japan Location-based Advertising Market Overview
11.2. Japan Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Location-based Advertising Market

12.1. Australia Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Location-based Advertising Market

13.1. Indonesia Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Location-based Advertising Market

14.1. South Korea Location-based Advertising Market Overview
14.2. South Korea Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Location-based Advertising Market

15.1. Western Europe Location-based Advertising Market Overview
15.2. Western Europe Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Location-based Advertising Market

16.1. UK Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Location-based Advertising Market

17.1. Germany Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Location-based Advertising Market

18.1. France Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Location-based Advertising Market

19.1. Italy Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Location-based Advertising Market

20.1. Spain Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Location-based Advertising Market

21.1. Eastern Europe Location-based Advertising Market Overview
21.2. Eastern Europe Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Location-based Advertising Market

22.1. Russia Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Location-based Advertising Market

23.1. North America Location-based Advertising Market Overview
23.2. North America Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Location-based Advertising Market

24.1. USA Location-based Advertising Market Overview
24.2. USA Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Location-based Advertising Market

25.1. Canada Location-based Advertising Market Overview
25.2. Canada Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Location-based Advertising Market

26.1. South America Location-based Advertising Market Overview
26.2. South America Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Location-based Advertising Market

27.1. Brazil Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Location-based Advertising Market

28.1. Middle East Location-based Advertising Market Overview
28.2. Middle East Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Location-based Advertising Market

29.1. Africa Location-based Advertising Market Overview
29.2. Africa Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Location-based Advertising Market Competitive Landscape And Company Profiles

30.1. Location-based Advertising Market Competitive Landscape
30.2. Location-based Advertising Market Company Profiles
- 30.2.1. Google LLC
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Microsoft Corporation
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Facebook (Meta Platforms Inc.)
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. International Business Machines (IBM) Corporation
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Oracle Corporation
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Location-based Advertising Market Other Major And Innovative Companies

31.1. Salesforce Inc.
31.2. Adobe Inc.
31.3. The Proximus Group
31.4. Epsilon Data Management LLC
31.5. Yelp Inc.
31.6. Yext Inc
31.7. Telenav Inc.
31.8. Skyhook Interactive
31.9. Foursquare Labs Inc.
31.10. Near Intelligence Inc.
31.11. Knorex Inc.
31.12. Telenity
31.13. GroundTruth
31.14. PlaceIQ
31.15. Emodo (Placecast)

32. Global Location-based Advertising Market Competitive Benchmarking

33. Global Location-based Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Location-based Advertising Market

35. Location-based Advertising Market Future Outlook and Potential Analysis

35.1 Location-based Advertising Market In 2028 - Countries Offering Most New Opportunities
35.2 Location-based Advertising Market In 2028 - Segments Offering Most New Opportunities
35.3 Location-based Advertising Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer