Location-based Advertising Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031

Description

Persistence Market Research has recently released a comprehensive report on the worldwide market for location-based advertising. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global location-based advertising market from 2024 to 2031.

Key Insights:

Location-based Advertising Market Size (2024E): US$ 107.61 Bn
Projected Market Value (2031F): US$ 283.28 Bn
Global Market Growth Rate (CAGR 2024 to 2031): 14.8%

Location-based Advertising Market - Report Scope:

Location-based advertising is a form of targeted advertising that leverages a consumer's geographical location to deliver customized and relevant content through mobile devices, digital signage, or other location-sensitive platforms. The growth of location-based advertising is driven by advancements in mobile technology, GPS tracking, and data analytics, allowing advertisers to deliver more personalized and efficient campaigns. This market serves a variety of industries, including retail, entertainment, travel, and hospitality, enabling businesses to enhance customer engagement and drive sales through location-targeted ads.

Market Growth Drivers:

The global location-based advertising market is propelled by several key factors, including the increasing adoption of smartphones, the rise of location-based services (LBS), and advancements in geolocation technologies. The proliferation of mobile applications and the increasing use of GPS tracking in smartphones have created significant opportunities for advertisers to reach consumers with relevant offers based on their real-time location. Furthermore, the growing consumer preference for personalized advertising and the integration of artificial intelligence (AI) and machine learning (ML) technologies are further boosting the effectiveness of location-based advertising campaigns. As businesses seek more precise ways to target potential customers, location-based advertising has emerged as a crucial tool for driving higher conversion rates and improving return on investment (ROI).

Market Restraints:

Despite promising growth prospects, the location-based advertising market faces challenges related to privacy concerns and regulatory compliance. Increasing consumer awareness regarding data privacy issues has led to heightened scrutiny of location tracking practices, with several countries enacting stricter privacy laws to protect personal data. The implementation of regulations such as the General Data Protection Regulation (GDPR) in Europe and similar laws in other regions has created compliance challenges for companies involved in location-based advertising. Additionally, consumers' reluctance to share their location data due to privacy concerns may hinder the widespread adoption of location-based advertising, affecting its market potential.

Market Opportunities:

The location-based advertising market presents significant growth opportunities driven by innovations in technology and evolving consumer preferences. The integration of augmented reality (AR) and virtual reality (VR) in location-based advertising is expected to revolutionize the way businesses engage with consumers, providing immersive and interactive experiences. Moreover, the growth of smart cities and the increasing use of Internet of Things (IoT) devices create new avenues for advertisers to target consumers in urban environments. With the expansion of 5G networks, real-time location tracking and personalized advertising will become more accurate and timely, further enhancing the effectiveness of location-based campaigns. Businesses can capitalize on these opportunities by investing in cutting-edge technologies and leveraging data analytics to optimize their advertising strategies.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the location-based advertising market globally?
How are advancements in mobile technology and data analytics reshaping the location-based advertising landscape?
What are the privacy concerns associated with location-based advertising, and how are businesses addressing them?
Which industries are adopting location-based advertising the most, and how are they benefiting?
What are the emerging trends in the location-based advertising market, and how will they shape the future of the industry?

Competitive Intelligence and Business Strategy:

Leading players in the global location-based advertising market, including Google LLC, Apple Inc., and Facebook Inc., are focusing on innovation, strategic acquisitions, and partnerships to strengthen their market positions. These companies invest in advanced technologies such as AI, machine learning, and geolocation analytics to enhance their advertising solutions and offer better-targeted campaigns. Collaborations with mobile application developers, retailers, and location-based service providers are crucial for expanding the reach of location-based advertising services. Moreover, companies are increasingly investing in customer data privacy solutions to comply with evolving regulations and build consumer trust in their advertising platforms.

Key Companies Profiled:

Google LLC
Apple Inc.
Facebook Inc.
Foursquare Labs, Inc.
Yelp Inc.
HERE Technologies
Bluedot Innovation
GroundTruth
Life360, Inc.
InMarket

Location-based Advertising Market Segmentation

By Type

Geofencing
Geotargeting
Beaconing

By Advertising Type

Push Advertising
Pull Advertising

By Vertical

Retail and E-commerce
Media and Entertainment
BFSI
Education
Transportation and Logistics
Healthcare
Food and Beverage
Automotive

By Region

North America
Latin America
Europe
South Asia and Oceania
East Asia
The Middle East and Africa

Product Code: PMRREP34913

1. Executive Summary

1.1. Global Location-based Advertising Market Snapshot, 2024 and 2031
1.2. Market Opportunity Assessment, 2024 - 2031, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Vertical Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global GDP Growth Outlook
- 2.3.2. Digital Infrastructure Investment
- 2.3.3. E-commerce Penetration
- 2.3.4. Telecommunications Industry Outlook
- 2.3.5. Transportation and Mobility Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Regulatory Landscape
3.2. Value Chain Analysis
3.3. PESTLE Analysis
3.4. Porter's Five Force Analysis

4. Price Trend Analysis

4.1. Key Highlights
4.2. Key Factors Impacting Location based Advertising Prices
4.3. Pricing Analysis
- 4.3.1. Cost Per Click Analysis
- 4.3.2. Cost Per Mille Analysis

5. Global Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

5.1. Global Location-based Advertising Market Outlook: Type
- 5.1.1. Introduction / Key Findings
- 5.1.2. Historical Market Size (US$ Bn) and Analysis, By Type, 2019 - 2023
- 5.1.3. Current Market Size (US$ Bn) and Analysis and Forecast, By Type, 2024 - 2031
  - 5.1.3.1. Geofencing
  - 5.1.3.2. Geotargeting
  - 5.1.3.3. Beaconing
  - 5.1.3.4. Others
5.2. Market Attractiveness Analysis: Type
5.3. Global Location-based Advertising Market Outlook: Advertising Type
- 5.3.1. Introduction / Key Findings
- 5.3.2. Historical Market Size (US$ Bn) Analysis, By Advertising Type, 2019 - 2023
- 5.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
  - 5.3.3.1. Push Advertising
  - 5.3.3.2. Pull Advertising
5.4. Market Attractiveness Analysis: Advertising Type
5.5. Global Location-based Advertising Market Outlook: Vertical
- 5.5.1. Introduction / Key Findings
- 5.5.2. Historical Market Size (US$ Bn) Analysis, By Vertical, 2019 - 2023
- 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
  - 5.5.3.1. Retail & E-commerce
  - 5.5.3.2. Media & Entertainment
  - 5.5.3.3. BFSI
  - 5.5.3.4. Education
  - 5.5.3.5. Transportation & Logistics
  - 5.5.3.6. Healthcare
  - 5.5.3.7. Food & Beverage
  - 5.5.3.8. Automotive
  - 5.5.3.9. Others
5.6. Market Attractiveness Analysis: Vertical

6. Global Location-based Advertising Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Analysis, By Region, 2019 - 2023
6.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024 - 2031
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia and Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

7.1. Key Highlights
7.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
- 7.2.1. By Country
- 7.2.2. By Type
- 7.2.3. By Advertising Type
- 7.2.4. By Vertical
7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
- 7.4.1. Geofencing
- 7.4.2. Geotargeting
- 7.4.3. Beaconing
- 7.4.4. Others
7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
- 7.5.1. Push Advertising
- 7.5.2. Pull Advertising
7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
- 7.6.1. Retail & E-commerce
- 7.6.2. Media & Entertainment
- 7.6.3. BFSI
- 7.6.4. Education
- 7.6.5. Transportation & Logistics
- 7.6.6. Healthcare
- 7.6.7. Food & Beverage
- 7.6.8. Automotive
- 7.6.9. Others
7.7. Market Attractiveness Analysis

8. Europe Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

8.1. Key Highlights
8.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
- 8.2.1. By Country
- 8.2.2. By Type
- 8.2.3. By Advertising Type
- 8.2.4. By Vertical
8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 8.3.1. Germany
- 8.3.2. France
- 8.3.3. U.K.
- 8.3.4. Italy
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Turkey
- 8.3.8. Rest of Europe
8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
- 8.4.1. Geofencing
- 8.4.2. Geotargeting
- 8.4.3. Beaconing
- 8.4.4. Others
8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
- 8.5.1. Push Advertising
- 8.5.2. Pull Advertising
8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
- 8.6.1. Retail & E-commerce
- 8.6.2. Media & Entertainment
- 8.6.3. BFSI
- 8.6.4. Education
- 8.6.5. Transportation & Logistics
- 8.6.6. Healthcare
- 8.6.7. Food & Beverage
- 8.6.8. Automotive
- 8.6.9. Others
8.7. Market Attractiveness Analysis

9. East Asia Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

9.1. Key Highlights
9.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
- 9.2.1. By Country
- 9.2.2. By Type
- 9.2.3. By Advertising Type
- 9.2.4. By Vertical
9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
- 9.4.1. Geofencing
- 9.4.2. Geotargeting
- 9.4.3. Beaconing
- 9.4.4. Others
9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
- 9.5.1. Push Advertising
- 9.5.2. Pull Advertising
9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
- 9.6.1. Retail & E-commerce
- 9.6.2. Media & Entertainment
- 9.6.3. BFSI
- 9.6.4. Education
- 9.6.5. Transportation & Logistics
- 9.6.6. Healthcare
- 9.6.7. Food & Beverage
- 9.6.8. Automotive
- 9.6.9. Others
9.7. Market Attractiveness Analysis

10. South Asia & Oceania Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

10.1. Key Highlights
10.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
- 10.2.1. By Country
- 10.2.2. By Type
- 10.2.3. By Advertising Type
- 10.2.4. By Vertical
10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of South Asia & Oceania
10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
- 10.4.1. Geofencing
- 10.4.2. Geotargeting
- 10.4.3. Beaconing
- 10.4.4. Others
10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
- 10.5.1. Push Advertising
- 10.5.2. Pull Advertising
10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
- 10.6.1. Retail & E-commerce
- 10.6.2. Media & Entertainment
- 10.6.3. BFSI
- 10.6.4. Education
- 10.6.5. Transportation & Logistics
- 10.6.6. Healthcare
- 10.6.7. Food & Beverage
- 10.6.8. Automotive
- 10.6.9. Others
10.7. Market Attractiveness Analysis

11. Latin America Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

11.1. Key Highlights
11.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
- 11.2.1. By Country
- 11.2.2. By Type
- 11.2.3. By Advertising Type
- 11.2.4. By Vertical
11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of Latin America
11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
- 11.4.1. Geofencing
- 11.4.2. Geotargeting
- 11.4.3. Beaconing
- 11.4.4. Others
11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
- 11.5.1. Push Advertising
- 11.5.2. Pull Advertising
11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
- 11.6.1. Retail & E-commerce
- 11.6.2. Media & Entertainment
- 11.6.3. BFSI
- 11.6.4. Education
- 11.6.5. Transportation & Logistics
- 11.6.6. Healthcare
- 11.6.7. Food & Beverage
- 11.6.8. Automotive
- 11.6.9. Others
11.7. Market Attractiveness Analysis

12. Middle East & Africa Location-based Advertising Market Outlook: Historical (2019 - 2023) and Forecast (2024 - 2031)

12.1. Key Highlights
12.2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2023
- 12.2.1. By Country
- 12.2.2. By Type
- 12.2.3. By Advertising Type
- 12.2.4. By Vertical
12.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024 - 2031
- 12.3.1. GCC Countries
- 12.3.2. Egypt
- 12.3.3. South Africa
- 12.3.4. Northern Africa
- 12.3.5. Rest of Middle East & Africa
12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024 - 2031
- 12.4.1. Geofencing
- 12.4.2. Geotargeting
- 12.4.3. Beaconing
- 12.4.4. Others
12.5. Current Market Size (US$ Bn) Analysis and Forecast, By Advertising Type, 2024 - 2031
- 12.5.1. Push Advertising
- 12.5.2. Pull Advertising
12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Vertical, 2024 - 2031
- 12.6.1. Retail & E-commerce
- 12.6.2. Media & Entertainment
- 12.6.3. BFSI
- 12.6.4. Education
- 12.6.5. Transportation & Logistics
- 12.6.6. Healthcare
- 12.6.7. Food & Beverage
- 12.6.8. Automotive
- 12.6.9. Others
12.7. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2023
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. Google LLC
  - 13.3.1.1. Overview
  - 13.3.1.2. Solution Portfolio
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. Apple Inc.
- 13.3.3. GroundTruth
- 13.3.4. Meta Platforms, Inc.
- 13.3.5. IBM
- 13.3.6. Verve Group
- 13.3.7. InMarket
- 13.3.8. ThinkNear
- 13.3.9. Yelp
- 13.3.10. HERE Technologies
- 13.3.11. PlaceIQ
- 13.3.12. Reveal Mobile

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations