PUBLISHER: The Business Research Company | PRODUCT CODE: 1427955
PUBLISHER: The Business Research Company | PRODUCT CODE: 1427955
Pet oral care products are specialized formulations designed to uphold excellent oral hygiene and foster the overall oral well-being of pets. These products serve the purpose of maintaining pets' oral health by addressing concerns related to plaque, tartar, and preventing gum disease.
The primary categories of pet oral care products encompass toothpaste, toothbrushes, dental wipes, dental chews, oral-care food additives, oral-care water additives, and other related items. Toothpaste, a fundamental dental care product, is employed alongside a toothbrush to effectively clean and sustain oral hygiene in pets. These products are suitable for a range of pets, including dogs, cats, and others, and are made available through diverse distribution channels such as supermarkets, hypermarkets, online platforms, specialized pet shops, veterinary channels, and more. They cater to both residential and commercial applications, serving various end-users such as veterinary hospitals, private clinics, home care, as well as educational institutions such as colleges and universities.
The pet oral care products market research report is one of a series of new reports from The Business Research Company that provides pet oral care products market statistics, including pet oral care products industry global market size, regional shares, competitors with a pet oral care products market share, detailed pet oral care products market segments, market trends and opportunities, and any further data you may need to thrive in the pet oral care products industry. This pet oral care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The pet oral care products market size has grown strongly in recent years. It will grow from $1.96 billion in 2023 to $2.08 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth observed during the historic period can be ascribed to several factors, including the rise in pet ownership, heightened awareness regarding pet dental health, veterinary recommendations, the humanization of pets, and the prevalence of dental issues in pets.
The pet oral care products market size is expected to see strong growth in the next few years. It will grow to $2.69 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%.The anticipated growth in the forecast period can be linked to a strategic focus on preventive pet care, ongoing innovation in product formulations, the growing influence of e-commerce and pet specialty retail, an increase in veterinary recommendations, and the rise of pet dental insurance programs. Noteworthy trends expected in this period encompass the development of enzymatic toothpaste and gels, a market emphasis on breath freshening products, the integration of smart and connected oral care devices, and collaborations aimed at providing specialized solutions in the realm of pet oral care.
The anticipated growth in the pet oral care products market is primarily driven by the high prevalence of dental diseases in pets. Dental diseases encompass a range of conditions affecting the oral cavity of pets, including teeth, gums, and supporting structures, leading to discomfort, pain, and potential health complications. Pet oral care products play a crucial role in preventing these diseases by cleansing the oral cavity, freshening breath, and maintaining good oral hygiene. As evidenced by a survey conducted by the Royal Veterinary College (RVC) in August 2021, which tracked 22,333 dogs over a year, it was found that approximately one in eight dogs (12.5%), equivalent to 2,797 dogs, suffer from dental illnesses annually. This high prevalence of dental diseases in pets is a significant driver propelling the growth of the pet oral care products market.
The growing number of pet adoptions is expected to drive the animal therapeutics and diagnostics market. Pet adoption involves providing a loving and permanent home to homeless or unwanted animals, reflecting a broader trend of viewing pets as integral family members. This shift in perspective leads pet owners to prioritize preventive care and maintain good dental hygiene for their pets, mirroring human dental care practices. For instance, in 2021, Chewy Inc., a US-based online retailer of pet products, reported a substantial increase in pet adoptions, with around 977,202 pets adopted in the US in that year, marking the highest adoption rate of 61% in the past six years. The surge in pet adoptions is a key factor driving the animal therapeutics and diagnostics market.
Product innovation stands out as a prominent trend gaining traction in the pet oral care products market. Key companies in this sector are actively engaged in developing new and advanced products to maintain and enhance their market positions. A notable example is TEEF for Life, a US-based company specializing in dog oral care, which launched two innovative supplements-Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42-in January 2023. SMMRT has demonstrated clinical efficacy in increasing healthy bacteria and inhibiting the growth of germs associated with tooth disease in both humans and animals. The second product, Protektin42TM, addresses the root causes of gum disease, tooth decay, and bad breath in dogs. Protektin42 is a pre-and postbiotic supplement composed of human-grade, plant-derived components, available in powder form that can be mixed with water.
Major companies in the pet oral care products market are concentrating on product innovation, including brushless oral care solutions, to deliver essential oral care for pets and offer innovative answers to common challenges that significantly improve pets' quality of life. Brushless oral care provides a convenient and safe alternative to traditional brushing, supporting pets' health. For instance, in September 2023, Skout's Honor, a US-based pet specialty products company, introduced a new 'brushless' oral care product line that effectively breaks down and prevents plaque and tartar while rapidly freshening breath. The product line includes water additives, an oral gel, dental wipes, and an advanced dental drop solution.
In July 2021, Virbac Corporation, a France-based animal health pharmaceutical company, acquired iVet LLC for an undisclosed amount. Through this acquisition, Virbac aimed to strengthen its position in the animal health market and the pet food sector. iVet LLC, a US-based pet food company operating in the pet oral care products market, became part of Virbac's portfolio.
Major companies operating in the pet oral care products market report are Unilever, Mars Incorporated, Henkel AG, Boehringer Ingelheim International GmbH, Nestle Purina PetCare Company, Colgate-Palmolive Company, Kao Corporation, Central Garden & Pet Company, Hill's Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac Corporate, Dechra Pharmaceuticals PLC, Compana Pet Brands, Vetoquinol SA, Vetoqinol SA, Manna Pro Products LLC, Nutrix LLC, TropiClean, Kaytee Products Inc., Ceva Animal Health LLC, Goran Pharma Pvt. Ltd., AllAccem Inc., HealtyMouth LLC, imRex Inc., PetzLife Products Inc., Kane Biotech, Natural Pet Innovations
North America was the largest region in the pet oral care products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the pet oral care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The pet oral care products market consists of sales of tartar control treats, dental gels, and oral rinses. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Pet Oral Care Products Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on pet oral care products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for pet oral care products ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The pet oral care products market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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