Pet Oral Care Products Market Size, Share, Growth Analysis, By Product Type (Edible Paste, Mouthwash/ Rinse), By Price Range (Economical Range, Mass Range), By Region - Industry Forecast 2024-2031

Global Pet Oral Care Products Market size was valued at USD 134.8 million in 2022 and is poised to grow from USD 143.97 million in 2023 to USD 243.69 million by 2031, growing at a CAGR of 6.8% during the forecast period (2024-2031).

The global Pet Oral Care Products Market is experiencing significant growth primarily due to the increasing prevalence of dental issues among pets, especially dogs and cats. Research by the Australian and American veterinary dental associations reveals that over 80% of dogs and 70% of cats develop gum disease by age three. Pet owners are increasingly investing in oral care products to maintain their pets' overall health and prevent common dental problems such as bad breath, loose teeth, and gum infections. This includes a range of solutions like toothpaste, toothbrushes, chews, and wipes designed with various flavors to appeal to different pets. Enhanced awareness around pet oral hygiene and rising veterinary spending further fuels market expansion, driving manufacturers to innovate and diversify their product offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pet Oral Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pet Oral Care Products Market Segmental Analysis

Global Pet Oral Care Products Market is segmented by product type, price range, end users, pet type, sales channel and region. Based on product type, the market is segmented into edible paste, mouthwash/ rinse, toothbrush, dental chews/ gums and dental cleaning sprays. Based on price range, the market is segmented into economical range, mass range and premium range. Based on end users, the market is segmented into veterinary speciality, private vet clinic, households and animal shelter. Based on pet type, the market is segmented into dog, cat, bird and exotic pet (rabbit, bearded dragon, horse, etc.). Based on sales channel, the market is segmented into supermarkets/hypermarkets, multi-brand stores, discount stores, pet speciality stores, drug stores & pharmacies, online retailers and other sales channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pet Oral Care Products Market

The Global Pet Oral Care Products market is largely propelled by the rising incidence of periodontal disease in both cats and dogs, which is the leading dental ailment affecting these pets. This progressive inflammatory condition targets the supporting structures of the teeth, leading to serious dental issues and premature tooth loss. It can also contribute to severe health complications, including organ failure. The American Veterinary Medical Association (AVMA) highlights that approximately 70% of cats and 80% of dogs show signs of this condition by the age of three, underscoring the urgent need for effective oral care solutions, which has significantly fueled market growth.

Restraints in the Global Pet Oral Care Products Market

The Global Pet Oral Care Products market faces significant challenges due to the elevated costs associated with these products, which can deter potential consumers. Additionally, the inadequate availability of veterinary dentistry services in developing nations further exacerbates this issue, as pet owners may not have access to the necessary care or products for their pets' oral health. This combination of high prices and insufficient veterinary support limits the market's growth potential across various regions, particularly in areas where economic constraints and a lack of professional services are prevalent, ultimately hindering widespread adoption and utilization of pet oral care solutions.

Market Trends of the Global Pet Oral Care Products Market

The Global Pet Oral Care Products market is witnessing significant growth, fueled by increasing expenditures on veterinary services and a heightened awareness of the importance of pet dental health. As consumer spending rises, particularly in the U.S., where statistics reveal approximately 89.7 million pet dogs, pet owners are dedicating an average of USD 49.70 annually to their pets' dental care. This trend is largely driven by escalating incidences of oral health-related disorders among pets, prompting a surge in demand for specialized products, including dental chews, toothpaste, and veterinary services, thereby shaping a robust market landscape poised for continued expansion.