PUBLISHER: The Business Research Company | PRODUCT CODE: 1409559
PUBLISHER: The Business Research Company | PRODUCT CODE: 1409559
Lagers Global Market Report 2024
“Lagers Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on lagers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for lagers? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The lagers market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Scope
Markets Covered:
- 1) By Product Type: Standard Lager; Premium Lager; Luxury Lager
- 2) By Variety: Pale Lager; Vienna Lager; Dark Lager
- 3) By Packaging Type: Glass; Metal Can; Other Packaging Types
- 4) By Distribution Channel: On-Trade; Off-Trade
- 5) By End-User: HoReCa; Household Retail; Other End Users
- Companies Mentioned: Asahi Breweries Ltd.;Carlsberg Breweries A/S;Diageo Plc;Heineken N V; Kirin Brewery Company Limited
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Executive Summary
Lager is a type of light beer characterized by its pale color, and it is produced at low temperatures using a bottom-fermentation process. During fermentation, the beer's flocculate settles at the bottom of the fermentation tank with the assistance of a slow-acting yeast. This bottom-fermented technique is employed to create a crisp and refreshing beer.
The main classifications of lagers include standard lager, premium lager, and luxury lager. Premium lagers are distinguished by their use of high-quality ingredients, resulting in a more full-bodied flavor compared to mass-produced beers. Various varieties within the lager category include pale lager, Vienna lager, and dark lager, which are packaged in forms such as glass, metal cans, and others. These products are distributed through diverse channels, including on-trade and off-trade, and cater to various end-users such as HORECA (hotels, restaurants, and catering), household retail, and others.
The lagers market research report is one of a series of new reports from The Business Research Company that provides lagers market statistics, including lagers industry global market size, regional shares, competitors with a lagers market share, detailed lagers market segments, market trends, and opportunities, and any further data you may need to thrive in the lagers industry. This lagers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The lagers market size has grown steadily in recent years. It will grow from $171.26 billion in 2023 to $179.78 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%. The growth observed in the historical period can be attributed to several factors, including consumer preferences, market competition, the regulatory environment, cultural influences, and supply chain dynamics.
The lagers market size is expected to see steady growth in the next few years. It will grow to $215.43 billion in 2028 at a compound annual growth rate (CAGR) of 4.6%. The anticipated growth in the forecast period can be attributed to factors such as the emergence of new markets, ongoing innovation and product development, a focus on sustainability initiatives, the global economic outlook, and demographic changes. Key trends expected in the forecast period include the rise of craft and specialty lagers, a growing interest in low-alcohol and non-alcoholic lagers, innovations in flavor infusions, an increased emphasis on online sales and direct-to-consumer models, as well as collaborations and limited edition releases.
The lager market is poised for growth due to the increasing consumption of alcohol. Alcohol consumption, involving the intake of beverages containing ethanol, is a widespread practice. Lager, a popular variety of beer, has gained prominence in recent years owing to its perceived nutritional benefits and various health advantages. Lager is considered a healthier option among alcoholic beverages as it is known to lower bad cholesterol, reduce stress, and improve memory. Notably, the Distilled Spirits Council of the United States reported a 12.0% year-on-year growth rate in the spirits industry, reaching $35.8 billion in earnings in 2021. This indicates a rising trend in alcohol consumption, specifically in the lager market.
The lagers market is expected to experience growth due to the expanding reach of e-commerce. E-commerce, involving the online buying and selling of goods and services, provides consumers with the convenience of purchasing lager products from the comfort of their homes. According to the United States Census Bureau, e-commerce in the second quarter of 2023 increased by 7.5%, reaching 15.4% of all sales. This surge in online sales is contributing to the growth of the lagers market, providing consumers with greater accessibility and ease of purchase.
Major companies in the lagers market are dedicated to product innovation to cater to customer needs. An example is LalBrew NovaLager, a robust lager yeast strain ideal for lager beer production. Launched by Lallemand Inc. in September 2022, LalBrew NovaLager, a true bottom-fermenting Saccharomyces pastorianus hybrid, boasts characteristics such as fast fermentations and high attenuation, completing fermentation in just 6 days. This yeast strain offers a clean flavor profile with slight esters, making it suitable for a wide temperature range.
Major companies in the lagers market is the innovation of products such as light and crisp ultra lager. American Brew Crafts, an Indian-based beer brewing company, introduced BlockBuster Ultra Lager in November 2023. This American-style lager features malty notes, a touch of bitterness, and a citrusy and floral flavor profile. With low calorie and carbohydrate content, BlockBuster Ultra Lager caters to consumers seeking a lighter beer option, making it suitable for various occasions.
In February 2021, Inbrew Holdings Pte Ltd, a Singapore-based beverage company, acquired the Indian beer business of Molson Coors. This acquisition aims to expand Inbrew Holdings' presence in the beer and spirits segments by licensing and distributing renowned brands such as Millers, Millers Lite, Miller Ace, Blue Moon, Carling, and Cobra in India. Molson Coors, a US-based drink and brewing company, produces lagers.
Major companies operating in the lagers market report are Asahi Breweries Ltd.,Carlsberg Breweries A/S,Diageo Plc,Heineken N V,Kirin Brewery Company Limited,Molson Coors Beverage Company,Tsingtao Brewery Company Limited,The Boston Beer Company,United Breweries Holdings Limited,Founders Hill Brewing Co. LLC,Lakefront Brewery Inc.,Anchor Brewing Co. LLC,Sierra Neveda Brewing Company,Birra Menabrea S.p.A.,Bitburger Braugruppe GmbH,Budweiser Budvar Brewery,Anheuser-Busch InBev SA/NV,Squatters Pubs and Craft Beers,Sapporo Holdings Limited,Yanjing Beer Group Corporation Limited,San Miguel Corporation,Beijing Yanjing Brewery Co.Ltd.,China Resources Beer (Holdings) Company Limited,Anadolu Efes Biracilik ve Malt Sanayii A.S.,Cerveceria Hondurena S.A. de C.V.,Grupo Modelo S.A. de C.V.,Cerveceria Cuauhtemoc Moctezuma,Cerveceria Nacional Dominicana,Firestone Walker Brewing Company,Boon Rawd Brewery .
Western Europe was the largest region in the lagers market in 2023. The regions covered in the lagers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the lagers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The lagers market consists of sales of international-style pilsener, baltic-style porter, and black beer. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Table of Contents
1. Executive Summary
2. Lagers Market Characteristics
3. Lagers Market Trends And Strategies
4. Lagers Market - Macro Economic Scenario
- 4.1. Impact Of High Inflation On the Market
- 4.2. Ukraine-Russia War Impact On the Market
- 4.3. COVID-19 Impact On the Market
5. Global Lagers Market Size and Growth
- 5.1. Global Lagers Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
- 5.2. Global Lagers Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
- 5.3. Global Lagers Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Lagers Market Segmentation
- 6.1. Global Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Standard Lager
- Premium Lager
- Luxury Lager
- 6.2. Global Lagers Market, Segmentation By Variety, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Pale Lager
- Vienna Lager
- Dark Lager
- 6.3. Global Lagers Market, Segmentation By Packaging Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Glass
- Metal Can
- Other Packaging Types
- 6.4. Global Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- On-Trade
- Off-Trade
- 6.5. Global Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- HoReCa
- Household Retail
- Other End Users
7. Lagers Market Regional And Country Analysis
- 7.1. Global Lagers Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 7.2. Global Lagers Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Lagers Market
- 8.1. Asia-Pacific Lagers Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.3. Asia-Pacific Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.4. Asia-Pacific Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Lagers Market
- 9.1. China Lagers Market Overview
- 9.2. China Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.3. China Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.4. China Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Lagers Market
- 10.1. India Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.2. India Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.3. India Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Lagers Market
- 11.1. Japan Lagers Market Overview
- 11.2. Japan Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.3. Japan Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.4. Japan Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Lagers Market
- 12.1. Australia Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.2. Australia Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.3. Australia Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Lagers Market
- 13.1. Indonesia Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.2. Indonesia Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.3. Indonesia Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Lagers Market
- 14.1. South Korea Lagers Market Overview
- 14.2. South Korea Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.3. South Korea Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.4. South Korea Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Lagers Market
- 15.1. Western Europe Lagers Market Overview
- 15.2. Western Europe Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.3. Western Europe Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.4. Western Europe Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Lagers Market
- 16.1. UK Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.2. UK Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.3. UK Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Lagers Market
- 17.1. Germany Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.2. Germany Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.3. Germany Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Lagers Market
- 18.1. France Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.2. France Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.3. France Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Lagers Market
- 19.1. Italy Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.2. Italy Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.3. Italy Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Lagers Market
- 20.1. Spain Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.2. Spain Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.3. Spain Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Lagers Market
- 21.1. Eastern Europe Lagers Market Overview
- 21.2. Eastern Europe Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.3. Eastern Europe Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.4. Eastern Europe Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Lagers Market
- 22.1. Russia Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.2. Russia Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.3. Russia Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Lagers Market
- 23.1. North America Lagers Market Overview
- 23.2. North America Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.3. North America Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.4. North America Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Lagers Market
- 24.1. USA Lagers Market Overview
- 24.2. USA Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.3. USA Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.4. USA Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Lagers Market
- 25.1. Canada Lagers Market Overview
- 25.2. Canada Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.3. Canada Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.4. Canada Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Lagers Market
- 26.1. South America Lagers Market Overview
- 26.2. South America Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.3. South America Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.4. South America Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Lagers Market
- 27.1. Brazil Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.2. Brazil Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.3. Brazil Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Lagers Market
- 28.1. Middle East Lagers Market Overview
- 28.2. Middle East Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.3. Middle East Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.4. Middle East Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Lagers Market
- 29.1. Africa Lagers Market Overview
- 29.2. Africa Lagers Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.3. Africa Lagers Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.4. Africa Lagers Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Lagers Market Competitive Landscape And Company Profiles
- 30.1. Lagers Market Competitive Landscape
- 30.2. Lagers Market Company Profiles
- 30.2.1. Asahi Breweries Ltd.
- 30.2.1.1. Overview
- 30.2.1.2. Products and Services
- 30.2.1.3. Strategy
- 30.2.1.4. Financial Performance
- 30.2.2. Carlsberg Breweries A/S
- 30.2.2.1. Overview
- 30.2.2.2. Products and Services
- 30.2.2.3. Strategy
- 30.2.2.4. Financial Performance
- 30.2.3. Diageo Plc
- 30.2.3.1. Overview
- 30.2.3.2. Products and Services
- 30.2.3.3. Strategy
- 30.2.3.4. Financial Performance
- 30.2.4. Heineken N V
- 30.2.4.1. Overview
- 30.2.4.2. Products and Services
- 30.2.4.3. Strategy
- 30.2.4.4. Financial Performance
- 30.2.5. Kirin Brewery Company Limited
- 30.2.5.1. Overview
- 30.2.5.2. Products and Services
- 30.2.5.3. Strategy
- 30.2.5.4. Financial Performance
- 30.2.1. Asahi Breweries Ltd.
31. Global Lagers Market Competitive Benchmarking
32. Global Lagers Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Lagers Market
34. Lagers Market Future Outlook and Potential Analysis
- 34.1 Lagers Market In 2028 - Countries Offering Most New Opportunities
- 34.2 Lagers Market In 2028 - Segments Offering Most New Opportunities
- 34.3 Lagers Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies
35. Appendix
- 35.1. Abbreviations
- 35.2. Currencies
- 35.3. Historic And Forecast Inflation Rates
- 35.4. Research Inquiries
- 35.5. The Business Research Company
- 35.6. Copyright And Disclaimer
