Premium Lager Market Size, Share & Trends Analysis Report By Product (Conventional, Craft), By Distribution Channel (Off-trade, On-trade), By Region, And Segment Forecasts, 2025 - 2030

PUBLISHED: October 8, 2024

PAGES: 90 Pages

DELIVERY TIME: 2-10 business days

ADD TO COMPARE

SELECT AN OPTION

The global premium lager market size is expected to reach USD 238.4 billion by 2030, registering a CAGR of 4.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. Growing demand for authentic beer on account of the health benefits related to cardiovascular issues, kidney problems, mental stress, and anxiety issues is expected to have a positive impact on the market growth. In addition, increasing disposable income and adoption of western culture among middle class income groups of developing economies including China and India are expected to remain favorable factors over the forecast period.

Asia Pacific is expected to witness the fastest growth over the next few years as a result of increasing demand from working class professionals in key countries including China and India. As of 2018, China had a millennial population of more than 400 million, which is high as compared to U.S. and Western Europe. Therefore, consumers are expected to increase leisure spending including, visiting the restaurants and pubs. This trend is expected to increase the consumption of products including premium lager over the next few years.

On-trade channels are expected to reach a value of more than USD 135 million by the end of 2025. Over the past few years, companies including B-Dubs and The Bar Stock Exchange are coming up with new bar joints and restaurants, providing an authentic experience of alcoholic products, including premium lager. Furthermore, rising inclination towards after-drinking culture and dine-out at a global level is expected to promote the visibility of bars as well as restaurants for lager in the near future.

Off-trade channels are expected to remain one of the key selling channels among the buyers in developing countries including China and India as they offer the products in retail prices. Furthermore, these channels attract the consumers through offering services including gift packages and combo packs. Growing popularity of after-drinking culture among the working class professionals as a result of hectic workstyle is expected to propel the consumers to utilize these channels for purchasing alcoholic drinks including premium lager from off-trade channels such as beer shops.

The industry is highly competitive in nature with the key market players including Heineken N.V, Constellation Brans, Carlsberg Breweries A/S, B9 Beverages Pvt. Ltd., and Anheuser-Busch InBev SA/NV. Product innovation is expected to remain a key critical success factor over the next few years. In September 2018,Woodpecker Distilleries & Breweries Private Limited launched a premium lager under the brand name, Blackfort, in India.

Premium Lager Market Report Highlights:

The conventional premium lagers segment dominated the market and accounted for the largest revenue share of 54.3% in 2024, attributed to the increasing demand for authentic, high-quality beer experiences.
The craft premium lager segment is expected to grow at the fastest CAGR of 4.8% over the forecast period, owing to a growing interest in unique flavors and artisanal production methods.
The on-trade distribution channel led the market and accounted for the largest revenue share of 64.0% in 2024, driven by consumers' desire for social experiences.
The off-trade distribution channel is expected to grow at a significant CAGR over the forecast period, owing to the convenience it offers consumers.
The premium lager market in Europe dominated the global market and accounted for the largest revenue share of 42.6% in 2024, attributed to a strong beer culture and increasing consumer awareness of the health benefits of moderate beer consumption.
The premium lager market in Asia Pacific is expected to grow at the fastest CAGR of 5.1% over the forecast period attributed to rising disposable incomes and a burgeoning middle class.

Product Code: GVR-3-68038-378-2

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Premium Lager Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Premium Lager Market: Grade Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Premium Lager Market: Product Movement Analysis, 2024 & 2030 (USD Million)
4.3. Conventional
- 4.3.1. Conventional Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Craft
- 4.4.1. Craft Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Premium Lager Market: Distribution Channel Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Premium Lager Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Million)
5.3. On-trade
- 5.3.1. On-trade Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Off-trade
- 5.4.1. Off-trade Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Premium Lager Market: Regional Estimates & Trend Analysis

6.1. Premium Lager Market: Regional Outlook
6.2. Regional Marketplaces: Key Takeaways
6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 6.3.1. North America
  - 6.3.1.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
  - 6.3.1.2. U.S.
    - 6.3.1.2.1. Key Country Dynamics
    - 6.3.1.2.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.1.3. Canada
    - 6.3.1.3.1. Key Country Dynamics
    - 6.3.1.3.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.1.4. Mexico
    - 6.3.1.4.1. Key Country Dynamics
    - 6.3.1.4.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.2. Europe
  - 6.3.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.2.2. UK
    - 6.3.2.2.1. Key Country Dynamics
    - 6.3.2.2.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.2.3. Germany
    - 6.3.2.3.1. Key Country Dynamics
    - 6.3.2.3.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.2.4. France
    - 6.3.2.4.1. Key Country Dynamics
    - 6.3.2.4.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.2.5. Italy
    - 6.3.2.5.1. Key Country Dynamics
    - 6.3.2.5.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.3. Asia Pacific
  - 6.3.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.3.2. China
    - 6.3.3.2.1. Key Country Dynamics
    - 6.3.3.2.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.3.3. India
    - 6.3.3.3.1. Key Country Dynamics
    - 6.3.3.3.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.3.4. Japan
    - 6.3.3.4.1. Key Country Dynamics
    - 6.3.3.4.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.4. Central & South America
  - 6.3.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.4.2. Brazil
    - 6.3.4.2.1. Key Country Dynamics
    - 6.3.4.2.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.3.5. Middle East & Africa
  - 6.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 6.3.5.2. South Africa
    - 6.3.5.2.1. Key Country Dynamics
    - 6.3.5.2.2. Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

7.1. Recent developments & impact analysis, by key market participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
7.9. Company Profiles
- 7.9.1. Heineken N.V.
  - 7.9.1.1. Company Overview
  - 7.9.1.2. Financial Performance
  - 7.9.1.3. Product Portfolios
  - 7.9.1.4. Strategic Initiatives
- 7.9.2. China Resources Snow Breweries
  - 7.9.2.1. Company Overview
  - 7.9.2.2. Financial Performance
  - 7.9.2.3. Product Portfolios
  - 7.9.2.4. Strategic Initiatives
- 7.9.3. Carlsberg Breweries A/S
  - 7.9.3.1. Company Overview
  - 7.9.3.2. Financial Performance
  - 7.9.3.3. Product Portfolios
  - 7.9.3.4. Strategic Initiatives
- 7.9.4. Molson Coors Brewing
  - 7.9.4.1. Company Overview
  - 7.9.4.2. Financial Performance
  - 7.9.4.3. Product Portfolios
  - 7.9.4.4. Strategic Initiatives
- 7.9.5. Tsingtao Brewery Group
  - 7.9.5.1. Company Overview
  - 7.9.5.2. Financial Performance
  - 7.9.5.3. Product Portfolios
  - 7.9.5.4. Strategic Initiatives
- 7.9.6. Bira 91
  - 7.9.6.1. Company Overview
  - 7.9.6.2. Financial Performance
  - 7.9.6.3. Product Portfolios
  - 7.9.6.4. Strategic Initiatives
- 7.9.7. Asahi Group Holdings.
  - 7.9.7.1. Company Overview
  - 7.9.7.2. Financial Performance
  - 7.9.7.3. Product Portfolios
  - 7.9.7.4. Strategic Initiatives
- 7.9.8. Constellation Brands
  - 7.9.8.1. Company Overview
  - 7.9.8.2. Financial Performance
  - 7.9.8.3. Product Portfolios
  - 7.9.8.4. Strategic Initiatives
- 7.9.9. B9 Beverages Pvt. Ltd.
  - 7.9.9.1. Company Overview
  - 7.9.9.2. Financial Performance
  - 7.9.9.3. Product Portfolios
  - 7.9.9.4. Strategic Initiatives
- 7.9.10. The Beijing Yanjing Beer Group Corporation
  - 7.9.10.1. Company Overview
  - 7.9.10.2. Financial Performance
  - 7.9.10.3. Product Portfolios
  - 7.9.10.4. Strategic Initiatives

Product Code: GVR-3-68038-378-2

List of Tables

Table 1. Premium lager market: Key market driver analysis
Table 2. Premium lager market: Key market restraint analysis
Table 3. Premium lager market estimates & forecasts, by product (USD Million)
Table 4. Premium lager market estimates & forecasts, by distribution channel (USD Million)
Table 5. Premium lager market estimates & forecasts, 2018 - 2030, by region (USD Million)
Table 6. Premium lager market estimates & forecasts, by region (USD Million)
Table 7. North America premium lager market estimates and forecasts, by country, 2018 - 2030 (USD Million)
Table 8. North America premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 9. North America premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 10. U.S. premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 11. U.S. premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 12. U.S. premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 13. Canada premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 14. Canada premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 15. Canada premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 16. Mexico premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 17. Mexico premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 18. Mexico premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 19. Europe premium lager market estimates and forecasts, by country, 2018 - 2030 (USD Million)
Table 20. Europe premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 21. Europe premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 22. UK premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 23. UK premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 24. UK premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 25. Germany premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 26. Germany premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 27. Germany premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 28. France macro-economic outlay
Table 29. France premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 30. France premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 31. France premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 32. Italy premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 33. Italy premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 34. Italy premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 35. Asia Pacific premium lager market estimates and forecasts, by country, 2018 - 2030 (USD Million)
Table 36. Asia Pacific premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 37. Asia Pacific premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 38. China premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 39. China premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 40. China premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 41. India premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 42. India premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 43. India premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 44. Japan premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 45. Japan premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 46. Japan premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 47. Central & South America premium lager market estimates and forecasts, by country, 2018 - 2030 (USD Million)
Table 48. Central & South America premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 49. Central & South America premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 50. Brazil premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 51. Brazil premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 52. Brazil premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 53. Middle East & Africa premium lager market estimates and forecasts, by country, 2018 - 2030 (USD Million)
Table 54. Middle East & Africa premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 55. Middle East & Africa premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 56. South Africa premium lager market estimates and forecasts, 2018 - 2030 (USD Million)
Table 57. South Africa premium lager market estimates and forecasts, by product, 2018 - 2030 (USD Million)
Table 58. South Africa premium lager market estimates and forecasts, by distribution channel, 2018 - 2030 (USD Million)
Table 59. Recent developments & impact analysis, by key market participants
Table 60. Company market share, 2024 (%)
Table 61. Company heat map analysis, 2024
Table 62. Companies implementing key strategies

List of Figures

Fig. 1 Premium lager market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape Snapshot
Fig. 10 Global parent industry and premium lager size (USD Million)
Fig. 11 Global premium lager size, 2018 to 2030 (USD Million)
Fig. 12 Premium lager market: Penetration & growth prospect mapping
Fig. 13 Premium lager market: Value chain analysis
Fig. 14 Premium lager market: Dynamics
Fig. 15 Premium lager market: Porter's five forces analysis
Fig. 16 Premium lager market estimates & forecasts, by product (USD Million)
Fig. 17 Conventional premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Craft premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Premium lager market estimates & forecasts, by distribution channel (USD Million)
Fig. 20 On-trade market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 21 Off-trade market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 22 Premium lager market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 23 Regional marketplace: Key takeaways
Fig. 24 North America premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 25 US premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 26 Canada premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 27 Mexico premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 28 Europe premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 29 Germany premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 30 UK premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 31 France premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 32 Italy premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 33 Asia Pacific premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 34 China premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 35 India premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 36 Japan premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 37 Central and South America premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 38 Brazil premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 39 Middle East & Africa premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 40 South Africa premium lager market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 41 Key company categorization
Fig. 42 Company market share analysis, 2024
Fig. 43 Strategic framework