PUBLISHER: The Business Research Company | PRODUCT CODE: 1217258
PUBLISHER: The Business Research Company | PRODUCT CODE: 1217258
“Virtual Reality Software and Services Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on virtual reality software and services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for virtual reality software and services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The virtual reality software and services market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Companies Mentioned: Google Inc.; Facebook; Microsoft Corporation; Zappar; Pixar
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Major players in virtual reality software and services market are: Google Inc, Facebook, Microsoft Corporation, Zappar, Pixar, Mozilla, Amazon, Apple, Razer, FOVE, BAE Systems, Qualcomm Inc, High Fidelity, Starbreeze Studios, Oculus VR, Metaio Gmbh, Sony, Briovr, Pixologic Inc., HTC, Vuzix Corporation, DAQRI.
The global virtual reality software and services market is expected to grow from $15.17 billion in 2021 to $22.22 billion in 2022 at a compound annual growth rate (CAGR) of 46.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, causing inflation across goods and services effecting many markets across the globe. The virtual reality software and services market is expected to reach $92.85 billion in 2026 at a CAGR of 43.0%.
The virtual reality software and services market includes revenues earned by entities by providing VR visualization, VR game engine and VR training simulator. This also includes companies solely involved in designing and developing or publishing only. Values in this market are: 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included.
The virtual reality software and services refer to software and services used to create an artificial simulated environment. Some examples of products and services in this market include Google VR services and 3D Modelling Software's like AutoCAD, Zbrush and 3DS Max.
The Asia Pacific was the largest region in the virtual reality software and services market in 2022. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual reality software and services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The main types of virtual reality software and services are 3D modelling software, 360-degree custom VR software and real time simulation software. VR 3D modeling software utilizes technologies such as dynamic mesh-based polygon technology to provide artists and users with powerful and efficient virtual reality tools to create high-quality models and designs. The different modes of deployment include cloud-based, on-premise and are used in various applications such as entertainment, gaming, tourism, hospitals, and others.
Growth in the gaming industry is driving the virtual reality software and services market. Virtual reality is a 3D, computer generated environment which can interact with a person, whereas augmented reality turns an environment into a digital interface by placing virtual objects in the real world. Gaming companies are increasingly using VR technology for a more immersive and realistic experience for gamers. Therefore, to improve and enhance the entire gaming experience, companies are redesigning consoles to include technology that enables the gamer to get a 360-degree view. For example, in 2021, the gaming sector generated total revenues of $180.3 billion, a significant increase from 2020. Therefore, such expansion of gaming industry is increasing the demand for VR software and services, thus driving the market.
Inadequate storage capacity is a major restraint on the virtual reality software and services market. The volume of data files created by VR platforms is increasing at a rapid rate, resulting in storage problems for VR companies. Cloud storage is not a feasible solution for storing VR generated data, since there is a constant necessity to make changes to the files. As the applications of virtual reality are increasing, the amount of data to be stored is also increasing with some applications generating up to one terabyte of data per hour. For example, the total multimedia VR based data reached 230 exabytes in 2021. Thus, such storage problem is resulting in additional costs for VR companies in terms of storage devices and also preventing many companies from investing in virtual reality software and services industry.
Companies in the virtual reality software and services market are increasingly seeking partnership opportunities to share knowledge and expertise in order to gain a competitive advantage over other players. For example, in 2021, ArborXR, and Matts Digital announced a partnership to provide frictionless extended reality solutions at scale in Europe and beyond. Similarly, in July 2022, HTC Corporation, a Taiwan-based manufacturer of consumer electronics partnered with VRdirect GmbH, a Germany-based virtual reality solution. With the partnership, the companies aims to open up the B2B metaverse to a variety of business types. In order to do this, HTC's VIVE Business AppStore now offers the VRdirect software for the HTC Vive Focus 3.
The countries covered in the virtual reality software and services market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified market and geography through sales, grants, or donations in terms of currency (in USD (cash) unless otherwise specified).
The revenues for a specified geography are consumption values - that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.
The virtual reality software and services market research report is one of a series of new reports from The Business Research Company that provides virtual reality software and services market statistics, including virtual reality software and services industry global market size, regional shares, competitors with a virtual reality software and services market share, detailed virtual reality software and services market segments, market trends and opportunities, and any further data you may need to thrive in the virtual reality software and services industry. This virtual reality software and services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.