PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1587700
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1587700
According to Stratistics MRC, the Global Cold Pressed Juice Market is accounted for $1.34 billion in 2024 and is expected to reach $2.08 billion by 2030 growing at a CAGR of 7.7% during the forecast period. Cold pressed juice is a method of extracting juice from fruits and vegetables using hydraulic pressure, rather than traditional methods that involve heat or high-speed blades. This technique preserves the nutrients, enzymes, and natural flavors of the produce, resulting in a vibrant, nutrient-dense beverage. The process typically involves grinding the fruits and vegetables into a pulp and then applying significant pressure to extract the juice without introducing heat, which can degrade vital nutrients. Cold pressed juices often boast higher concentrations of vitamins, minerals, and antioxidants compared to juices made with conventional methods.
According to World Health Organization, globally, 844 million people have chronic liver diseases, with a mortality rate of two million deaths per year.
Rising demand for organic and non-GMO products
As more individuals seek natural and unprocessed food options, cold-pressed juices have emerged as a preferred choice due to their nutrient retention and vibrant flavors. This method preserves essential vitamins, minerals, and enzymes that can be lost during traditional juicing processes, appealing to health-conscious consumers. The shift towards organic and non-GMO ingredients aligns with a broader trend of sustainable and ethical consumption, as people are increasingly concerned about the environmental and health impacts of conventional farming practices. As a result, brands that prioritize organic certifications and non-GMO labels are gaining a competitive edge, attracting a loyal customer base eager for transparency and quality.
Distribution costs
Distribution costs significantly impact the cold-pressed juice market, affecting profitability and pricing strategies. Unlike traditional juices, cold-pressed varieties require careful handling and rapid transportation to maintain their freshness and nutritional integrity. This necessitates specialized packaging and refrigerated transport, both of which drive up expenses. Cold-pressed juices often have a shorter shelf life, compelling manufacturers to implement faster distribution channels, further increasing costs. As a result, producers may face challenges in reaching wider markets or keeping prices competitive.
Fitness and lifestyle integration
Fitness and Lifestyle Integration is revolutionizing the cold-pressed juice industry by aligning nutritional benefits with holistic wellness practices. This approach emphasizes not just the juice's health advantages, such as high vitamin content and natural detoxification, but also how it complements an active lifestyle. By incorporating cold-pressed juices into fitness routines, individuals can optimize hydration, support muscle recovery, and boost energy levels. Moreover, brands are increasingly focusing on sustainable sourcing and organic ingredients, appealing to health-conscious consumers who value environmental impact. This integration encourages a more mindful approach to nutrition, where cold-pressed juices are seen as functional foods that enhance overall well-being.
Regulatory challenges
The cold-pressed juice industry faces significant regulatory challenges that can hinder its growth and market access. One major issue is compliance with stringent food safety standards, which vary widely across regions. These regulations often require extensive testing for microbial safety, pesticide residues, and nutritional labeling, leading to increased production costs and time delays. The industry must navigate complex packaging regulations, particularly concerning sustainability and recyclability claims. As consumers demand transparency and clean labeling, companies may struggle to meet these evolving expectations while adhering to regulations.
The COVID-19 pandemic significantly impacted the cold-pressed juice industry. Initially, there was a surge in demand for healthy beverages as people became more health-conscious, seeking immunity-boosting options. Cold-pressed juices, known for their nutritional benefits, saw increased sales in retail outlets and online platforms. However, supply chain disruptions, due to lockdowns and transportation challenges, hindered production and distribution. Many small juice businesses faced financial strain, leading to temporary closures or shifts in operations. Changes in consumer purchasing patterns, with a rise in home consumption, prompted brands to adapt by enhancing their e-commerce capabilities and offering home delivery services.
The Blend Juice segment is expected to be the largest during the forecast period
Blend Juice segment is expected to dominate the largest share over the estimated period, by focusing on innovative flavor combinations and nutrient-rich ingredients. By sourcing organic fruits and vegetables, Blend Juice ensures high-quality, fresh produce that maximizes flavor and nutritional value. The company is also exploring unique blends, incorporating superfoods like spirulina and chia seeds, to boost the health profile of their juices. Sustainable packaging solutions are being introduced to align with environmentally friendly practices. Furthermore, through engaging marketing campaigns, Blend Juice is educating consumers on the benefits of cold pressing, which retains more vitamins and enzymes compared to traditional juicing methods.
The Convenience Stores segment is expected to have the highest CAGR during the forecast period
Convenience Stores segment is estimated to grow at a rapid pace during the forecast period. Cold-pressed juice, known for retaining more nutrients and flavor compared to traditional juice extraction methods, appeals to health-conscious shoppers seeking fresh, natural ingredients. Convenience stores are responding by curating a diverse selection of cold-pressed juices that include a variety of fruits and vegetables, often fortified with superfoods and functional ingredients like probiotics or adaptogens. This strategic enhancement not only differentiates these stores in a competitive market but also aligns with consumer trends favoring wellness and sustainability. Furthermore, eye-catching packaging and grab-and-go formats make cold-pressed juices an attractive choice for busy individuals looking to maintain a healthy lifestyle. These elements are enhancing the segmental growth.
North America region is poised to hold the largest share of the market throughout the extrapolated period, by introducing a range of unique and health-focused flavors that cater to evolving consumer preferences. Recognizing the growing demand for fresh, nutrient-dense beverages, the company is leveraging cutting-edge extraction techniques to preserve vitamins and enzymes, ensuring maximum freshness and taste. Their new lineup includes innovative combinations like turmeric-infused citrus blends and superfood-packed greens, appealing to health-conscious consumers seeking both flavor and functionality.
Europe region is estimated to witness the highest CAGR during the projected time frame. As consumers become increasingly health-conscious and environmentally aware, they seek nutritious and sustainable beverage options. Cold-pressed juices, known for their high nutrient retention and fresh flavors, align perfectly with these values. The appeal lies in their natural ingredients, often sourced from local farms, which cater to a demand for transparency and quality in food sourcing. Additionally, cold-pressed juices are often free from artificial additives, appealing to those looking for clean label products. This regional trend is bolstered by an expanding array of flavors and combinations, enticing consumers to explore new taste experiences.
Key players in the market
Some of the key players in Cold Pressed Juice market include Bolthouse Farms Inc, Campbell Soup Company, Coca-Cola Company, Greenhouse Juice Co Group, PepsiCo Inc, Starbucks Corporation, Suja Life LLC, The Hain Celestial Group, Inc, Tropicana Brands Group and Village Juicery Limited.
In April 2024, Pressed Juicery launched a nootropics collection with three new beverages and three functional ritual packs. These products are categorized under ready-to-drink functional beverages.
In March 2024, Wonder Juice launched cold-pressed Wonder Melon and Wonder Lemon juice in sustainable packaging. The company claims that every bottle of juice boasts organic, non-GMO ingredients sourced directly from organic farms in eco-friendly, sustainable packaging.
In January 2024, Suja Organic, the market leader in cold-pressed, organic beverages, officially introduced Suja Organic Protein Shakes, a fresh range of premium ready-to-drink (RTD) protein shakes. The product provides 16g of protein derived from peas, rice, and hemp. It offers an easy and transparent source of nourishment from plants.
In December 2023, Re.juve, a Singaporean cold-pressed juice producer, installed a vending machine for their cold-pressed juices in Tanglin Mall. The machine is situated on Level B1, adjacent to Market Blue and across from B for Bagel.
In September 2023, India-based cold pressed juice startup RYNA Juice launched cold pressed juices which are marketed in Poland, Europe, and India. The juices are available in various flavors, namely Mango, Litchi, Guava, Pineapple, Pomegranate, and mixed fruit.
In January 2023, Omjoos introduced two new cold-pressed juice flavors: Orange and ABC (Apple, Beetroot, and Carrot). The Orange juice is made from fresh oranges, while the ABC juice combines apple, beetroot, and carrot for a nutritious blend. These new offerings aim to enhance Omjoos' product lineup, catering to health-conscious consumers seeking fresh and natural beverage options. The launch reflects the brand's commitment to providing high-quality, cold-pressed juices.
In March 2022, Kayco Beyond launched Wonder Lemon, a 100% organic cold-pressed juice with zero added sugar, making its debut at the Natural Products Expo West 2022 in Anaheim, California. This innovative juice responds to the rising demand for organic beverages and offers a fresh citrus flavor along with health benefits, particularly in boosting immunity.
In February 2022, U.S.-based Puregreen announced its plans to launch new cold pressed juice products across the country. The products mainly include The Foodgod Tonic and Pink Grape Cold Pressed Juice that supports gut health and improves health immunity.