PUBLISHER: Grand View Research | PRODUCT CODE: 1553551
PUBLISHER: Grand View Research | PRODUCT CODE: 1553551
The global cold press juice market size is expected to reach USD 1.26 billion by 2030, and is expected to grow at a CAGR of 6.9% during the forecast period, according to a new report by Grand View Research, Inc. As consumers increasingly gravitate towards natural and minimally processed beverages, cold-pressed juices have emerged as a favored choice. These juices are perceived to retain more nutrients and boast a higher fruit content than traditional options. In response to the fast-paced nature of modern life, consumers are seeking convenient ways to maintain healthy diets, and cold-pressed juices offer a portable solution for a quick nutrient boost. With a rising focus on preventative healthcare, there is growing interest in products that claim to enhance immunity, and cold-pressed juices, known for their rich content of vitamins, antioxidants, and enzymes, cater to this health-conscious trend.
Cold-pressed juicers are also more efficient at extracting juice from leafy vegetables and produce juices that stay fresh longer than conventional ones. These juices are ideal for consumers looking to incorporate a healthy dose of vitamins, minerals, and antioxidants into their diets. In addition, the consumption of 100% fruit juice can help prevent chronic health conditions such as diabetes and promote overall health, further driving the global cold-pressed juice market's growth.
Moreover, as the popularity and retail sales of cold-pressed juices increase, there is a burgeoning interest in innovative flavors. For instance, in June 2024, Caribe Juice, the maker of WTRMLN WTR, a popular cold-pressed watermelon juice brand, has announced the launch of WTRMLN ADE. This clean and ultra-hydrating lemonade leverages the hydration power of real watermelon. Each 12oz bottle of WTRMLN ADE delivers an impressive 600mg or more of electrolytes, rivaling shelf-stable sports drinks, thanks to its high concentration of naturally electrolyte-rich watermelon. The lemonade also boasts 100% of the daily value of Vitamin C, contains no added sugar, and has half the calories and sugar of traditional lemonade. WTRMLN ADE is available in three refreshing flavors: Lemonade, Strawberry Lemonade, and Limeade.