Wheat Germ Oil Market Forecasts to 2030 - Global Analysis By Type, Nature, Food Products, Distribution Channel, Applications and By Geography

According to Stratistics MRC, the Global Wheat Germ Oil Market is accounted for $651.8 million in 2023 and is expected to reach $1153.8 million by 2030 growing at a CAGR of 8.5% during the forecast period. Wheat germ is a nutrient-dense food with a dry, flour-like texture. It includes embryos that were taken from wheat grains. The term wheat germ oil describes oil made from wheat germ. In particular, it contains omega-3 fatty acids, calcium, vitamin B, iron, and other crucial elements. Eczema and other skin irritations can be treated with wheat germ oil. It also guards against sunburn.

According to data from the International Grains Council (IGC, 2021), estimated production of wheat in 2019/2020 period was 763.7 million tons, of which more than 523.3 and 137.4 million tons were used for food and feed for livestock, respectively.

Market Dynamics:

Driver:

Increasing health consciousness

Consumers are prioritizing their health and seeking healthier substitutes for traditional oils, which is a major driver in the market for wheat germ oil. The popularity of wheat germ oil as a natural, nutrient-rich product fits in well with these tendencies for better health. Wheat germ oil has the ability to improve immunity, skin, and heart health because of its high concentration of vitamin E, vital fatty acids, and antioxidants. This trend toward natural skincare products and healthy diets has propelled the market's growth and inspired manufacturers to include Wheat Germ oil in a variety of health-related goods.

Restraint:

Price and availability

Wheat germ oil is extracted by collecting oil from the germ of wheat kernels, a labor-intensive technique that produces less oil than other methods. Because of this, Wheat Germ oil's production costs are typically higher, which results in a higher price for consumers. Manufacturers may find it difficult to meet rising demand due to supply shortages caused by limited manufacturing capacity and geographical limitations. Together, these elements may restrict the availability and price of wheat germ oil, preventing its extensive commercial acceptance.

Opportunity:

Plant-based and natural trends

The market for Wheat Germ oil has a huge possibility attributable to the natural and plant-based trends. Wheat germ oil is a popular option as customers choose plant-based diets and natural, healthy products in greater numbers. The oil fits in wonderfully with the plant-based movement because it comes from wheat germ, a source produced from plants. Its nutrient-rich composition and all-natural qualities make it a desirable choice for those seeking natural alternatives to cooking oils and skincare products. Wheat germ oil is in high demand right now, and producers and brands who cater to this expanding customer preference for natural and plant-based products can take advantage of this trend by incorporating it into a variety of food and personal care products.

Threat:

Shelf life and storage

Wheat germ oil has a shorter shelf life than other cooking oils because of its susceptibility to oxidation and rancidity brought on by its high amount of unsaturated fatty acids. The degradation process can be accelerated by improper storage circumstances, such as exposure to light, heat, or air, which can have a severe effect on the oil's quality and nutritional content. If customers are uncertain about the oil's storage conditions, they could be reluctant to buy it, which would limit its market appeal and possibly endanger the industry's overall expansion.

COVID-19 Impact:

COVID-19 pandemic was spread across the globe in 2020 and with panic buying there were disruptions in the supply chain. During the initial stages of the pandemic, disruptions in supply chains and logistical issues affected the availability and distribution of Wheat Germ oil products. However, as consumers became more health-conscious and focused on bolstering their immune systems, the demand for natural and nutritious products like Wheat Germ oil witnessed a surge. As a result, some manufacturers and suppliers adapted to the changing consumer preferences and diversified their product offerings to meet the increasing demand.

The cosmetics segment is expected to be the largest during the forecast period

The cosmetics segment is expected to have a lucrative growth. Wheat Germ oil has found a significant place in the cosmetics industry due to its beneficial properties for skin and hair care its ability to nourish and moisturize the skin, promoting a healthy complexion and reducing signs of aging. Its natural emollient properties make it an excellent ingredient in various skincare products, such as moisturizers, serums, and facial oils. Additionally, Wheat Germ oil's vitamin E content contributes to its effectiveness in promoting hair growth and strengthening hair strands, making it a sought-after component in hair care formulations.

The edible oils segment is expected to have the highest CAGR during the forecast period

The edible oils segment is anticipated to witness the fastest CAGR growth during the forecast period. With a rich source of vitamin E, essential fatty acids, and antioxidants, Wheat Germ oil is sought after by health-conscious consumers looking for natural and nutritious alternatives. Its mild, nutty flavour makes it a versatile ingredient for cooking, salad dressings, and other culinary applications. Furthermore, the growing interest in plant-based diets and healthy eating habits has contributed to the increased demand for Wheat Germ oil as a healthy and wholesome choice in the edible oils market. Its unique nutritional profile sets it apart, positioning it as a promising player in the segment.

Region with largest share:

During the forecast period, it is expected that the North American wheat germ oil market will continue to hold a majority of the market share. The presence of numerous producers in the area ought to drive market expansion. Additionally, due to the rising disposable incomes, shifting lifestyles, and rising customer preferences for eating healthy foods. It is believed that the expanding snack business would be fuelled by rising consumer demand for quick snacks.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period, which is currently dominated by China, India, and Japan, may experience considerable expansion. Due to rising rates of obesity and digestive issues, there is a developing need for antioxidant-rich light edible oils, which could result in a larger market share. Due to their high content of vitamin E, which aids in boosting metabolism, wheat germ oils are frequently utilized as alternatives to mustard and coconut oils. Market can develop as consumer perceptions of healthy eating habits change and there is a growing trend to cook meals in healthy oils.

Key players in the market:

Some of the key players in Wheat Germ Oil market include: Archer Daniels Midland Company, Bunge Limited, Cargill Inc., Connoils LLC, Country Life, General Nutrition Centers Inc., Glencore plc., Grupo Plimon, Henan Ingredients Group Co. Ltd., Inlife Pharma Pvt. Ltd., Kanta enterprises Ltd., Louis Dreyfus Company, NutriPlex Formulas Inc., Swanson Health Products and Viobin.

Key Developments:

In January 2023, Rivona Naturals launched a rose soap, which contains wheat germ oil as the key ingredient. The key function of wheat germ oil in the soap is to reduce skin damage and support healthy collagen formation.

In May 2022, Well Within Company launched the Berry Oil Blend supplement, which is made with wheat germ oil and other ingredients such as Sea Buckthorn Fruit Oil, Blackcurrant Oil, etc.

In February 2022, Arla Foods amba introduced its popular yogurt product skyr bucket in a sustainable packaging format that would contribute to a 30% reduction in CO2 emission.

Types Covered:

• Cold Pressing Method
• Extraction Method
• Other Types

Natures Covered:

• Organic
• Conventional

Food Products Covered:

• Pasta
• Edible Oils
• Snacks
• Cereals
• Germ-Enriched Bread
• Other Food Products

Distribution Channels Covered:

• Store-Based Retail
• Hypermarkets
• Supermarkets
• Specialty Stores
• Convenience Stores
• Online Retailing
• Other Distribution Channels

Applications Covered:

• Capsules
• Soft Gel
• Cosmetics
• Dietary Supplements
• Pharmaceuticals
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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