Global Wheat Germ Oil Market - 2023-2030

Market Overview

Global Wheat Germ Oil Market reached US$ 619.3 million in 2022 and is expected to reach US$ 950.4 million by 2030 growing with a CAGR of 5.5% during the forecast period 2023-2030.

Wheat germ oil is extracted from the germ of the wheat kernel, which makes up only 2.5% by weight of the kernel. Wheat germ oil is particularly high in octacosanol - a 28-carbon long-chain saturated primary alcohol found in a number of different vegetable waxes. Octacosanol has been studied as an exercise and physical performance enhancing agent. The very long chain fatty alcohols obtained from plant waxes and beeswax have been reported to lower plasma cholesterol in humans.

Wheat germ oil is also very high in vitamin E (255 mg/100g), and has the highest content of vitamin E of any food that has not undergone prior preparation or vitamin fortification. The market trend towards natural and organic products has positively impacted the demand for wheat germ oil. Consumers are increasingly seeking natural alternatives in various industries, including cosmetics, pharmaceuticals, and food. Wheat germ oil, known for its natural composition and high nutritional value, is gaining popularity as a result.

Market Dynamics

Increasing Demand for Natural and Organic Products is Driving the Wheat Germ Oil Market

The focus on wellness, self-care, and sustainable living has grown in recent years. Consumers are increasingly conscious of their overall well-being and the impact of their choices on the environment. Wheat germ oil, with its nutritional value and natural sourcing, resonates with these wellness and sustainability trends, driving its demand as an ingredient in various products.

Many consumers associate natural and organic products with safety, health, and environmental sustainability. They perceive these products to be free from potentially harmful chemicals or pesticides. According to FAO, the total organic production in India is approximately 14000 tonnes. Wheat germ oil, as a natural ingredient, is perceived to be a safer and healthier alternative to synthetic ingredients, contributing to its demand in the market.

The Nutritional Value and Health Benefits of Wheat Germ Oil is Expected to Foster the Wheat Germ Oil Market

The presence of vitamin E and antioxidants in wheat germ oil is believed to improve pores and skin health. Vitamin E is known for its moisturizing and pores and skin-nourishing properties. It can assist protect the pores and skin from oxidative stress and guide support overall skin health. The antioxidants present in wheat germ oil can also assist fight free radicals and prevent premature aging of the skin. These potential pores and skin health benefits make wheat germ oil a popular ingredient in skin care products.

The omega-3 fatty acids determined in wheat germ oil had been associated with potential cardiovascular benefits. Studies have suggested that omega-3 fatty acids may assist to decrease cholesterol levels, reduce blood stress, and improve overall heart health. These potential cardiovascular benefits to make a contribution to the perceived value of wheat germ oil as a functional ingredient in the food industry.

Allergenic Potential in Wheat Germ is Hindering the Wheat Germ Oil Market

Wheat allergies are relatively common, particularly in certain regions or populations. According to EuropePMC, a meta-analysis of the prevalence of wheat allergy worldwide data shows that, wheat allergy affects between 0.63% and 0.97% of the world population. Individuals with wheat allergies can experience adverse reactions when exposed to wheat proteins, including those found in wheat germ.

In the food and cosmetics industries, regulations and labeling requirements regarding allergenic ingredients are in place to protect consumers. Manufacturers must comply with these regulations and clearly label products that contain allergens, including wheat and wheat germ-derived ingredients. The allergenic potential of wheat germ and its derivatives may limit their usage or require special labeling, impacting their market penetration.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global wheat germ oil market is segmented based on application, food products, distribution channel, and region.

By Food Products, the Edible Oil Segment is Estimated to have Significant Growth During the Forecast Period

Wheat germ oil is often utilized in food applications due to its specific taste profile and nutritional price. It is normally used as a salad dressing ingredient, added to sauces, marinades, and as a cooking oil. The nutritional composition of wheat germ oil comprises of 884 kcal calories, 100g of fat content and others. The demand for edible oils in the food industry is substantial, and wheat germ oil may be a part of this segment because of its versatility and nutritional benefits.

It has been seen that there is a growing awareness amongst consumers concerning the significance of incorporating healthy oils into their diets. Health-conscious individuals often seek oils that provide nutritional advantages, which includes the ones excessive in omega-3 fatty acids or vitamin E. Wheat germ oil, with its nutritional composition, can appeal to consumers searching out healthy oil alternatives, thereby driving its usage within the edible oil segment.

Geographical Analysis

North America is the Fastest Growing Market in the Wheat Germ Oil Market

North America has seen a significant rise in health and wellness awareness, with consumers increasingly seeking natural and nutrient-rich products. Wheat germ oil, with its nutritional value and potential health benefits, aligns with this consumer demand for wellness-focused products. The growing health-consciousness in the region may drive the adoption and growth of wheat germ oil in various industries.

The cosmetics and personal care industry in North America is distinguished and recognized for innovation and consumer-demand. Wheat germ oil, with its moisturizing, nourishing, and antioxidant properties, is utilized in skincare, hair care, and other private care products. The growth of the cosmetics and personal care sector in North America can make a contribution to the growth of the wheat germ oil marketplace in the region.

Competitive Landscape

The major global players in the market include: Connoils LLC, Viobion USA, GNLD International LTD., Country Life, Kunhua Biological Technology Co. Ltd., Swanson Health Products, Inlife Pharma Pvt. Ltd., Now Food LLC, General Nutrition Center Inc., and NutriPlex Formulas Inc.

Why Purchase the Report?

• To visualize the global wheat germ oil market segmentation based on application, food products, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of wheat germ oil market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global wheat germ oil market report would provide approximately 61 tables, 61 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies