PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1324346
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1324346
Connected Packaging Market Forecasts to 2030 - Global Analysis By Type, Technology (Near-Field Communication, Quick-Response Code, Radio Frequency Identification and Other Technologies), End User and By Geography
According to Stratistics MRC, the Global Connected Packaging Market is accounted for $46.59 billion in 2023 and is expected to reach $75.45 billion by 2030 growing at a CAGR of 7.1% during the forecast period. By scanning, touching, or pointing with their devices, consumers can turn ordinary packaging into a digital experience. This opens up a whole new channel for businesses to interact with consumers and get priceless data about them. This may be accomplished by including amusing digital material, such as QR codes that can be read with a smartphone camera, augmented reality animations, tapping a product with NFC technology, picture recognition, and more. Each linked experience offers merchants an entirely fresh innovative way to increase client loyalty while telling their message more directly than before.
According to the Global Organic Trade Guide, the consumption of organic packaged foods in the United States was estimated to be worth USD 14.96 billion in 2016, and it is expected to have surpassed USD 21 billion in 2022.
Market Dynamics:
Driver:
Personalised customer engagement
One may direct customers to website to provide further information by having them scan the serialised QR codes on a linked product. Post recipes, videos, promotions, or discounts from website. In addition, one may ask them to sign up for newsletter or share product information with them, such as usage guidelines and allergy information. Moreover, one can get specific demographic information about customers, like their age, gender, geographic distribution, and product preferences, using linked packaging.
Restraint:
Incorporating expensive technologies
The largest difficulty confronting firms in the field of smart packaging is figuring out how to put pricey new technology into the packaging without raising or cutting customer prices. Educating customers about the advantages of this kind of packaging and creating unique production processes for cutting-edge sensors that can adhere to packaging rules are additional obstacles. Additionally, it is projected that the lack of consumer knowledge, which is producing a lack of interest in these smart solutions, will further impede the market's rise.
Opportunity:
Full product transparency
With the help of connected packaging consumers can be provided with any brand-related information they would be interested in, such as sustainability objectives, sourcing data, charitable endeavours, and corporate principles. Include ingredient information, especially information about allergies. In order for customers to understand about the product's journey from the farm, or plant, to the shop, may also offer track and trace features. Given that product counterfeiting is a rising issue, linked packaging may reassure customers that the item they're purchasing is authentic and can communicate which batch, plant, and even which plant employee generated a certain product since each serialised QR code is absolutely unique for each box.
Threat:
High implementation costs
The high implementation costs for linked packaging are a major barrier to market expansion. Hardware, software, and training expenses are comparatively more expensive than those for conventional packaging systems. Additionally, growing worries about numerous laws & requirements for the usage of plastic in the packaging business are limiting the growth of the connected packaging market.
COVID-19 Impact:
The market for linked packaging suffered from COVID-19. Early on in the pandemic, significant supply chain problems that caused manufacturing to stop were seen. The COVID-19 had negative effects on the linked packaging sector as well, which decreased sales. Leading end-use industries are expected to restart operations, though, and the market should rebound. The linked packaging industry will become essential across certain industries, including as food and beverage, cosmetics and personal care, and pharmaceuticals, as a result of a growing emphasis on decontaminating containers and the items within.
The active packaging segment is expected to be the largest during the forecast period
The active packaging segment is estimated to have a lucrative growth, due to an increased shelf-life for food goods, which translates into a later expiry date, a decrease in food waste, and distribution further from the place of origin are all benefits of active packaging for food applications. Active packaging that includes emitter and absorber systems: Absorbers get rid of undesirable elements including oxygen, ethylene, too much moisture, and certain tastes and odours. On the other hand, emitters release anti-microbial chemicals like ethanol and carbon dioxide which drive the growth of the market.
The food & beverages segment is expected to have the highest CAGR during the forecast period
The food & beverages segment is anticipated to witness the highest CAGR growth during the forecast period, more people throughout the world want to eat food that they are aware is healthy. The second is that consumers prefer eating food that is assured to be fresh. This is a promise made by connected packaging. They also like to buy food that is always available, always accessible, and has a long shelf life. Once more, careful packing may make this happen. Since it makes it easier for them to comply with the most recent and stringent food safety laws, the majority of enterprises in the food and beverage segment are driven to use connected packaging.
Region with largest share:
North America is projected to hold the largest market share during the forecast period owing to the steady recovery from the recession and quick development in sectors including food and beverage, pharmaceuticals, automotive, logistics, and manufacturing. Consumer spending power is likely to increase throughout the projection period, while worries about enhancing the region's general health are anticipated to develop. Due to the government's increased attention on improving packaging quality in terms of environmental friendliness in the nation, the United States is a significant user of smart packaging in this area.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to individuals are starting to care much more about their health. They are inquisitive about how their food is packaged. They also ask what kind of packaging these items come in. The general belief is that clean packaging makes food safer as well. People are also becoming affluent in this area. Another reason in this is the rising preference of Asians for their food and drugs to be packaged in environmentally friendly ways.
Key players in the market:
Some of the key players profiled in the Connected Packaging Market include:, BALL CORPORATION, Amcor plc, 3M, Temptime Corporation, CONSTANTIA FLEXIBLES, Klockner Pentaplast, Graham Packaging Company, Avery Dennison Corporation, Emerson Electric Co, American Thermal Instruments, BASF SE, International Paper, R.R. Donnelley and Sons Company, Thin Film Electronics ASA, Huhtamaki, Stora Enso, Tetra Pak and Westrock Company
Key Developments:
In March 2023, Amcor, a company that creates and manufactures environment-friendly packaging solutions, announced a joint research project agreement with NfiniteNanotechnology Inc. to validate the application of Nfinite's nanocoating technology to improve packaging that can be recycled and composted.
In January 2023, Avery Dennison announced a major investment to expand its manufacturing capacity in the Americas region by constructing a new manufacturing facility in Queretaro, Mexico.
In April 2021, Stora Enso introduced the world's first sustainable RFID for microwave-safe use. It is the first paper-based RFID tag and helps in item-level tagging and ready-made meals.
Types Covered:
- Active Packaging
- Intelligent Packaging
- Interactive Packaging
- Other Types
Technologies Covered:
- Near-Field Communication (NFC)
- Quick-Response Code (QR Code)
- Radio Frequency Identification (RFID)
- Other Technologies
End Users Covered:
- Consumer
- Electronics
- Food & Beverages
- Healthcare
- Personal Care & Cosmetics
- Others End Users
Regions Covered:
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
- South America
- Argentina
- Brazil
- Chile
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
- Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
- Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
- Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Technology Analysis
- 3.7 End User Analysis
- 3.8 Emerging Markets
- 3.9 Impact of Covid-19
4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
5 Global Connected Packaging Market, By Type
- 5.1 Introduction
- 5.2 Active Packaging
- 5.3 Intelligent Packaging
- 5.4 Interactive Packaging
- 5.5 Other Types
6 Global Connected Packaging Market, By Technology
- 6.1 Introduction
- 6.2 Near-Field Communication (NFC)
- 6.3 Quick-Response Code (QR Code)
- 6.4 Radio Frequency Identification (RFID)
- 6.5 Other Technologies
7 Global Connected Packaging Market, By End User
- 7.1 Introduction
- 7.2 Consumer
- 7.3 Electronics
- 7.4 Food & Beverages
- 7.5 Healthcare
- 7.6 Personal Care & Cosmetics
- 7.7 Others End Users
8 Global Connected Packaging Market, By Geography
- 8.1 Introduction
- 8.2 North America
- 8.2.1 US
- 8.2.2 Canada
- 8.2.3 Mexico
- 8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 Italy
- 8.3.4 France
- 8.3.5 Spain
- 8.3.6 Rest of Europe
- 8.4 Asia Pacific
- 8.4.1 Japan
- 8.4.2 China
- 8.4.3 India
- 8.4.4 Australia
- 8.4.5 New Zealand
- 8.4.6 South Korea
- 8.4.7 Rest of Asia Pacific
- 8.5 South America
- 8.5.1 Argentina
- 8.5.2 Brazil
- 8.5.3 Chile
- 8.5.4 Rest of South America
- 8.6 Middle East & Africa
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 Qatar
- 8.6.4 South Africa
- 8.6.5 Rest of Middle East & Africa
9 Key Developments
- 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 9.2 Acquisitions & Mergers
- 9.3 New Product Launch
- 9.4 Expansions
- 9.5 Other Key Strategies
10 Company Profiling
- 10.1 BALL CORPORATION
- 10.2 Amcor plc
- 10.3 3M
- 10.4 Temptime Corporation
- 10.5 CONSTANTIA FLEXIBLES
- 10.6 Klockner Pentaplast
- 10.7 Graham Packaging Company,
- 10.8 Avery Dennison Corporation
- 10.9 Emerson Electric Co
- 10.10 American Thermal Instruments
- 10.11 BASF SE
- 10.12 International Paper
- 10.13 R.R. Donnelley and Sons Company
- 10.14 Thin Film Electronics ASA
- 10.15 Huhtamaki
- 10.16 Stora Enso
- 10.17 Tetra Pak
- 10.18 Westrock Company
List of Tables
- Table 1 Global Connected Packaging Market Outlook, By Region (2021-2030) ($MN)
- Table 2 Global Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
- Table 3 Global Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
- Table 4 Global Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
- Table 5 Global Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
- Table 6 Global Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
- Table 7 Global Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
- Table 8 Global Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
- Table 9 Global Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
- Table 10 Global Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
- Table 11 Global Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
- Table 12 Global Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
- Table 13 Global Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
- Table 14 Global Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
- Table 15 Global Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
- Table 16 Global Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 17 Global Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
- Table 18 Global Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
- Table 19 North America Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
- Table 20 North America Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
- Table 21 North America Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
- Table 22 North America Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
- Table 23 North America Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
- Table 24 North America Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
- Table 25 North America Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
- Table 26 North America Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
- Table 27 North America Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
- Table 28 North America Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
- Table 29 North America Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
- Table 30 North America Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
- Table 31 North America Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
- Table 32 North America Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
- Table 33 North America Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
- Table 34 North America Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 35 North America Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
- Table 36 North America Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
- Table 37 Europe Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
- Table 38 Europe Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
- Table 39 Europe Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
- Table 40 Europe Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
- Table 41 Europe Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
- Table 42 Europe Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
- Table 43 Europe Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
- Table 44 Europe Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
- Table 45 Europe Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
- Table 46 Europe Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
- Table 47 Europe Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
- Table 48 Europe Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
- Table 49 Europe Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
- Table 50 Europe Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
- Table 51 Europe Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
- Table 52 Europe Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 53 Europe Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
- Table 54 Europe Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
- Table 55 Asia Pacific Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
- Table 56 Asia Pacific Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
- Table 57 Asia Pacific Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
- Table 58 Asia Pacific Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
- Table 59 Asia Pacific Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
- Table 60 Asia Pacific Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
- Table 61 Asia Pacific Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
- Table 62 Asia Pacific Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
- Table 63 Asia Pacific Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
- Table 64 Asia Pacific Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
- Table 65 Asia Pacific Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
- Table 66 Asia Pacific Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
- Table 67 Asia Pacific Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
- Table 68 Asia Pacific Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
- Table 69 Asia Pacific Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
- Table 70 Asia Pacific Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 71 Asia Pacific Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
- Table 72 Asia Pacific Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
- Table 73 South America Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
- Table 74 South America Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
- Table 75 South America Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
- Table 76 South America Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
- Table 77 South America Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
- Table 78 South America Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
- Table 79 South America Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
- Table 80 South America Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
- Table 81 South America Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
- Table 82 South America Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
- Table 83 South America Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
- Table 84 South America Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
- Table 85 South America Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
- Table 86 South America Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
- Table 87 South America Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
- Table 88 South America Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 89 South America Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
- Table 90 South America Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
- Table 91 Middle East & Africa Connected Packaging Market Outlook, By Country (2021-2030) ($MN)
- Table 92 Middle East & Africa Connected Packaging Market Outlook, By Type (2021-2030) ($MN)
- Table 93 Middle East & Africa Connected Packaging Market Outlook, By Active Packaging (2021-2030) ($MN)
- Table 94 Middle East & Africa Connected Packaging Market Outlook, By Intelligent Packaging (2021-2030) ($MN)
- Table 95 Middle East & Africa Connected Packaging Market Outlook, By Interactive Packaging (2021-2030) ($MN)
- Table 96 Middle East & Africa Connected Packaging Market Outlook, By Other Types (2021-2030) ($MN)
- Table 97 Middle East & Africa Connected Packaging Market Outlook, By Technology (2021-2030) ($MN)
- Table 98 Middle East & Africa Connected Packaging Market Outlook, By Near-Field Communication (NFC) (2021-2030) ($MN)
- Table 99 Middle East & Africa Connected Packaging Market Outlook, By Quick-Response Code (QR Code) (2021-2030) ($MN)
- Table 100 Middle East & Africa Connected Packaging Market Outlook, By Radio Frequency Identification (RFID) (2021-2030) ($MN)
- Table 101 Middle East & Africa Connected Packaging Market Outlook, By Other Technologies (2021-2030) ($MN)
- Table 102 Middle East & Africa Connected Packaging Market Outlook, By End User (2021-2030) ($MN)
- Table 103 Middle East & Africa Connected Packaging Market Outlook, By Consumer (2021-2030) ($MN)
- Table 104 Middle East & Africa Connected Packaging Market Outlook, By Electronics (2021-2030) ($MN)
- Table 105 Middle East & Africa Connected Packaging Market Outlook, By Food & Beverages (2021-2030) ($MN)
- Table 106 Middle East & Africa Connected Packaging Market Outlook, By Healthcare (2021-2030) ($MN)
- Table 107 Middle East & Africa Connected Packaging Market Outlook, By Personal Care & Cosmetics (2021-2030) ($MN)
- Table 108 Middle East & Africa Connected Packaging Market Outlook, By Others End Users (2021-2030) ($MN)
