Hard Seltzer Market Forecasts to 2028 - Global Analysis By Contents (Monitor Less Than 5%, More Than 5% and Other Contents), Packaging (Glass Bottles, Plastic Bottles and Metal Cans) and By Geography

According to Stratistics MRC, the Global Hard Seltzer Market is accounted for $23.8 billion in 2022 and is expected to reach $49.2 billion by 2028 growing at a CAGR of 12.8% during the forecast period. Hard seltzer is essentially fruit-flavored, alcoholic, carbonated water. Hard Seltzer, commonly referred to as spiked seltzer or hard sparkling alcohol water, is a beverage made of carbonated water, alcohol, and sometimes open fruit flavours as a result of the fermentation of cane sugar or malted barley. Hard Seltzer is the finest alcohol substitute because it has the least amount of calories and only contains about 5% alcohol. Hard Seltzer is a low-calorie, low-carb, sugar-free alcoholic beverage with a 5% or slightly higher alcohol concentration that is clear, frothy, and minimally flavoured.

According to the National Family Health Survey-4 (NFHS-4), alcohol consumption is widespread throughout India across all states and union territories (UT), with a projected 160 million people consuming alcohol, including 29.2 % of men and 1.2% of women.

Market Dynamics:

Driver:

Growth in urbanization

The expanding influence of modernization on individuals, changing buyer attitudes of alcoholic beverage usage, quickly growing urbanisation, and shifting consumer preferences in emerging regions are expected to fuel the growth. The rising trend of alcoholic beverage consumption among the young generation as a result of changing user preferences, rising disposable income, and consumer peer influence are the key components projected to propel market demand.

Restraint:

Adverse health effects

Over time, hard seltzer addiction can develop from hard seltzer misuse. Physical dependence and tolerance are further symptoms of hard seltzer addiction. Tolerance involves consuming larger or more frequent amounts of alcohol to have the intended result. Furthermore, they are more likely to have alcohol poisoning, a serious and perhaps fatal side effect of taking too much alcohol quickly. Hence, these factors are restraining the market growth.

Opportunity:

Rising adoption of new flavors among consumers

The flavor profiles vary by brand and range from primary flavors like black cherry, lime, and ruby grapefruit to much more elevated flavors like melon basil, lemon agave hibiscus, and cucumber peach. The consumption of alcohol is on the rise among both the older and younger generations as a result of shifting consumer preferences and peer pressure, which further propels the growth of the market.

Threat:

Carbonation in hard seltzer

Gas and bloating may result from the carbonation. In addition, a lot of people think hard seltzer tastes overly sugary. They are frequently more expensive than other alcoholic beverages as well. Physical dependence occurs when the body requires hard seltzer to function. The alcohol percentage of hard seltzer is frequently too low for individuals to feel buzzed, which is one of the major factors impeding expansion.

Covid-19 Impact

The COVID-19 epidemic had a negative influence on the hard seltzer market, since assembling tasks were suspended throughout major assembling centres, resulting in a substantial production workload. The alcoholic beverage sector has not yet looked into the potential hard seltzer market. The hardest obstacle for hard seltzer manufacturers and dealers to overcome in extending their business into undeveloped regions was the implementation of lockdowns by many nations to control the spread of the corona virus. The pandemic outbreak has drastically modified the consumption style of alcoholic beverages from high content to lower due to the increased health consciousness among consumers.

The more than 5% segment is expected to be the largest during the forecast period

The more than 5% segment is estimated to have a lucrative growth, due to the growing trend of moderation among consumers. With increased awareness of general well-being, people of all ages are attempting to minimise their alcohol usage. The shift in drinking habits, the increased focus on health and wellbeing, and the rising number of customers looking to cut back on alcohol have all increased demand for the market.

The metal cans segment is expected to have the highest CAGR during the forecast period

The metal cans segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its usage. The increasing preference for less bulky, lighter packaging, and readily recyclable packaging among manufacturers as well as packaging which also saves transportation costs and saves shelf space is anticipated to boost the demand for the segment in the market.

Region with Largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to increased urbanization. Rising investment by market players in their R&D to launch innovative products is a key trend gaining popularity in the market. Major companies in are focusing on R&D investments to develop new products with distinctive qualities and enhance their position.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to growing consumer preferences for the low alcohol content, calories, and gluten free beverages. Easy availability of international brands of hard seltzer in the region coupled with the increasing number of manufacturers promoting their products and introducing new products in the market is expected to augment the growth of the region.

Key Players in the market

Some of the key players profiled in the Hard Seltzer Market include Anheuser-Busch InBev, The Coca-Cola Company, Mark Anthony Brands International, Diageo plc, Molson Coors Beverage Company, The Boston Beer Company, Kopparberg, Constellation Brands, Inc., San Juan Seltzer, Inc., Heineken N.V., Spiked Seltzer, Oskar Blues Brewery, Barefoot Cellars, Blue Marble, Future Proof Brands LLC and Cutwater Spirits.

Key Developments:

In May 2022, White Claw Seltzer launched a new product named White Claw Hard Seltzer REFRSHR Lemonade. The new seltzer lemonade contains striking flavors like Calamansi to Limon and has a distinct taste and comes in fabulous packaging.

In April 2022, Anheuser-Busch InBev invested US$ 50 million in its St. Louis campus to boost the production of seltzer. The company planned to add a new dedicated seltzer building with new equipment and systems for making their popular products like Michelob Ultra Organic Seltzer, Bud Light Seltzer, and others.

Contents Covered:

• Less Than 5%
• More Than 5%
• Other Contents

Packagings Covered:

• Glass Bottles
• Plastic Bottles
• Metal Cans

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
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• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
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