Global Hard Seltzer Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032

Description

List of Tables

The global demand for Hard Seltzer Market is presumed to reach the market size of nearly USD 68.23 Billion by 2032 from USD 19.02 Billion in 2023 with a CAGR of 15.25% under the study period 2024 - 2032.

Hard seltzer, spiked seltzer, or alcoholic sparkling water is a flavored carbonated beverage containing alcohol, water, and natural fruit flavors. Typically low in calories, sugar, and carbohydrates, hard seltzers have gained popularity as a light and refreshing alternative to beer, wine, and cocktails. They are available in various flavors such as citrus, berry, and tropical fruit, appealing to consumers seeking lighter and more health-conscious alcoholic beverage options. These are often chilled and served over ice, making them popular for outdoor gatherings, parties, and social occasions.

MARKET DYNAMICS

The changing consumer preferences toward healthier alcoholic beverage options drive market growth. Hard seltzers typically contain lower calories, sugar, and carbohydrates than traditional alcoholic beverages, appealing to health-conscious consumers. Moreover, mindful drinking and moderation trends further boost the demand for hard seltzers among individuals looking for lighter, more refreshing alternatives. Additionally, the versatility of hard seltzers in terms of flavors and customization options caters to diverse consumer preferences, attracting a wide range of demographics. The convenience factor, with many hard seltzers available in ready-to-drink cans, also contributes to their popularity, especially among millennials and younger consumers.

Furthermore, aggressive marketing strategies by manufacturers, including endorsements by celebrities and influencers, social media campaigns, and product innovations, are driving brand awareness and consumer engagement. The beverage market's dynamic and evolving landscape, the entry of new participants, and the expansion of existing brands into the hard seltzer segment are intensifying competition and driving market growth. However, changing consumer preferences and increasing competition from other alcoholic beverages may challenge market growth in the coming years.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of hard seltzer. The growth and trends of hard seltzer industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the hard seltzer market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By ABV Content

1.0% To 4.9%
5.0% To 6.9%
Others

By Packaging Type

Glass Bottles
Metal Cans

By Distribution Channel

Off-Trade
On-Trade

By Flavor

Classic Or Unflavored
Flavored (Black Cherry, Lime, Ruby Grapefruit, Mango, Raspberry, Others)

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Hard Seltzer market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Hard Seltzer market include Mark Anthony Brands International, Carlsberg Group, Anheuser-Busch InBev, The Coca-Cola Company, Diageo plc, Heineken N.V., The Boston Beer Company, Molson Coors Beverage Company, Constellation Brands Inc., Kopparberg, San Juan Seltzer Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

Product Code: VMR112114184

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . HARD SELTZER - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By ABV Content
- 3.7.2 Market Attractiveness Analysis By Packaging Type
- 3.7.3 Market Attractiveness Analysis By Distribution Channel
- 3.7.4 Market Attractiveness Analysis By Flavor
- 3.7.5 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . GLOBAL HARD SELTZER MARKET ANALYSIS BY ABV CONTENT

5.1 Overview by ABV Content
5.2 Historical and Forecast Data
5.3 Analysis by ABV Content
5.4 1.0% to 4.9% Historic and Forecast Sales by Regions
5.5 5.0% to 6.9% Historic and Forecast Sales by Regions
5.6 Others Historic and Forecast Sales by Regions

6 . GLOBAL HARD SELTZER MARKET ANALYSIS BY PACKAGING TYPE

6.1 Overview by Packaging Type
6.2 Historical and Forecast Data
6.3 Analysis by Packaging Type
6.4 Glass Bottles Historic and Forecast Sales by Regions
6.5 Metal Cans Historic and Forecast Sales by Regions

7 . GLOBAL HARD SELTZER MARKET ANALYSIS BY DISTRIBUTION CHANNEL

7.1 Overview by Distribution Channel
7.2 Historical and Forecast Data
7.3 Analysis by Distribution Channel
7.4 Off-Trade Historic and Forecast Sales by Regions
7.5 On-Trade Historic and Forecast Sales by Regions

8 . GLOBAL HARD SELTZER MARKET ANALYSIS BY FLAVOR

8.1 Overview by Flavor
8.2 Historical and Forecast Data
8.3 Analysis by Flavor
8.4 Classic or unflavored Historic and Forecast Sales by Regions
8.5 Flavored (Black Cherry, Lime, RuGrapefruit, Mango, Raspberry, Others) Historic and Forecast Sales by Regions

9 . GLOBAL HARD SELTZER MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Data Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Data Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Data Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. South East Asia Sales Analysis
- 9.5.10. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Data Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Data Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE HARD SELTZER COMPANIES

10.1. Hard Seltzer Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF HARD SELTZER INDUSTRY

11.1. Company Share Analysis
11.2. Market Concentration Rate
11.3. Mark Anthony Brands International
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. Carlsberg Group
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. Anheuser-Busch InBev
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. The Coca-Cola Company
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. Diageo plc
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. Heineken N.V.
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. The Boston Beer Company
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. Molson Coors Beverage Company
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
11.11. Constellation Brands Inc.
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
11.12. Kopparberg
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments
11.13. San Juan Seltzer Inc.
- 11.13.1. Company Overview
- 11.13.2. Company Revenue
- 11.13.3. Products
- 11.13.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies