Microgreens Market Size, Share, Growth Analysis, By Type (Broccoli, Basil), By Farming Type (Indoor Farming, Vertical Farming), By Distribution Channel, By End use, By Region - Industry Forecast 2024-2031

Global Microgreens Market size was valued at USD 2.57 billion in 2022 and is poised to grow from USD 2.85 billion in 2023 to USD 6.63 billion by 2031, growing at a CAGR of 11.1% during the forecast period (2024-2031).

Microgreens are gaining traction in the health and wellness market thanks to their impressive nutritional profile and numerous health benefits. Rich in essential nutrients such as phenolic compounds, carotenoids, vitamins (notably vitamin C), and minerals like zinc and copper, these nutrient-dense greens include popular varieties such as cabbage, broccoli, radish, and spinach. Recognized as superfoods, microgreens possess anti-inflammatory, antioxidant, antimicrobial, and anti-cancer properties, making them increasingly sought after by health-conscious consumers. Importantly, they play a significant role in blood glucose regulation and weight management; for instance, fenugreek microgreens have shown promise in moderating insulin activity, aiding in glucose management. This trend points to a burgeoning market opportunity for food brands promoting health-oriented products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Microgreens market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Microgreens Market Segmental Analysis

Global Microgreens Market is segmented by Type, Farming Type, Distribution Channel, End User and Region. Based on Type, the market is segmented into Broccoli, Cabbage, Cauliflower, Arugula, Peas, Basil, Radish, Cress and Others. Based on Farming Type, the market is segmented into Indoor Vertical Farming, Commercial Greenhouse, Others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Restaurants, and Other Distribution Channels. Based on End Use, the market is segmented into Residential, Commercial. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Microgreens Market

The global microgreens market is being significantly driven by the rise of conscious consumption, as consumers increasingly recognize the health benefits associated with these nutrient-dense greens. This heightened awareness, coupled with a willingness to invest in premium food options, has positively influenced market dynamics. Furthermore, advancements in food technology and the growing popularity of vegan products have contributed to the expansion of microgreens within the culinary sector. Additionally, the proliferation of restaurants and specialty food shops that offer diverse microgreen options is playing a pivotal role in familiarizing consumers with these products, further propelling market growth.

Restraints in the Global Microgreens Market

The global microgreens market faces several significant constraints that may impede its growth. Among these challenges are rising production costs and substantial initial investments required to establish operations. Additionally, a limited distribution network hampers market reach, while a general lack of consumer awareness about the benefits of microgreens further restricts demand. Furthermore, certain nutrient deficiencies in the soil can negatively impact the quality and yield of microgreens, presenting additional obstacles. Collectively, these factors pose considerable risks to the expansion and sustainability of the microgreens market, ultimately limiting its potential for growth.

Market Trends of the Global Microgreens Market

The Global Microgreens market is experiencing a notable upward trend, driven by a surge in new restaurant openings where chefs are increasingly incorporating microgreens as a vibrant garnish and flavor enhancer. This culinary innovation not only elevates presentation but also highlights the health benefits associated with these nutrient-dense plants. Beyond the culinary sector, microgreens are finding their way into various consumer products, including oils and personal care items like shampoos and skincare formulations, further expanding their market reach. As awareness of their nutritional advantages grows, the demand for microgreens across different industries is poised for significant growth in the coming years.