PUBLISHER: QKS Group | PRODUCT CODE: 1669325
PUBLISHER: QKS Group | PRODUCT CODE: 1669325
Market Share and Forecast: Advertising Technology (AdTech) Platforms, 2023-2028, Worldwide (Bundle of Two Reports)
This product includes two reports: Market Share and Market Forecast.
Market Share Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR of 10% by 2028.
Advertising Technology or AdTech is a set of tools, software, & programs that allow organizations to target, deliver, & analyze organizational & customer' data for strengthening their digital advertising efforts. AdTech platforms serve as a bridge between advertisers and publishers, facilitating the purchase, pricing, and selling of advertising spaces while delivering data-driven insights from consumer interactions. The platform leverages sophisticated algorithms and data-driven insights, empowering advertisers to make informed decisions and optimize their ad campaigns to maximize impact and return on ad spend. The primary goal of an AdTech platform is streamlining the campaign process, which includes better ad placement, delivering the right content to the target audience, and minimize the wastage of time & resources spent on ad campaigns. Additionally, AdTech platforms play a crucial role in audience targeting, campaign delivery, and feedback management, which enables organizations to segment audiences, execute marketing campaigns across multiple platforms, and collect valuable insights. At the core of AdTech platforms lies a robust infrastructure that seamlessly integrates advertising technologies, data management tools, and advanced analytics capabilities. These platforms offer various features, such as programmatic advertising, audience targeting, Real-Time Bidding (RTB), ad inventory management, and comprehensive campaign performance tracking and optimization. The platform also facilitates an open advertising marketplace that provides a neutral environment of digital advertising to both the supply and demand sides.
According to Quadrant Knowledge Solutions, advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance.
Market Forecast Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR of 10% by 2024-2028.
Advertising Technology or AdTech is a set of tools, software, & programs that allow organizations to target, deliver, & analyze organizational & customer' data for strengthening their digital advertising efforts. AdTech platforms serve as a bridge between advertisers and publishers, facilitating the purchase, pricing, and selling of advertising spaces while delivering data-driven insights from consumer interactions. The platform leverages sophisticated algorithms and data-driven insights, empowering advertisers to make informed decisions and optimize their ad campaigns to maximize impact and return on ad spend. The primary goal of an AdTech platform is streamlining the campaign process, which includes better ad placement, delivering the right content to the target audience, and minimize the wastage of time & resources spent on ad campaigns. Additionally, AdTech platforms play a crucial role in audience targeting, campaign delivery, and feedback management, which enables organizations to segment audiences, execute marketing campaigns across multiple platforms, and collect valuable insights. At the core of AdTech platforms lies a robust infrastructure that seamlessly integrates advertising technologies, data management tools, and advanced analytics capabilities. These platforms offer various features, such as programmatic advertising, audience targeting, Real-Time Bidding (RTB), ad inventory management, and comprehensive campaign performance tracking and optimization. The platform also facilitates an open advertising marketplace that provides a neutral environment of digital advertising to both the supply and demand sides.
TABLE OF CONTENTS
Market Share:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Analysis
- Global AdTech Platform Market Share Analysis
Chapter 04: Market Share Analysis
- Market Share by Region
- Market Share Worldwide
- Market Share USA
- Market Share Canada
- Market Share Latin America
- Market Share Western Europe
- Market Share Central & Eastern Europe
- Market Share Middle East & Africa
- Market Share China
- Market Share APAC Ex Japan & China
- Market Share Japan
- Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 05: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 06: Appendix
- Research Methodologies
Market Forecast:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Analysis
- Global AdTech Platform Market Forecast Analysis
Chapter 04: Market Forecast Analysis
- Market Forecast by Region
- Market Forecast Global
- Market Forecast USA
- Market Forecast Canada
- Market Forecast Latin America
- Market Forecast Western Europe
- Market Forecast Central & Eastern Europe
- Market Forecast Middle East & Africa
- Market Forecast China
- Market Forecast APAC Ex Japan & China
- Market Forecast Japan
- Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast Deployment Type: Cloud
- Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 05: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 06: Appendix
- Research Methodologies
LIST OF FIGURES
Market Share:
- Fig. 1 Market Share of AdTech Platform Worldwide, 2023
- Fig. 2 Market Share of AdTech Platform USA, 2023
- Fig. 3 Market Share of AdTech Platform Canada, 2023
- Fig. 4 Market Share of AdTech Platform Latin America, 2023
- Fig. 5 Market Share of AdTech Platform Western Europe, 2023
- Fig. 6 Market Share of AdTech Platform Central & Eastern Europe, 2023
- Fig. 7 Market Share of AdTech Platform Middle East & Africa, 2023
- Fig. 8 Market Share of AdTech Platform Asia excluding Japan and China, 2023
- Fig. 9 Market Share of AdTech Platform Japan, 2023
- Fig. 10 Market Share of AdTech Platform China, 2023
- Fig. 11 Market Share of AdTech Platform IT & Telecom Industry, 2023
- Fig. 12 Market Share of AdTech Platform Banking & Financial Services Industry, 2023
- Fig. 13 Market Share of AdTech Platform Insurance Industry, 2023
- Fig. 14 Market Share of AdTech Platform Healthcare Industry, 2023
- Fig. 15 Market Share of AdTech Platform Government & Public Sector, 2023
- Fig. 16 Market Share of AdTech Platform Retail & eCommerce, 2023
- Fig. 17 Market Share of AdTech Platform Manufacturing, 2023
- Fig. 18 Market Share of AdTech Platform Hospitality, 2023
- Fig. 19 Market Share of AdTech Platform On-premises Deployment, 2023
- Fig. 20 Market Share of AdTech Platform Cloud Deployment, 2023
- Fig. 21 Market Share of AdTech Platform SMB Customers, 2023
- Fig. 22 Market Share of AdTech Platform Large Customers, 2023
- Fig. 23 Market Share of AdTech Platform Enterprise Customers, 2023
Market Forecast:
- Fig. 1 Market Forecast of AdTech Platform Worldwide, 2024-2028
- Fig. 2 Market Forecast of AdTech Platform USA, 2024-2028
- Fig. 3 Market Forecast of AdTech Platform Canada, 2024-2028
- Fig. 4 Market Forecast of AdTech Platform Latin America, 2024-2028
- Fig. 5 Market Forecast of AdTech Platform Western Europe, 2024-2028
- Fig. 6 Market Forecast of AdTech Platform Central & Eastern Europe, 2024-2028
- Fig. 7 Market Forecast of AdTech Platform Middle East & Africa, 2024-2028
- Fig. 8 Market Forecast of AdTech Platform Asia excluding Japan and China, 2024-2028
- Fig. 9 Market Forecast of AdTech Platform Japan, 2024-2028
- Fig. 10 Market Forecast of AdTech Platform China, 2024-2028
- Fig. 11 Market Forecast of AdTech Platform IT & Telecom Industry, 2024-2028
- Fig. 12 Market Forecast of AdTech Platform Banking & Financial Services Industry, 2024-2028
- Fig. 13 Market Forecast of AdTech Platform Insurance Industry, 2024-2028
- Fig. 14 Market Forecast of AdTech Platform Healthcare Industry, 2024-2028
- Fig. 15 Market Forecast of AdTech Platform Government & Public Sector, 2024-2028
- Fig. 16 Market Forecast of AdTech Platform Retail & eCommerce, 2024-2028
- Fig. 17 Market Forecast of AdTech Platform Manufacturing, 2024-2028
- Fig. 18 Market Forecast of AdTech Platform Hospitality, 2024-2028
- Fig. 19 Market Forecast of AdTech Platform On-premises Deployment, 2024-2028
- Fig. 20 Market Forecast of AdTech Platform Cloud Deployment, 2024-2028
- Fig. 21 Market Forecast of AdTech Platform SMB Customers, 2024-2028
- Fig. 22 Market Forecast of AdTech Platform Large Customers, 2024-2028
- Fig. 23 Market Forecast of AdTech Platform Enterprise Customers, 2024-2028
