PUBLISHER: Grand View Research | PRODUCT CODE: 1701380
PUBLISHER: Grand View Research | PRODUCT CODE: 1701380
The global AdTech market size is anticipated to reach USD 1580.86 billion by 2030, growing at a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Businesses are increasingly seeking data and analytics to understand their target audiences better and optimize their advertising spend. AdTech solutions provide tools for data collection, analysis, and targeting, enabling highly personalized and effective advertising campaigns. Programmatic advertising automates the buying and selling of ad space, eliminating the need for manual negotiations. This efficient process allows advertisers to reach a wider audience at optimized costs, while publishers can fill their ad inventory more effectively.
The pervasive nature of smartphones has fundamentally transformed the manner in which consumers access information and interact with brands. The AdTech industry strategically adapts to this paradigm shift by crafting mobile-optimized ad formats and targeting strategies, ensuring they can effectively reach consumers while they are engaged with their devices. Furthermore, the burgeoning consumption of video content coupled with the growing popularity of innovative channels such as digital out-of-home (DOOH) advertising necessitates the development of novel ad formats to captivate audience attention. AdTech companies are positioned at the forefront of this evolution, pioneering engaging formats such as interactive video advertisements and augmented reality experiences.
In response to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the AdTech industry is undergoing a necessary shift towards privacy-centric advertising practices. AdTech companies are actively developing solutions that prioritize user privacy while still delivering impactful advertising campaigns. Artificial intelligence (AI) is playing an increasingly significant role in ad targeting, personalization, and campaign optimization. By leveraging AI to analyze vast sets of data and identify user behavior patterns, AdTech companies can create more effective and targeted advertising campaigns. Connected TV (CTV) presents a unique opportunity to bridge the gap between traditional television and digital advertising. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market.