PUBLISHER: QKS Group | PRODUCT CODE: 1609476
PUBLISHER: QKS Group | PRODUCT CODE: 1609476
Market Share and Forecast: Account-Based Marketing (ABM) Platforms, 2023-2028, USA (Bundle of Two Reports)
This product includes two reports: Market Share and Market Forecast.
QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of below average by 2028 in USA.
Despite a slower growth rate compared to other regions, the United States remains a significant player in the account-based marketing (ABM) market. The market is projected to register a below-average CAGR by 2028. Several factors contribute to this tempered growth, including market saturation and the longer adoption cycles typical of larger enterprises. Nevertheless, the adoption of ABM platforms continues to evolve as organizations seek to refine their marketing strategies, improve targeting, and enhance customer engagement. While the pace may be slower, U.S. companies are still investing in ABM tools to achieve better alignment between sales and marketing teams, improve customer retention, and drive more personalized marketing efforts. This gradual adoption underscores a steady, albeit measured, recognition of the strategic importance of ABM in achieving business objectives.
QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."
Market Forecast Description:
QKS Group Reveals that Account-Based Marketing Market is Projected to Register a CAGR of below average by 2028 in USA.
The future of the account-based marketing (ABM) market in the United States, despite its below-average projected growth, holds promising potential for evolution and innovation. As organizations continue to navigate the complexities of a competitive digital landscape, the emphasis on personalized marketing and strategic customer engagement is expected to intensify. Advances in data analytics, artificial intelligence, and machine learning will likely drive the next wave of ABM innovation, enabling more precise targeting and improved ROI. Moreover, as businesses increasingly prioritize customer experience and integrated marketing approaches, ABM platforms will play a crucial role in fostering deeper customer relationships and enhancing overall marketing effectiveness. The U.S. market may see a shift towards more specialized ABM solutions tailored to industry-specific needs, further solidifying ABM's position as a critical component of modern marketing strategies.
QKS Group defines "Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement. By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience."
TABLE OF CONTENTS
Market Share:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Share Analysis
- USA Market Share
- USA Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- USA Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- USA Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Forecast:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Forecast Analysis
- USA Market Forecast
- USA Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- USA Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast by Deployment Type: Cloud
- USA Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
LIST OF FIGURES
Market Share:
- Fig. 1 Market Share of Account-Based Marketing Platforms USA, 2023
- Fig. 2 USA Market Share of Account-Based Marketing Platforms IT & Telecom Industry, 2023
- Fig. 3 USA Market Share of Account-Based Marketing Platforms Banking & Financial Services Industry, 2023
- Fig. 4 USA Market Share of Account-Based Marketing Platforms Insurance Industry, 2023
- Fig. 5 USA Market Share of Account-Based Marketing Platforms Healthcare Industry, 2023
- Fig. 6 USA Market Share of Account-Based Marketing Platforms Government & Public Sector, 2023
- Fig. 7 USA Market Share of Account-Based Marketing Platforms Retail & eCommerce, 2023
- Fig. 8 USA Market Share of Account-Based Marketing Platforms Manufacturing, 2023
- Fig. 9 USA Market Share of Account-Based Marketing Platforms Hospitality, 2023
- Fig. 10 USA Market Share of Account-Based Marketing Platforms On-premises Deployment, 2023
- Fig. 11 USA Market Share of Account-Based Marketing Platforms Cloud Deployment, 2023
- Fig. 12 USA Market Share of Account-Based Marketing Platforms SMB Customers, 2023
- Fig. 13 USA Market Share of Account-Based Marketing Platforms Large Customers, 2023
- Fig. 14 USA Market Share of Account-Based Marketing Platforms Enterprise Customers, 2023
Market Forecast:
- Fig. 1 Market Forecast of Account-Based Marketing USA, 2024- 2028
- Fig. 2 Market Forecast of Account-Based Marketing IT & Telecom Industry, 2024- 2028
- Fig. 3 Market Forecast of Account-Based Marketing Banking & Financial Services Industry, 2024- 2028
- Fig. 4 Market Forecast of Account-Based Marketing Insurance Industry, 2024- 2028
- Fig. 5 Market Forecast of Account-Based Marketing Healthcare Industry, 2024- 2028
- Fig. 6 Market Forecast of Account-Based Marketing Government & Public Sector, 2024- 2028
- Fig. 7 Market Forecast of Account-Based Marketing Retail & eCommerce, 2024- 2028
- Fig. 8 Market Forecast of Account-Based Marketing Manufacturing, 2024- 2028
- Fig. 9 Market Forecast of Account-Based Marketing Hospitality, 2024- 2028
- Fig. 10 Market Forecast of Account-Based Marketing On-premises Deployment, 2024- 2028
- Fig. 11 Market Forecast of Account-Based Marketing Cloud Deployment, 2024- 2028
- Fig. 12 Market Forecast of Account-Based Marketing SMB Customers, 2024- 2028
- Fig. 13 Market Forecast of Account-Based Marketing Large Customers, 2024- 2028
- Fig. 14 Market Forecast of Account-Based Marketing Enterprise Customers, 2024- 2028
