PUBLISHER: QKS Group | PRODUCT CODE: 1445910
PUBLISHER: QKS Group | PRODUCT CODE: 1445910
Quadrant Knowledge Solutions Reveals that Customer Journey Mapping Market is Projected to Register a CAGR of 15.49% by 2027.
Customer journey mapping is just one stage in the move towards a customer centric approach. It marks the starting point; placing the experience of the customer at the heart of what the company does and how it operates. It provides a single overview of how customers interact with the business, focusing the company's thinking on the customer and how the service appears from an external perspective. It is all too easy for large corporations to think in terms of departmental tasks, and journey mapping facilitates cross-departmental working to understand the impact on the journey for the customer, and consider the "desired" emotional response from the customer at each point.