PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1635087
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1635087
Augmented Analytics Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)
The global augmented analytics market is projected to grow from an estimated $9.2 billion in 2024 to $39.2 billion by 2030, reflecting a compound annual growth rate (CAGR) of 27.2% during the forecast period. This growth is driven by the increasing importance of automating data collection and preparation, which enhances decision-making and revenue generation for companies. The integration of artificial intelligence (AI) and machine learning (ML) into traditional analytics solutions is further propelling market expansion.
Key Insights
The software segment holds the largest market share, attributed to the widespread adoption of AI and ML technologies in analytics platforms. Services, including professional and managed services, are also experiencing significant growth due to the need for implementation, integration, and maintenance support.
Cloud-based deployment is gaining traction, offering scalability, cost-effectiveness, and ease of access. On-premises deployment remains preferred by organizations with stringent data security and compliance requirements.
Large enterprises dominate the market, leveraging augmented analytics to process vast amounts of data for strategic decision-making. Small and medium-sized enterprises (SMEs) are increasingly adopting these solutions to enhance operational efficiency and competitiveness.
Sales and marketing departments are the primary users of augmented analytics, utilizing insights to optimize campaigns and customer engagement. Finance, IT, and operations departments also benefit from data-driven decision-making facilitated by these tools.
The retail sector leads in adopting augmented analytics to understand consumer behavior and optimize inventory management. Healthcare, banking, financial services, and insurance (BFSI), telecom and IT, manufacturing, government, and transportation and logistics industries are also significant adopters, seeking to improve efficiency and service delivery.
North America holds the largest market share, driven by technological advancements and early adoption of AI and ML. The Asia-Pacific region is expected to experience the fastest growth, fueled by digital transformation initiatives and increasing investments in advanced analytics solutions.
Continuous advancements in software, particularly in natural language processing (NLP) and machine learning, are enhancing the capabilities of augmented analytics platforms. The integration of these technologies enables more sophisticated and actionable insights from data, facilitating better decision-making across organizations.
Data privacy and security concerns, along with the complexity of integrating augmented analytics into existing systems, pose challenges to market growth. However, ongoing developments in secure data handling and user-friendly integration solutions are expected to mitigate these challenges over time.
Table of Contents
Chapter 1. Research Scope
- 1.1. Research Objectives
- 1.2. Market Definition
- 1.3. Analysis Period
- 1.4. Market Size Breakdown by Segments
- 1.4.1. Market size breakdown, by component
- 1.4.2. Market size breakdown, by deployment mode
- 1.4.3. Market size breakdown, by organization size
- 1.4.4. Market size breakdown, by business function
- 1.4.5. Market size breakdown, by industry
- 1.4.6. Market size breakdown, by region
- 1.4.7. Market size breakdown, by country
- 1.5. Market Data Reporting Unit
- 1.5.1. Value
- 1.6. Key Stakeholders
Chapter 2. Research Methodology
- 2.1. Secondary Research
- 2.1.1. Paid
- 2.1.2. Unpaid
- 2.1.3. P&S Intelligence database
- 2.2. Primary Research
- 2.3. Market Size Estimation
- 2.4. Data Triangulation
- 2.5. Currency Conversion Rates
- 2.6. Assumptions for the Study
- 2.7. Notes and Caveats
Chapter 3. Executive Summary
Chapter 4. Market Indicators
Chapter 5. Industry Outlook
- 5.1. Market Dynamics
- 5.1.1. Trends
- 5.1.2. Drivers
- 5.1.3. Restraints/challenges
- 5.1.4. Impact analysis of drivers/restraints
- 5.2. Impact of COVID-19
- 5.3. Porter's Five Forces Analysis
- 5.3.1. Bargaining power of buyers
- 5.3.2. Bargaining power of suppliers
- 5.3.3. Threat of new entrants
- 5.3.4. Intensity of rivalry
- 5.3.5. Threat of substitutes
Chapter 6. Global Market
- 6.1. Overview
- 6.2. Market Revenue, by Component (2019-2030)
- 6.3. Market Revenue, by Organization Size (2019-2030)
- 6.4. Market Revenue, by Deployment Mode (2019-2030)
- 6.5. Market Revenue, by Business Function (2019-2030)
- 6.6. Market Revenue, by Industry (2019-2030)
- 6.7. Market Revenue, by Region (2019-2030)
Chapter 7. North America Market
- 7.1. Overview
- 7.2. Market Revenue, by Component (2019-2030)
- 7.3. Market Revenue, by Organization Size (2019-2030)
- 7.4. Market Revenue, by Deployment Mode (2019-2030)
- 7.5. Market Revenue, by Business Function (2019-2030)
- 7.6. Market Revenue, by Industry (2019-2030)
- 7.7. Market Revenue, by Country (2019-2030)
Chapter 8. Europe Market
- 8.1. Overview
- 8.2. Market Revenue, by Component (2019-2030)
- 8.3. Market Revenue, by Organization Size (2019-2030)
- 8.4. Market Revenue, by Deployment Mode (2019-2030)
- 8.5. Market Revenue, by Business Function (2019-2030)
- 8.6. Market Revenue, by Industry (2019-2030)
- 8.7. Market Revenue, by Country (2019-2030)
Chapter 9. APAC Market
- 9.1. Overview
- 9.2. Market Revenue, by Component (2019-2030)
- 9.3. Market Revenue, by Organization Size (2019-2030)
- 9.4. Market Revenue, by Deployment Mode (2019-2030)
- 9.5. Market Revenue, by Business Function (2019-2030)
- 9.6. Market Revenue, by Industry (2019-2030)
- 9.7. Market Revenue, by Country (2019-2030)
Chapter 10. LATAM Market
- 10.1. Overview
- 10.2. Market Revenue, by Component (2019-2030)
- 10.3. Market Revenue, by Organization Size (2019-2030)
- 10.4. Market Revenue, by Deployment Mode (2019-2030)
- 10.5. Market Revenue, by Business Function (2019-2030)
- 10.6. Market Revenue, by Industry (2019-2030)
- 10.7. Market Revenue, by Country (2019-2030)
Chapter 11. MEA Market
- 11.1. Overview
- 11.2. Market Revenue, by Component (2019-2030)
- 11.3. Market Revenue, by Organization Size (2019-2030)
- 11.4. Market Revenue, by Deployment Mode (2019-2030)
- 11.5. Market Revenue, by Business Function (2019-2030)
- 11.6. Market Revenue, by Industry (2019-2030)
- 11.7. Market Revenue, by Country (2019-2030)
Chapter 12. U.S. Market
- 12.1. Overview
- 12.2. Market Revenue, by Component (2019-2030)
- 12.3. Market Revenue, by Organization Size (2019-2030)
- 12.4. Market Revenue, by Deployment Mode (2019-2030)
- 12.5. Market Revenue, by Business Function (2019-2030)
- 12.6. Market Revenue, by Industry (2019-2030)
Chapter 13. Canada Market
- 13.1. Overview
- 13.2. Market Revenue, by Component (2019-2030)
- 13.3. Market Revenue, by Organization Size (2019-2030)
- 13.4. Market Revenue, by Deployment Mode (2019-2030)
- 13.5. Market Revenue, by Business Function (2019-2030)
- 13.6. Market Revenue, by Industry (2019-2030)
Chapter 14. Germany Market
- 14.1. Overview
- 14.2. Market Revenue, by Component (2019-2030)
- 14.3. Market Revenue, by Organization Size (2019-2030)
- 14.4. Market Revenue, by Deployment Mode (2019-2030)
- 14.5. Market Revenue, by Business Function (2019-2030)
- 14.6. Market Revenue, by Industry (2019-2030)
Chapter 15. France Market
- 15.1. Overview
- 15.2. Market Revenue, by Component (2019-2030)
- 15.3. Market Revenue, by Organization Size (2019-2030)
- 15.4. Market Revenue, by Deployment Mode (2019-2030)
- 15.5. Market Revenue, by Business Function (2019-2030)
- 15.6. Market Revenue, by Industry (2019-2030)
Chapter 16. U.K. Market
- 16.1. Overview
- 16.2. Market Revenue, by Component (2019-2030)
- 16.3. Market Revenue, by Organization Size (2019-2030)
- 16.4. Market Revenue, by Deployment Mode (2019-2030)
- 16.5. Market Revenue, by Business Function (2019-2030)
- 16.6. Market Revenue, by Industry (2019-2030)
Chapter 17. Italy Market
- 17.1. Overview
- 17.2. Market Revenue, by Component (2019-2030)
- 17.3. Market Revenue, by Organization Size (2019-2030)
- 17.4. Market Revenue, by Deployment Mode (2019-2030)
- 17.5. Market Revenue, by Business Function (2019-2030)
- 17.6. Market Revenue, by Industry (2019-2030)
Chapter 18. Spain Market
- 18.1. Overview
- 18.2. Market Revenue, by Component (2019-2030)
- 18.3. Market Revenue, by Organization Size (2019-2030)
- 18.4. Market Revenue, by Deployment Mode (2019-2030)
- 18.5. Market Revenue, by Business Function (2019-2030)
- 18.6. Market Revenue, by Industry (2019-2030)
Chapter 19. Japan Market
- 19.1. Overview
- 19.2. Market Revenue, by Component (2019-2030)
- 19.3. Market Revenue, by Organization Size (2019-2030)
- 19.4. Market Revenue, by Deployment Mode (2019-2030)
- 19.5. Market Revenue, by Business Function (2019-2030)
- 19.6. Market Revenue, by Industry (2019-2030)
Chapter 20. China Market
- 20.1. Overview
- 20.2. Market Revenue, by Component (2019-2030)
- 20.3. Market Revenue, by Organization Size (2019-2030)
- 20.4. Market Revenue, by Deployment Mode (2019-2030)
- 20.5. Market Revenue, by Business Function (2019-2030)
- 20.6. Market Revenue, by Industry (2019-2030)
Chapter 21. India Market
- 21.1. Overview
- 21.2. Market Revenue, by Component (2019-2030)
- 21.3. Market Revenue, by Organization Size (2019-2030)
- 21.4. Market Revenue, by Deployment Mode (2019-2030)
- 21.5. Market Revenue, by Business Function (2019-2030)
- 21.6. Market Revenue, by Industry (2019-2030)
Chapter 22. Australia Market
- 22.1. Overview
- 22.2. Market Revenue, by Component (2019-2030)
- 22.3. Market Revenue, by Organization Size (2019-2030)
- 22.4. Market Revenue, by Deployment Mode (2019-2030)
- 22.5. Market Revenue, by Business Function (2019-2030)
- 22.6. Market Revenue, by Industry (2019-2030)
Chapter 23. South Korea Market
- 23.1. Overview
- 23.2. Market Revenue, by Component (2019-2030)
- 23.3. Market Revenue, by Organization Size (2019-2030)
- 23.4. Market Revenue, by Deployment Mode (2019-2030)
- 23.5. Market Revenue, by Business Function (2019-2030)
- 23.6. Market Revenue, by Industry (2019-2030)
Chapter 24. Brazil Market
- 24.1. Overview
- 24.2. Market Revenue, by Component (2019-2030)
- 24.3. Market Revenue, by Organization Size (2019-2030)
- 24.4. Market Revenue, by Deployment Mode (2019-2030)
- 24.5. Market Revenue, by Business Function (2019-2030)
- 24.6. Market Revenue, by Industry (2019-2030)
Chapter 25. Mexico Market
- 25.1. Overview
- 25.2. Market Revenue, by Component (2019-2030)
- 25.3. Market Revenue, by Organization Size (2019-2030)
- 25.4. Market Revenue, by Deployment Mode (2019-2030)
- 25.5. Market Revenue, by Business Function (2019-2030)
- 25.6. Market Revenue, by Industry (2019-2030)
Chapter 26. Saudi Arabia Market
- 26.1. Overview
- 26.2. Market Revenue, by Component (2019-2030)
- 26.3. Market Revenue, by Organization Size (2019-2030)
- 26.4. Market Revenue, by Deployment Mode (2019-2030)
- 26.5. Market Revenue, by Business Function (2019-2030)
- 26.6. Market Revenue, by Industry (2019-2030)
Chapter 27. South Africa Market
- 27.1. Overview
- 27.2. Market Revenue, by Component (2019-2030)
- 27.3. Market Revenue, by Organization Size (2019-2030)
- 27.4. Market Revenue, by Deployment Mode (2019-2030)
- 27.5. Market Revenue, by Business Function (2019-2030)
- 27.6. Market Revenue, by Industry (2019-2030)
Chapter 28. U.A.E. Market
- 28.1. Overview
- 28.2. Market Revenue, by Component (2019-2030)
- 28.3. Market Revenue, by Organization Size (2019-2030)
- 28.4. Market Revenue, by Deployment Mode (2019-2030)
- 28.5. Market Revenue, by Business Function (2019-2030)
- 28.6. Market Revenue, by Industry (2019-2030)
Chapter 29. Competitive Landscape
- 29.1. List of Market Players and their Offerings
- 29.2. Competitive Benchmarking of Key Players
- 29.3. Product Benchmarking of Key Players
- 29.4. Recent Strategic Developments
Chapter 30. Company Profiles
- 30.1. Microsoft Corporation
- 30.1.1. Business overview
- 30.1.2. Product and service offerings
- 30.1.3. Key financial summary
- 30.2. Amazon Web Services Inc.
- 30.2.1. Business overview
- 30.2.2. Product and service offerings
- 30.2.3. Key financial summary
- 30.3. QlikTech International AB
- 30.3.1. Business overview
- 30.3.2. Product and service offerings
- 30.3.3. Key financial summary
- 30.4. Salesforce Inc.
- 30.4.1. Business overview
- 30.4.2. Product and service offerings
- 30.4.3. Key financial summary
- 30.5. MicroStrategy Incorporated
- 30.5.1. Business overview
- 30.5.2. Product and service offerings
- 30.5.3. Key financial summary
- 30.6. SAS Institute Inc.
- 30.6.1. Business overview
- 30.6.2. Product and service offerings
- 30.6.3. Key financial summary
- 30.7. TIBCO Software Inc.
- 30.7.1. Business overview
- 30.7.2. Product and service offerings
- 30.7.3. Key financial summary
- 30.8. Google LLC
- 30.8.1. Business overview
- 30.8.2. Product and service offerings
- 30.8.3. Key financial summary
- 30.9. Sisense Ltd.
- 30.9.1. Business overview
- 30.9.2. Product and service offerings
- 30.9.3. Key financial summary
- 30.10. IBM Corporation
- 30.10.1. Business overview
- 30.10.2. Product and service offerings
- 30.10.3. Key financial summary
- 30.11. SAP SE
- 30.11.1. Business overview
- 30.11.2. Product and service offerings
- 30.11.3. Key financial summary
- 30.12. Dassault Systemes SE
- 30.12.1. Business overview
- 30.12.2. Product and service offerings
- 30.12.3. Key financial summary
Chapter 31. Appendix
- 31.1. Abbreviations
- 31.2. Sources and References
- 31.3. Related Reports
