U.S. Razor Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)

Market Overview

The U.S. razor market is projected to grow from USD 2,877.6 million in 2024 to USD 3,158.4 million by 2030, advancing at a CAGR of 1.6% during the forecast period. This growth is fueled by increasing interest in personal grooming, innovative razor technologies, and rising adoption of subscription-based razor services. The demand for both manual and electric razors continues to evolve with changing consumer preferences, particularly among men and women focused on maintaining their physical appearance.

The growing popularity of electric razors and beard maintenance trends, combined with the convenience of online and subscription models, is further reshaping the U.S. razor market landscape.

Key Insights

Market Segmentation:

By type, the cartridge razors category dominates with a 40% market share in 2024, owing to their ease of use, faster operation, and effective marketing. Cartridge razors are widely preferred for their multi-blade functionality, which reduces the risk of cuts and ensures a smoother shave.

The electric razors segment is expected to grow at the highest CAGR of 6.2%, driven by advantages such as longer durability, lower overall cost of usage, and increasing beard trends among men. Consumers are increasingly shifting toward electric options for greater convenience and safety.

By blade type, the carbon steel category is the fastest-growing, owing to its durability, sharpness, and cost-effectiveness, which appeal to price-sensitive consumers.

Based on consumer group, the men segment leads the market, accounting for the largest share. Male grooming trends, particularly shaving and beard styling, continue to drive the demand for razors. Meanwhile, the women segment is witnessing significant growth due to increasing awareness of personal hygiene and grooming practices.

Trends and Drivers:

The subscription-based model is gaining popularity, offering convenience and affordability to consumers. Leading companies such as Gillette and Dollar Shave Club deliver razors and refill blades to consumers' doorsteps via subscription services, enhancing customer loyalty and retention.

The rising focus on personal grooming among men and women is a major growth driver. Increasing awareness about physical appearance, coupled with the influence of social media and beauty trends, is boosting the demand for grooming products, including razors.

Innovations in razor technologies, including multi-blade designs, ergonomic handles, and electric shaving systems, are further propelling market demand.

Challenges:

The growing trend of beards among men is limiting the frequency of shaving, impacting the demand for manual razors. Research indicates that around 33% of U.S. men have facial hair, reducing their need for daily shaving routines.

The preference for electric shavers over traditional razors for greater convenience and time savings is also gradually reducing the market share of manual razors.

Competitive Landscape:

The market is fragmented, with leading players focusing on product innovation, effective marketing strategies, and the introduction of subscription-based models. Key companies like Gillette and Dollar Shave Club continue to dominate the market by catering to diverse consumer needs with innovative and cost-effective razor products.