Razor Market Size, Share & Trends Analysis Report By Product (Cartridge, Disposable), By Consumer (Men, Women), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online), By Region, And Segment Forecasts, 2025

The global razor market size is estimated to reach USD 15.71 billion by 2030, registering a CAGR of 3.9% from 2025 to 2030, according to a new report by Grand View Research, Inc. A booming market for men's grooming products and increased awareness among consumers related to personal hygiene have driven product demand over the years.

Electric razors segment is expected to witness the fastest growth with a CAGR of 4.6% over the forecast period. Availability of local and international brands, from Philips and Braun to Indian brands like Syska and Nova, is the primary factor driving this segment. In countries like U.K., U.S. and Germany where the personal care industry is booming, demand for such products is bound to grow irrespective of gender.

While men accounted for the dominant share in the overall market, the women consumer category is expected to witness the highest growth over the forecast period. Growing beauty consciousness among the female population and strong influence of changing fashion trends are factors driving this consumer category. Shaving razors offer a non-surgical and cheap alternative, which has increased consumer preference in dermatology and beauty clinics for various treatments.

The online distribution channel segment led the market with the largest revenue share in 2024. Strong established customer base of online stores and apps such as Nykaa, Purplle, and Amazon has significantly contributed to the growth of this segment. Rise in number of internet users, 24/7 availability of products on these platforms, high availability of discounts and offers, and ease of access, are major factors driving product sales through online channels.

The North America market held the largest share of over 31.6% in 2024 and is anticipated to witness steady growth over the next few years owing to the presence of large manufacturers such as P&G. The availability of technologically advanced products in the market and growing awareness regarding grooming has led to high product demand in this region. Increase in the usage of electric trimmers across homes and salons in U.S. for rapid and effective results is one of the key factors contributing to the dominance of the regional market.

Key players operating in the market include The Procter & Gamble Company; Koninklijke Philips N.V.; Edgewell Disposable Company; Harry's Inc.; Societe BIC S.A. (BIC); Supermax Limited; and Dorco Co. Ltd. These companies have been generating significant revenue in the market, resulting in steady growth. For instance, as per a P&G report for 2017, the net revenue earned by Gillette alone was USD 65.10 billion, with an estimated 9.0% sales in the shave care category.

Razor Market Report Highlights:

Cartridge razors constituted a share of 37.5% in the total market in 2024 and the segment is projected to exhibit significant growth over the forecast period.
In terms of region, North America held the largest share with a revenue share of 31.6% in 2024.
APAC is the fastest growing regional market, exhibiting a 4.5% CAGR over the forecast period.
Higher preference for cheaper hair removal solutions in countries such as China, India, and Brazil has given product demand a major boost. This can also be attributed to rising purchasing power of consumers in these regions.

Product Code: GVR-3-68038-161-0

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Razor Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Razor Market: Consumer Estimates & Trend Analysis

5.1. Razor Market, By Consumer: Key Takeaways
5.2. Consumer Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Consumer, 2018 - 2030 (USD Billion)
- 5.3.1. Men
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Women
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Razor Market: Product Estimates & Trend Analysis

6.1. Razor Market, By Product: Key Takeaways
6.2. Product Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
- 6.3.1. Cartridge
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Disposable
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.3. Electric
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Razor Market: Distribution Channel Estimates & Trend Analysis

7.1. Razor Market, By Distribution Channel: Key Takeaways
7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
- 7.3.1. Supermarket & Hypermarket
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.2. Convenience Stores
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.3. Online
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Razor Market: Regional Estimates & Trend Analysis

8.1. Razor Market: Regional Outlook
8.2. Regional Marketplaces: Key Takeaways
8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
- 8.3.1. North America
  - 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.1.2. U.S.
    - 8.3.1.2.1. Key country dynamics
    - 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.1.3. Canada
    - 8.3.1.3.1. Key country dynamics
    - 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.1.4. Mexico
    - 8.3.1.4.1. Key country dynamics
    - 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.2. Europe
  - 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.2.2. UK
    - 8.3.2.2.1. Key country dynamics
    - 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.2.3. Germany
    - 8.3.2.3.1. Key country dynamics
    - 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.2.4. France
    - 8.3.2.4.1. Key country dynamics
    - 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.2.5. Italy
    - 8.3.2.5.1. Key country dynamics
    - 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.2.6. Spain
    - 8.3.2.6.1. Key country dynamics
    - 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.3. Asia Pacific
  - 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.3.2. China
    - 8.3.3.2.1. Key country dynamics
    - 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.3.3. India
    - 8.3.3.3.1. Key country dynamics
    - 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.3.4. Japan
    - 8.3.3.4.1. Key country dynamics
    - 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.3.5. Australia & New Zealand
    - 8.3.3.5.1. Key country dynamics
    - 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.4. Latin America
  - 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.4.2. Brazil
    - 8.3.4.2.1. Key country dynamics
    - 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.5. Middle East & Africa
  - 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 8.3.5.2. Saudi Arabia
    - 8.3.5.2.1. Key country dynamics
    - 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Razor Market: Competitive Analysis

9.1. Recent Developments & Impact Analysis, by Key Market Participants
9.2. Company Categorization
9.3. Participant's Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
- 9.9.1. Procter & Gamble
  - 9.9.1.1. Company Overview
  - 9.9.1.2. Financial Performance
  - 9.9.1.3. Product Portfolios
  - 9.9.1.4. Strategic Initiatives
- 9.9.2. Koninklijke Philips N.V.,
  - 9.9.2.1. Company Overview
  - 9.9.2.2. Financial Performance
  - 9.9.2.3. Product Portfolios
  - 9.9.2.4. Strategic Initiatives
- 9.9.3. Syska
  - 9.9.3.1. Company Overview
  - 9.9.3.2. Financial Performance
  - 9.9.3.3. Product Portfolios
  - 9.9.3.4. Strategic Initiatives
- 9.9.4. Edgewell Personal Care
  - 9.9.4.1. Company Overview
  - 9.9.4.2. Financial Performance
  - 9.9.4.3. Product Portfolios
  - 9.9.4.4. Strategic Initiatives
- 9.9.5. Harry's, Inc.
  - 9.9.5.1. Company Overview
  - 9.9.5.2. Financial Performance
  - 9.9.5.3. Product Portfolios
  - 9.9.5.4. Strategic Initiatives
- 9.9.6. BIC
  - 9.9.6.1. Company Overview
  - 9.9.6.2. Financial Performance
  - 9.9.6.3. Product Portfolios
  - 9.9.6.4. Strategic Initiatives
- 9.9.7. Supermaxdrugs
  - 9.9.7.1. Company Overview
  - 9.9.7.2. Financial Performance
  - 9.9.7.3. Product Portfolios
  - 9.9.7.4. Strategic Initiatives
- 9.9.8. DORCO CO, LTD.
  - 9.9.8.1. Company Overview
  - 9.9.8.2. Financial Performance
  - 9.9.8.3. Product Portfolios
  - 9.9.8.4. Strategic Initiatives
- 9.9.9. B. Braun SE
  - 9.9.9.1. Company Overview
  - 9.9.9.2. Financial Performance
  - 9.9.9.3. Product Portfolios
  - 9.9.9.4. Strategic Initiatives
- 9.9.10. Nova India
  - 9.9.10.1. Company Overview
  - 9.9.10.2. Financial Performance
  - 9.9.10.3. Product Portfolios
  - 9.9.10.4. Strategic Initiatives

Product Code: GVR-3-68038-161-0

List of Tables

Table 1 Global razor market: Key market driver analysis
Table 2 Global razor market: Key market restraint analysis
Table 3 Global razor market estimates & forecast, by consumer (USD Billion)
Table 4 Global razor market estimates & forecast, by product (USD Billion)
Table 5 Global razor market estimates & forecast, by distribution channel (USD Billion)
Table 6 North America razor market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 7 North America razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 8 North America razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 9 North America razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 10 U.S. macro-economic outlay
Table 11 U.S. razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 12 U.S. razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 13 U.S. razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 14 Canada macro-economic outlay
Table 15 Canada razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 16 Canada razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 17 Canada razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 18 Mexico macro-economic outlay
Table 19 Mexico razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 20 Mexico razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 21 Mexico razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 22 Europe razor market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 23 Europe razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 24 Europe razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 25 Europe razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 26 UK macro-economic outlay
Table 27 UK razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 28 UK razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 29 UK razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 30 Germany macro-economic outlay
Table 31 Germany razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 32 Germany razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 33 Germany razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 34 France macro-economic outlay
Table 35 France razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 36 France razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 37 France razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 38 Italy macro-economic outlay
Table 39 Italy razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 40 Italy razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 41 Italy razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 42 Spain macro-economic outlay
Table 43 Spain razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 44 Spain razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 45 Spain razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 46 Asia Pacific razor market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 47 Asia Pacific razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 48 Asia Pacific razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 49 Asia Pacific razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 50 China macro-economic outlay
Table 51 China razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 52 China razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 53 China razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 54 India macro-economic outlay
Table 55 India razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 56 India razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 57 India razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 58 Japan macro-economic outlay
Table 59 Japan razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 60 Japan razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 61 Japan razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 62 Australia & New Zealand macro-economic outlay
Table 63 Australia & New Zealand razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 64 Australia & New Zealand razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 65 Australia & New Zealand razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 66 Latin America razor market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 67 Latin America razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 68 Latin America razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 69 Latin America razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 70 Brazil macro-economic outlay
Table 71 Brazil razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 72 Brazil razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 73 Brazil razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 74 Middle East & Africa razor market estimates and forecast, by country, 2018 - 2030 (USD Billion)
Table 75 Middle East & Africa razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 76 Middle East & Africa razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 77 Middle East & Africa razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 78 Saudi Arabia macro-economic outlay
Table 79 Saudi Arabia razor market estimates and forecast, by consumer, 2018 - 2030 (USD Billion)
Table 80 Saudi Arabia razor market estimates and forecast, by product, 2018 - 2030 (USD Billion)
Table 81 Saudi Arabia razor market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
Table 82 Recent developments & impact analysis, by key market participants
Table 83 Company market share, 2024 (%)
Table 84 Company heat map analysis, 2024
Table 85 Companies implementing key strategies

List of Figures

Fig. 1 Razor market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and razor size (USD Billion)
Fig. 11 Global razor size, 2018 to 2030 (USD Billion)
Fig. 12 Razor market: Penetration & growth prospect mapping
Fig. 13 Razor market: Value chain analysis
Fig. 14 Razor market: Dynamics
Fig. 15 Razor market: Porter's five forces analysis
Fig. 16 Razor market estimates & forecast, by consumer (USD Billion)
Fig. 17 Men market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 18 Women market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 19 Razor market estimates & forecast, by product (USD Billion)
Fig. 20 Cartridge market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 21 Disposable market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 22 Electric market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 23 Razor market estimates & forecast, by distribution channel (USD Billion)
Fig. 24 Razor market estimates & forecasts for supermarket & hypermarket, 2018 - 2030 (USD Billion)
Fig. 25 Razor market estimates & forecasts for convenience stores, 2018 - 2030 (USD Billion)
Fig. 26 Razor market estimates & forecasts for online, 2018 - 2030 (USD Billion)
Fig. 27 Razor market: Regional outlook, 2024 & 2030, (USD Billion)
Fig. 28 Regional marketplace: Key takeaways
Fig. 29 North America razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 30 US razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 31 Canada razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 32 Mexico razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 33 Europe razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 34 Germany razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 35 UK razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 36 France razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 37 Italy razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 38 Spain razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 39 Asia Pacific razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 40 China razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 41 India razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 42 Japan razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 43 Australia & New Zealand razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 44 Latin America razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 45 Brazil razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 46 Middle East & Africa razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 47 Saudi Arabia razor market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 48 Key company categorization
Fig. 49 Company market share analysis, 2024
Fig. 50 Strategic framework of razor

Razor Market Size, Share & Trends Analysis Report By Product (Cartridge, Disposable), By Consumer (Men, Women), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Razor Market Growth & Trends:

Razor Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Razor Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Razor Market: Consumer Estimates & Trend Analysis

Chapter 6. Razor Market: Product Estimates & Trend Analysis

Chapter 7. Razor Market: Distribution Channel Estimates & Trend Analysis

Chapter 8. Razor Market: Regional Estimates & Trend Analysis

Chapter 9. Razor Market: Competitive Analysis

List of Tables

List of Figures